|Traffic Building Information|
Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.
He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."
Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.
High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."
Somebody please tell them about Bill Huang.
"Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers ? and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers."
Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections ? usually 56K. That leaves 13 million Americans with even slower connections ? along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world.
Who is monitoring your web site from Europe and Asia?
"We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility ? both of which are affected by transatlantic transfers."
In fact, bottlenecks can develop in several spots along the transatlantic connections ? bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it.
The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up.
Is connection speed a problem worth monitoring?
In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now.
Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section ? 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts.
"It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales."
This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions
Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another...
About The Author
David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at:
or visit his website at:
7 Ways To Get More Repeat Traffic To Your Site
1. Make all or part of your site into a valuable directory.
Free Traffic Course - Day 1
Isn't online a magical invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites. Online gives a huge worldwide potential to any idea converted into a web site.
To Create a Perpetual Traffic Generator
What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web?
Build Your Inbound Site Links Without Requesting Reciprocal Links
A funny thing happened to me three months ago. I decided to practice what I preach and publish a new article online. Hey, its easy to get sidetracked on other projects online and drop or forget about what works. We all do it.
Optimizing Your Dead Links!
I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck's locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order.
Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders
If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site.
Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Seven Superb Linking Strategies To Boost Traffic Stats
For all the seeming "intelligence" displayed by its system, Google is still a machine. This means that its every process is determined by an algorithm that, once cracked, is susceptible to exploitation.
Generating Website Traffic with Sub-domains
Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.
12 Free Ways to Cause Traffic at Your Site
There are many easy ways to get your name out there without putting a hole in your pocket. Here are just few:
Guerilla Marketing: 4 Ways To Generate More Traffic Next Week
You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition. Boundless opportunities and countless positive effects on your business await you when you take advantage of the guerilla- marketing concept.
Power Packed Linking Strategies - Part Two
The keyword marketing guide to a linking strategy that packs real punching power.
Free Web Site Traffic - 10 Ways
How many ways can you get free web site traffic? Who knows, but here are some to get you started. Hopefully there will be one or two ways here that you haven't yet tried.
6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll
Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web
It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Take for example the following. Whereas blind dating is a most dubious manner of meeting people in real life, it is the norm in cyberspace. Whereas multi-level marketing carries with it a stigma of disaster in the actual world, it is a venture very much sought on the web. And whereas traffic tends to irritate us in our daily existence, online denizens would kill to increase the same for their websites.
Use Free Articles To Create High Quality Backlinks Part II
The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article.
Costly Link Exchange Mistakes and How to Avoid Them
When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes:
Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales
Do you want to pump up sales at your website?
How To Get Links Without Asking
Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1
There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans.
|home | site map|