|Small Business Information|
Business Pain Defined
Every company has business pain, but the pain does not necessarily mean that they have a success problem. Pain can be anything from a minor dent, as when a marketing event does not produce the anticipated results, to a major process issue, as when reporting is not accurate. As you set out to find your customer's business pain, you should remember that you are not necessarily looking for huge issues, rather you are looking for issues that hurt the profitability of the company.
For example, I once worked with a company that sold calculators. This company had a process in place that automatically ordered more calculators when the computer showed only one left in stock. On one occasion they were getting rid of old stock and ordering newer models for sale. When the old stock's level hit one, the order system automatically sent a P.O. to accounting for ordering fifty more of that model. Sometimes the accounting department would catch the error and other times it went through. It became a real annoyance to send back-orders they did not need. The computer system was a business pain.
Instead of fixing the system, they relied on the accounting department to make the adjustments. When the suppliers started to get annoyed, they then recognized this as something that needed to be fixed. Sometimes it takes an organization a long time to admit that they have a business pain that needs to be rectified. More often than not, they will not know that they have the pain, they will only feel a dull ache.
All the minor aches of a company should be recorded somewhere on your power page. These are the ones that you are not likely to put into a CRM system, but they are ones that can give you leverage if you have a simple solution.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature
10 Best Practices to consider as your SBIR negotiations approach contract signature:
Business Development Is Not An Event
Cash flow. To stay in business, you've got to keep a steady stream moving through your company.
Fire the CEO
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service
Washing the exterior of a truck. Sounds easy right? Well, it's not really. When you soap a truck, it is very important that you are careful to soap around all the handles, turn signal lights, steps, and wipers. You want to soap all that stuff by hand. Use a one-foot by one foot lamb's wool square-not a mitt, they don't work well. You can use a brush for the rest of the truck, but you have to get in around the handles and stuff by hand. There is no shortcut if you wish to maintain quality.
The Key to Small Business Growth? Buyer Alignment
Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing. It's a constant game being played out across offices across the country.
Why Do Franchisors have Exclusive Territories
The reason we Franchisors call it an exclusive territory is because we will not sell that area again to another franchisee. That is your area to market and to conquer and to generally obtain as much market penetration as possible. If you are a home-based business or mobile franchise then this is a serious issue. You can put as many service units in your area can support and try to make the most reasonable profit you can per each service unit you put into your exclusive territory. Most franchisors charge a percentage of the gross income and probably make a little off every service unit you buy, so they want you to expand.
11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying ? and avoiding ? these 11 marketing mistakes.
10 Hiring Tips for Small Business Owners
As a successful small business owner,you're accustomed to long hours; non-existent holidays and weekends spent working.
How to Profit from a Concrete Roof Tile Business
Concrete Roof Tile Business: During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling. The shortage of qualified roofing professionals and supplies were felt immediately. Roofers from all over the United States began hunting down supplies and heading south. There were also many people who saw a roofing business opportunity and invested in roof tile businesses.
Franchising Companies Relationship Strategies
Franchising Corporations need to maintain an iron fist when it comes to certain things in order to maintain absolute integrity of the system; Consistency, Quality, Cleanliness and Customer Courtesy or Service. Ray Kroc in his book; "Grinding it Out" made that point perfectly clear, some called him a hard ass on the details and indeed it served him well and turned 11,000 franchisees into millionaires along with some 1500 executives early on. That of course is one side of the game and it is difficult to maintain control of such important quintessential items in an age of over regulations and constant lawsuits. The best strategy we have found after surveying many franchising companies at; Franchising.org is to have a strong franchise relationship policy, which enhances communications and prevents lawsuits, as litigation is the lowest form of communication.
Setting Prices - Pricing Your Consulting Services
THE PSYCHOLOGY OF PRICING
How the Crab Effect Obstructs Growth and How to Conquer It
Some of the greatest words of wisdom for any man or woman seeking change or growth are, "Surround yourself with people who will support and believe in you."
Window Cleaning Business Future Challenge With Self Cleaning Glass
Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet. First of all, self-cleaning glass is not really self-cleaning at all, so many Industry call it low maintenance glass, but either way the idea is intriguing and appeals to consumers. In a recent article in Window and Door magazine, in March of 2003 the industry was asked what they thought of self-cleaning glass many of those interviewed were among the building industry, interior designers, architects, glass manufacturers, new homebuilders, tenant improvements retrofitters and window cleaning service companies. Having been watching the developments of self-cleaning windows for quite some time, we see a time when the big mirrored glass buildings will no longer need the same frequency of services. What does this mean for companies like; the Window Genie; the Window Gang; the Window Butler; and the Window Wash Guys.
How to Use Graphs and Charts in Your Business Plan
Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends." This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
11 Things Small Business Owners Can Learn From Tiger
1. There Are No "gimmes" ? They count two-foot putts on the PGA Tour. Hold your small business team accountable for completing everything they commit to starting.
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic.
Grab Your Consumers Attention in a Cluttered World of Marketing Communications
A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.
Franchising VS Business Opportunity; What is the Difference?
The modern Franchise business model and the much different business opportunity are much different and dissimilar. The definition of these two business models should be broken into completely different parts to better fit the two-different business models and have their own set of regulations, which would contain similar stipulations with regards to prohibitions, definitions or basic rules of law. The Federal Trade Commission is considering a redefining of these two models under their legal description.
Never Burn a Bridge
Why should you always maintain a good report with a business even when you are parting ways?
Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?
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