|Traffic Building Information|
Why Getting More Traffic is the Biggest Mistake Web Owners Make
Want to know the #1 misconception among Internet marketers and website owners?
Here it is:
The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.
The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.
Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via the search engines is dwindling. (That's not the only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.
However it's not the most important thing. Not even close.
There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?
Web conversion is the ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.
Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.
Want proof? Just run some numbers.
Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.
Not bad right?
But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.
Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?
Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.
That's pretty good. But it did cost you depending on how you got that extra traffic.
Now let's look at a much EASIER way to increase sales.
Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make the product benefits stand out...and voila your conversion rate goes up to 3%
(That's not hard to do, some websites even have a 20% conversion rate).
Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.
And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase the conversion rate.
See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.
But in the end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or the pay per click search engines either.
Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.
Want to know the shocking thing?
They're not! (Ok, the really smart ones are, but most of the other ones are trying to increase traffic).
Remember how we said above that the term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries the term 'web site conversion' gets? 316!
It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!
If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of the competition - probably for years to come.
Kate Fox is contributing writer to Web Conversion
For more free tips and articles on how to improve your web conversion rate and make more sales, visit: http://www.web-conversion.com
Link Swapping - There IS A Better Way
Do you ever wonder what the point is in spending all this time, energy and money trying to spread your website link around?
15 Link Exchange Tips
Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool. If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips to get you started:
The Power of Link Popularity
Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self.
How to Drive Traffic to Your Website
Everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website. Driving traffic to a website has become the "holy grail" on the internet. People are realizing that 'if you build it, they won't come... unless you give them a reason'. Website traffic just doesn't happen by itself. Your website is just one of many millions on the web and people rarely just stumble upon your site by accident.
How To Get At Least 50 Visitors A Day Free
How To Get At Least 50 Visitors A Day Free!
Search Engine Submissions That Boost Link Popularity!
"Submit to 10,000 Search Engines" or "Submit to over 200,000 Search Engines". This kind of ads should attract customers. It looks great to submit to so many search engines. Submission software is offered that helps to submit hundreds of websites to hundreds of search engines during several hours. What is a realistic, possible result of all these nice tools? The achieved link popularity is near Zero, but the mail box is filled by the autoresponders from the mass of FFA (Free for all) search engines. Which Search Engines count? Only a few of the many search engines really count! 99,9 % of all those who go on-line to find something use one of the 18 top search engines. Scrub The Web provides this information in it's member area. Yahoo, MSN Search and Google are the top three search engines according to Alexa Ranking. Alta Vista and AllTheWeb ? also famous search engines - belong to Yahoo and are supplied by Yahoo. If Link Popularity of a website is measured by the services that provide this information, only the Link Popularity of a website at Google, MSN, Yahoo, AllTheWeb, Alta Vista or Hot Bot is displayed. This shows that only a few search engines really count for Link Popularity. It is not necessary to submit to thousands of search engines, but to the few important search engines in the right way. Manual work instead of automated submissions Yahoo search demands that a submitter of websites has to be logged in a Yahoo email address before the submission can start. Submitting to MSN is only possible after typing of a code that is presented in a window. Google says that it is not necessary to submit a site to their search engines. Their spiders crawl the web and can find the websites. Google offers anyway an Add URL page and does not penalize repeated submissions. It seems that Google Sitemaps is a recommendable tool for webmasters to improve the chance that websites get indexed. Submissions to directories Submissions to directories result in good quality links to the website. The Open Directory Project is the most important of all directories. It is very difficult to get a site listed in this Number 1 directory. Repeated submissions are necessary. Google favours websites that are listed in The Open Directory Project. The Yahoo Directory comes next but it is expensive. The websites of vilesilencer and trendmetrix list hundreds of good directories. A lot of them are free and of high quality. They are spidered by the major search engines. This high quality links are not only good for boosting the Link Popularity, but of the Google PageRank. Quality counts The conclusion is that only the quality of the links counts that can be gained from search engines and directories to the website. Submissions to thousands of search engines are a loss of time and resources. Most of the work has to be done manually. Good results can be achieved, but it is a question of time, rather in months than in a days.
5 Ways to Get More Traffic to Your Site
One thing you can never have too much of online is web site traffic. If you're looking for ways to drive more visitors to your site, try these traffic generating tips?
Linking to the Best
Be picky about who will link to you; shoot and scatter does not always work.
Unleash A Thundering, Non-Stop Traffic Stampede To Your Site -- Practically Overnight!
There is a new tool available that promise to do wonders for your traffic. It's called Traffic TurboCharger. This piece of equipment doesn't brake any search engine rules and it actually generates beautiful pages visitors would like to see.
How To Get Free Traffic To Your Website
There are many ways to get free traffic to your website, but the method that I use beats all the traditional methods hands down - and best of all...it's free!
Create Top Sites To Increase Your Traffic
You have a website, beautiful in design and unique in content but nobody knows about it. How to drive traffic to your website easy and free? There are many ways to do that but today I want you to tell about "Top Sites" software.
Web Site Marketing: Give Away Softwares And Generate Traffic And Sales
If you want to get something from others, the fastest way to do that may be to give them something for free, first.
Website Add-Ons That Can Catapult Your Web Traffic!
1. Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions.
The #1 Secret For Building Website Traffic
The number one question among webmasters is "How can I increase the number of visitors to my website?". There are several ways, but adding content to your site is the most effect method there is. This article explains why and how to do it.
Free Targeted Internet Traffic
Let others help with your marketing efforts. You can have strangers pass your site to others and span the globe with viral marketing. Create viral marketing with a free e-book or inviting email, it is powerful and free. To start a viral marketing campaign that grows exponentially and without effort send a witty or clever joke, picture, or poem to people in your address book. If enjoyed the recipient will pass it on to those in their list and so on. You may have received the Bill Gates free offer in your own box. This email has been circulated around the world for over three years and seen by countless. Be sure to include your url with a heading, either near the bottom or in a signature file. Do this once a month and watch your web traffic grow.
Submitting To Directories: A Comprehensive Guide
Why submit to a Directory?
Secret to Increase Traffic from Banner Exchanges
Increase Online Traffic - What NOT To Do
Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. But, what about what we shouldn't do? The following I'll share a few tricks that you shouldn't be doing.
Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website
#1 Make sure your business card includes a persuasive "FREE Offer" inviting the recipient to visit your website. I used to think this idea was too "salesy." That is, until I tried it myself. I exchanged a handful of cards at a networking function; in the next few days I noticed a significant increase of subscribers all from this event!
Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion
I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your traffic but I am saying that you must also focus on your 'traffic to sales conversion rate'.
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