|Traffic Building Information|
Submitting To Directories: A Comprehensive Guide
Why submit to a Directory?
Every webmaster is looking for ways to improve their website's visibility, and one great way is by getting listed in the major web directories. This should be a very important part of your marketing strategy online, which many website owners neglect.
The only way to grow your online business is if people can actually find you! Some web directories have a free submission option whereas others require some form of payment or reciprocal link in exchange. With the hundreds of various general directories and niche directories you have the choose to submit to ? it becomes crucial knowing which directories are worth your time and money.
Submitting to directories can be a real time consuming task. Moreso, if your handing over your hard earned cash, its wise to know which directories will most benefit you in your linking campaign. Understanding why you should submit to directories will help you identify which one's are worthwhile.
There are two major reasons for submitting to Directories:
What is 'targeted traffic'?
Directories are an excellent source of targeted traffic. Even with the advancement of Search Engine technology, the keyword based search method, common to all search engines, is still far from perfect. That is - many search results do not actually match the user's requirements. Although Search Engines will most likely generate more website traffic to your website, many of those visitors will NOT become 'customers', as they had a different requirement when they conducted the search.
Thus, it is not enough to simply 'count' the number of visitors. One must also look at the 'conversion rate'. For example, if one source of traffic sends 1000 visitors/day with a conversion rate of 1% and another sends only 100 visitors/day with a conversion rate of 20% - the latter provides TWICE as many 'customers' as the former. We can say that the second source provides better 'targeted traffic'.
Web directories are maintained by human editors - in most cases volunteers. Having a real person review your site before inclusion assures only rich content and informative sites will get included. The purpose of a directory is to provide an intuitive and precise category structure. Are you in any doubt as to the nature of sites found in this DMOZ category?
Top: Games: Role playing: World Building: Created Worlds: Science Fiction
Or the following Gimpsy category?
I want to > Play > games > role playing > Sci-Fi
It is therefore safe to assume that users who trail through either Directory structure will have a very clear idea of what to expect from sites found there. Such matching of content with user expectation guarantees that the conversion rate of visitors from Directories will be significantly better than standard Search Engines.
Directories as Link Partners
The Importance of Link Popularity
It would be safe to assume that Link Popularity now plays a significant role in the ranking algorithm of all the major Search Engines.
The challenge for site owners and web masters is to increase Link Popularity, which in turn increases the likelihood of pages from their sites appearing high in the search results. One of the best ways to start a link campaign is to get links from Directories. If you put the right amount of effort (and money) into it, you can see your Link Popularity increase significantly in a short space of time. The question is: Which directories are worth paying for? Here's some pointers to make an educated decision.
The first and most important consideration is the link type. There are two types of links: Simple Link (otherwise known as Static Link) and a Redirected Link. You cannot discover the difference by clicking on them -- the results are absolutely identical, but from the perspective of gaining link popularity, knowing the difference is vital.
A Simple Link is a link that contains the target URL of the site and directly points to it, as in this link: http://www.yourdomain.com. On the other hand, a Redirected Link points to a URL inside the current site, and has a longer URL like this: http://www.thisdirectory.com/jump.php?www.yourdomain.com. You can check the type of links used by a Directory by observing the 'Status bar' at the bottom of your browser while hovering your mouse over the links.
If your primary objective is to increase your link popularity, then only submit to web directories which use simple links. Obtaining redirected links is just a waste of your time (and money). A good sure way in identifying the type of link a directory uses is to check the PR of its category pages. Redirected link pages will often have no PR.
PageRank and Back Links
Not all links are created equal - some are more important than others. If you have the Google toolbar installed, it will give you a rough estimate on the page's 'importance', or PageRank (PR), on a scale of 0 to 10. A Directory with a high PR is more important than a Directory with a low PR. Having your link on a page with a high PR will transfer more PR to your site.
Invariably, the Home Page of the directory will have the highest PR, but very few (if any) sites will be listed there. What you need to examine is the PR of the specific Category (page) in which your site will be listed to get an idea of the 'strength' of vote you are likely to receive from this link. For example, although DMOZ has an exceptionally high PR of 9 on its home page, most of it's deeper categories have a PR of 4.
Also consider the number of outgoing links on the specific category page you wish to be listed on. It's great if the category page has a PR6, however if the site is not well maintained and there is hundreds of links on that page, then minimal PR will be transferred to your site.
In Summation: Look for Directories which make use of simple links, have high PR category pages, with few outgoing links on the page. This will ensure maximum link popularity will be transferred to your site, which ultimately will boost your search engine rankings.
How can you make a good decision when faced with so many options and considerations? The answer lies, perhaps, in limiting the number of directories you submit to. When beginning your linking campaign I feel you should submit to all free niche directories, and select a few paid submission directories that will most benefit you in terms of link popularity and traffic. Most paid directories will require you make a one-time payment between $5-50 USD. This is money well spent. Having to pay for submission will deter most other webmasters, hence there will be fewer outgoing links on each category page ? so you gain maximum link popularity and it's a great traffic generator as visitors browsing the directory can easily find your site without having to wade through hundreds of links.
Below are a few web directories I strongly recommend to submit to:
About The Author
David Di Cristo is an online entrepreuner and owner of http://www.online-sellers-resource.com/
A 4-Step System for Uncovering Hot Niche Markets
Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your "to-do" list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
How to Build Web Traffic Daily..
How to Build Web Traffic Daily
The Link Factor
There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition.
Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web
It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Take for example the following. Whereas blind dating is a most dubious manner of meeting people in real life, it is the norm in cyberspace. Whereas multi-level marketing carries with it a stigma of disaster in the actual world, it is a venture very much sought on the web. And whereas traffic tends to irritate us in our daily existence, online denizens would kill to increase the same for their websites.
Steal Traffic From Your Competitors
This interesting idea is likely to drive your competitors nuts.
Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product
Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Right? Wrong! This is like stating that the most important thing in life, its purpose, is breathing.
Do not pay anyone or any service to submit your website to major search engines.
Back Door Google via Overture
The importance of link popularity is widely known and many articles, theories and applications have been written on the topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequently the site will be higher in the search engine 'natural results'.
Top Ten Ways to Promote Your Website When the Traffic Dries Up
Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort. Consider the following 10 suggestions to re-gain your customers and boost your traffic.
Why Traffic Touts and List Pushers Are Bad For Your Business
In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists.
Part 2 - Do Not Ever Link to a Site Without Doing This First!
Planning For Your Websites Future- Get Search Engine Traffic
Five tips to effectively schedule your content.
Proven Traffic Generating Techniques
What good is a website without traffic? A website without traffic is like a mall without customers. No visitors means no prospects, no prospects means no sales, no sales means your internet business will not survive as a result. This is why generating traffic to your website is important. Without traffic, you cannot build an email list, and cannot test and track your results.
Power Packed Linking Strategies - Part Three
This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
How To Get Repeat Visitors To Your Site
When you have a website online it is important for you to try and get new visitors to your site, but it's also important to take care of the visitors that you actually already have. This is because you will want your existing visitors to keep returning to your site again and again.
Linking Strategies That Bring Results
Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links.
Using a Link Stategy to Promote Your Website
One of the most important steps you can take in promoting your website is to develop an ethical linking strategy. In fact, the number of relevant links to your web site has a significant impact on your search engine ranking. There are two main areas to keep in mind with building your links pages.
5 Illustrious Strategies To Explode Your Web Site Traffic
Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site.
How To Fire Up Your Link Popularity
When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master.
Linking is Queen
If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Today's search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality web sites.
|home | site map|