|Small Business Information|
Grab Your Consumers Attention in a Cluttered World of Marketing Communications
A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.
Originality is demanded by the consumer in order to grab their attention long enough for them to react and hopefully take some positive action. The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.
Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells. The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.
Here are five ways to improve your marketing communication strategy:
1. Stamp out pompous, boring, lack-luster words that say nothing.
2. Developed your selling message to represent a specific problem solving idea for the consumer.
3. Dramatize the big promise of what your product or service offers.
4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.
5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.
Don L. Price -- Business and Positive Change Strategist -- International Speaker and Author ? He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment Through Hypnosis.
Overcoming Your Biggest Competitor
Before you read any further in this article, I'd like you to take a moment and write down who your biggest competition is.
Creating Time the Virtual Way
Time. As a small business owner, it's the commodity you covet most but never seem to have enough of.
Leveraging Business Relationships for more Profits
When should you leverage the relationship?
Going Public: Now that You Have Successfully Made the Transition, What Do You Do?
Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.
Be Nice to Your Payroll Department
Ok, so next to the taxman, your company payroll department might well be the most criticised people on the planet. Of course, when your pay is accurate and on time then you love the payroll people with a passion but when things go wrong it is a completely different matter. Rightly or not the payroll professionals come in for an awful lot of abuse if your pay is not perfect.
Youll See It When You Believe It - Growing Your Business from the Inside Out
What unspoken message are you sending your clients and customers? Is your personal energy field projecting positive, high vibrational energy or just the opposite? The latter will cost you business--and worse, you won't even realize it. The energy I'm talking about here has been called many things, "being in flow," "in the zone," "locked on", "jazzed", "sending out good vibes," (that last one is for anyone old enough to remember the 60's).
Business Reviews that Work
What is the satisfaction & expectation review of the business history to date?
Hiring A Virtual Assistant Can Help Your Business Grow
Are you a home or small business owner and you're Webmaster, receptionist, and assistant all in one, but you've found that there isn't enough time in the day to complete all of these administrative tasks? A "Virtual Assistant" could be your answer.
To Buy Or Not To Buy: Lawn Mowing Business
TRUTH IN THE LAWN MOWING INDUSTRY
Make Your Business More Profitable
More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips.
The 5 Traits of Baby Boomer Business Owners
As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.
Secrets of Cleaning Truck Trailers in Your Fleet from a Veteran Truck Washer
Cleaning the trailers towed by big trucks is not easy, those big forty-foot to fifty-three foot boxes are quite intimidating up close when you are holding nothing more than a brush and pressure washer gun, looking at a soap bucket. The hardest thing to do is to clean the back doors of trailers because they get really greasy from all the debris and stuff the truck has driven through. When they run through bad weather areas, they get even dirtier. Pay special attention to rear doors on trailers. Sometimes you'll have to brush them twice. You may even have to do them three times until you get them right. Use a harsh soap or degreaser and watch for left over dirt around the tubular bars that act as the door locks and sealing mechanism. Now on the top of the sides of the trailer you'll have lots of soot if you have a tractor that's been leaking or maybe has a small oil leak or an exhaust problem. This leaves this big exhaust stain down the side of the trailer from the exhaust stack on the tractor. This is a problem because it is hard to clean and you need to clean it. So sometimes you will have to stand on top of the tractor and brush downward. This is done because you cannot get enough leverage from the ground. You may need to pour cleaner directly on your brush or you may need to put cleaner directly on the sides of the trailer. You may need to do both. Make sure the brush is really wet and then set the nozzle on the spray bottle for a steady stream. Spray with the wind and shoot the spray up to the top of the trailer and kind of saturate it a little bit. Then brush it. Now it should be able to come clean. Make sure you rinse really well; otherwise you'll have soap streaks running down the sides. These will be black soap streaks because they will have some of the exhaust mixed in with the soap.
Launching your Business with a Chamber of Commerce
Why are Chambers a good launching pad?
Tracking Revenue For MORE Profits
The revenue history is a vital piece of your power page and you need to record that information. Keeping track of client revenues should not be done in a paper format, it should be recorded electronically. It is too easy to make mistakes when calculating by hand, the results of the data entry can then be recorded into your power page. You need to date these numbers as they can change quite rapidly and you will want to know if there is a growth pattern. You will also be aware of diminishing returns and flat areas. Familiarize yourself with how they report earnings because each company has their own unique way of presenting the information to the public or its employees. You are probably asking yourself why you would bother tracking financial earnings of a company you are doing business with, or even one that is not yet a client. Believe it or not, financial information gives hints as to the success of the sales force, the marketing efforts, and the leadership of the executives. The financials can paint a picture that says more than what you are being told. If you still do not believe me, read through the next example.
Work is a Four Letter Word
I love work, I can watch it all day.
11 Benefits of Starting a House Cleaning Business
One of the biggest fears people have about starting a house cleaning business is the fear of having no real security. But for natural entrepreneurs, security comes from designing your own life. My partner Ev and I discovered that we could create security when we put forth the effort to call our own shots and make key business decisions that made sense for our lives. Starting a house cleaning business has helped us achieve real security.
Recognizing Employees? Contributions Can Go a Long Way
Every employee would like to earn as high a salary as they can at their job but surprisingly it's not the number one motivating factor for them in the workplace. Human resource surveys indicate that wages are not even among the top five motivating factors for an employee. What does rank as one of the highest factors is being recognized by their employer for their contributions.
Should I Franchise or Not?
A reader of one of my online sessions asked should he franchise his business or not. He had set up a service business and was getting ready to expand and wanted to know if franchising was a good potential strategy for this. How do I franchise my business? There are many criteria for franchising and if you have ever thought you might wish to franchise your business then this advice could be of value to you:
Virtual Assistance for Healthcare Professionals
Administrative and clerical tasks are the bane of every industry. No matter how small or large your business is, you will eventually find yourself with stacks of paperwork that need your attention and phone calls that need to be made. And when will you find the time? If you are busy seeing your clients during the day, then the paperwork waits until the evenings and weekends. This can make for some very long days and total exhaustion. Hiring a virtual assistant is becoming the best option for many professionals.
Outsourcing ? A Positive Approach For Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is required of businesses to hire special contractors for particular types of work or to meet the demands put forth by sudden spurts in the workload. Recently, the trend of partnering with firms whose capabilities complement their own giving them an access to resources that were beyond their individual reach has come up. The difference between simply subcontracting and outsourcing is that outsourcing involves the wholesale restructuring of the corporation around core competencies and outside relationships.
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