Kerala Click Articles & Blogs
Blogs | Article Index | Breaking News | Movie News | Kerala Tour Packages | Kerala Pincode | About | Contact |
 |
|
| Advertising Articles |
|
|
|
|
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will. So how many headlines should you write? I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find. So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas. You'll find a bundle of these formulas in ? How To Write a Good Advertisement by Victor O. Schwab (available from Amazon.com) ? Tested Advertising Methods by John Caples (available from Amazon.com) ? Or my own 180+ page home study course: Cash-Flow Advertising (email me for details) But here's a few examples to get you started: WARNING: Announcing? Who else wants? How to? 7 good reasons why Let's make this practical with an example of how a mechanic could apply this to his business: WARNING: Don't call any other mechanic until you read this Announcing: The mechanic that guarantees he'll fix your car on time? or your money back Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!) How to instantly make your car as safe as possible 7 good reasons why you should call Scott's Mechanic's right now? Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline. Hope this tip helps ? there's lots more, so stay tuned. Scott Bywater Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again. Here's the address: http://www.copywritingthatsells.com.au Don't muck around. Go there now. You'll be glad you did! P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
|
|
|
|
RELATED ARTICLES
Marketing Messages with Add Zest & Appeal Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. Worn Out Brochure Design Is Keeping Small Business Owners Down I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. The Only Bad Advertising Is No Advertising - Or Is It? Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?" How to Make Your Claims Believable When you hear claims like? How Do People Know Youre in Business? One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture. Fax Broadcast Services Get Your Message to Millions If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. How to Create Ads that Sell with Little Effort One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Dont Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occasions. Ten Secrets for Getting FREE Advertising The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling!� Here are ten proven methods. 10 Reasons Why Your Company Needs Custom Invitations I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Media Savvy ? Media Skills For Rural Women The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity. Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards Sorry, I Don't Seem to Have a Business Card With Me... Finding Your Target Market Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors. In Advertising Bigger isn?t Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Write Attention Getting Advertisements The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do. Using Flyers to Advertise Your Online Business Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money. When Advertising Wears Out One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed. The first time customers view an advertisement, a majority of the time, the message doesn't even process in their minds. On the other hand, when an advertisement is run at a high frequency, advertising wearout may occur. Therefore, the task at hand is finding just the right frequency for a positive response. Imprinted Promotional Items ? Their Many Marketing Applications There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business. Testimonials Convert Prospects Into Buyers Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.
|
| home | site map |
| © 2005 |