Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known
Here are 5 tips to help you get persuasive testimonials
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments
Don't overlook the positive comments you get by phone or in
Next, look for some ways you can stimulate customers to give
You don't need a lot of testimonials before you can start
2. Try to Get Varied Testimonials
All of your prospects and customers are not exactly the
Try to get testimonials that mention a variety of results
3. Some Testimonials Are Better Than Others
Avoid using testimonials that are not specific. For example,
Instead, look for testimonials that describe specific
4. Get Permission to Use Testimonials
Always get your customer's permission before using their
If you sell to businesses instead of to individuals you may
5. Highlight Testimonials When You Use Them
You can group all testimonials together in your sales letter
For example, display them in italic letters enclosed in
The 5 tips in this article revealed how you can get
(c) 2004 Bob Leduc http://BobLeduc.com
Bob Leduc spent 20 years helping businesses like yours find
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