Lack of personality is usually to blame when a blog loses its spunk. So bloggers have to include their individuality in order to produce emotions on their blog. Whether you’re a personal blogger or a corporate blogger, it’s important that your blog posts have a real human feeling to it so that readers can find a connection to the messages that you’re trying to get across.
Write what you feel like writing and try not to imitate the style of other bloggers. Write like you are just having a usual conversation with someone. It’s the best way to make it sound natural. Many readers are able to identify if the blogger is exaggerating things on their blog and uses other spoofs in order to create funny stories.