|Traffic Building Information|
Link Popularity for a Successful Website: How (Not) to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don't want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don't get it. There are two types of benefits from having many links to your website:
- Get improved ranking by the search engines - if you are popular, you are probably worth a visit
- People (not just search bots) actually follow the links and find your site!
If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways:
1. The classic link exchange (link swap) method; two webmasters agree to swap links
2. You pay to get incoming links from high-ranking websites
3. By writing articles and getting them posted on other websites; including a link to your own site
4. By getting your articles published in E-zines, with links back to your site
5. You participate in online forums, where a link to your site may be included with each post
6. You start a blog/RSS feed, and get it spread to many subscribers!
All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors.
The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools:
ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages.
Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware!
Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself.
When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember:
- Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites
- Make sure the sites that you link to have not been penalized. This would affect you also!
- Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted"
- The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots
If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence.
Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious.
Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
How to Get Traffic
The future of online business rest in one word: traffic. No matter how great or sophisticated your website is, if nobody comes, your online business will fail.
Free Tips To Increase The Number Of Visitors To Your Website
If you are looking to increase the number of visitors to your website or increase your hits, I have a number of ideas that I hope will prove beneficial.
Site Link Popularity (Site Poularity)
Just imagine ... your website having high PageRank and a TON of high quality links in. Impossible?
How To Start A Linking Campaign
Getting links to a new website, without Google page rank, can be difficult and sometimes nearly impossible. Most of the websites that have a good page rank in the first place, don't link back to sites without page rank. Some of the webmasters won't even link back to sites unless they have a page rank of 4 or more.
More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats
Their is an old Saying it goes something like this 'Figures Lie and Liars figures. While it is true that you can skew Statistics anyway you want, it is also true that with properly gathered statistics you can learn a great deal about your web site traffic if you know what to look for.
Free Tips to Generate Traffic for Webmasters
Starting a new website and developing a traffic base if often the hardest and most frustrating part of being a webmaster. It's really an ego hit when you put a lot of hard work in to a website and don't see it perform, or perform extremely poorly.
Catapult Your Traffic With These Web Site Add-Ons
Having a website is great but, if the site doesn't have any traffic, then what good is it really doing for you? Here are some features that you can add to your site to generate more traffic and more stickiness for your site.
Ideally you don't want to be in the position of having to email other webmasters asking if they're interested in reciprocal links. You want your website to be such that people will want to link to it, whether it be because of a cool feature, generous affiliate program, whatever. The problem is unless you have at least some sites linking to you you're not going to get noticed.
Generating Website Traffic with Sub-domains
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.
Marketing Tourism Online, Part Two: Attracting Visitors to your Website
This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Home's travel marketing consulting services, please visit www.leave-home.com or contact the author directly. You can also request to be notified when a new article in the series is available.
Social Bookmarking Traffic Results
The results of the social bookmarking experiment I have been carrying out are materialising. There have been some surprising results and some results that have restored my faith in the browsing public. I have been pondering whether or not to release the results as I do not want the spammers to tarnish something that is still relatively pure. But as you can see I finally decided to go ahead and publish.
Back Door Google via Overture
The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine 'natural results'.
20 Easy Ways To Get People To Link To Your Web Site
First off all let's define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service.
7 Ways to Drive Traffic to your Website
If you sell products or services, chances are you have a website promoting these products and services. All website owners are looking for fresh ideas on how to get qualified visitors to their website and convert these visitors into buyers.
Time-Proven Strategies That Increase Targeted Web Site Traffic For Free
Today Internet has over 36,000,000 web sites, and statistics says that most of these web sites are DEAD - they do not get targeted web site traffic. Only targeted visitors give real online life to web site, and only targeted visitors can be converted into real profits on the web site. That is why those who understand the value of targeted traffic, fight for it every day, and this fight is getting wilder and wilder.
10 Ways To Have People Keep On Coming Back To Your Site
1: Original and Fresh Content Present your visitors content they cannot find anywhere else. Not all your content has to be 100% original, but a good percentage of your site should have original content. People are more likely to read information they haven't read before. Add new content to your site regularly. 2: Surveys Hold a survey/poll on your site. Or have visitors email their vote or opinion. People love to give their opinion. They'll also come back to check the status of the survey and again to view the results. 3: Prize Draws Hold a monthly prize draw on your site. The prizes should be something of interest or value to your visitors and of course related to your site. Most people who enter will continually come back to your site to check the results. Keep it monthly don'y be lazy and make it tri-monthly or six monthly. You can also list your site on a prize draw directory and draw even more traffic. 4: Quizes Run a quiz or a series of trivia questions. Post the correct answers weekly on your site. The people who take part will want to come back to your site to see if they were right. 5: News Supply news stories related to your site topic. People want current and up-to-date news. If you can be their first source, they'll become repeat visitors to your site. 6: Jokes Give your visitors a little humor. Don't be so serious; tell them a joke now and then. If they associate your web site with being happy they will keep coming back. It will also make you seem more approachable and human. 7: Free Stuff Everyone loves to get free stuff. List free stuff on your site. It could be anything, software, services, sample products, e-books etc. The freebies should be related to your site topic. Keep the freebies coming and your visitors will return regulary. 8. Directories Tell your subscribers about sites related to your site topic. The sites should be helpful and/or interesting. Become your readers site directory and they will come back. 9: Forums Set up a forum on your site. When visitors post they can request they are emailed if somebody else posts to their post. They'll come back to the site when they get this email. Maybe post again or check other posts and post there. Essentially they then also build you fresh new content. 10: RSS Feeds Convert new content you add to your site into an RSS feed. Visitors can sign up to your feed and your content will be permanently displayed in their RSS aggregator. As long as you regularly update the feed visitors will come back to your site.
Buying Links for Free Traffic - Is it Worth the Price?
The debate rages on forums all over the internet-should one buy text links to improve traffic?
Marketing Made Easy
Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, the right question is "How can my site get targeted traffic without me spending too much?"
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do?
Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion
I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your traffic but I am saying that you must also focus on your 'traffic to sales conversion rate'.
|home | site map|