Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater
When working up an advertising program remember that what
Different types of merchandise or services demand
Since you MUST spend advertising dollars in order to make
RETAIN all advertising information, brochures, sales
There are thousands of top mail order products to choose
If the product or service can't stand the Truth do not
When you find the item that is a mail order "HIT", repeat
Advertising cost divided by inquiries = Ad cost per
Continuously use the simple formulas (above) so you will
Ad to find new Products:
Test the position of your ads in the various Media!
Test one ad against another on the same offer!
Make your sales letters friendly, clear, simple and to the
Your potential customers are more interested in themselves
Powerful attention getting words include: Free, Amazing,
You must put yourself in the place of your prospects and
Your Ad must have a strong headline! It must tell the
Repetition is one of the secrets of making a lasting
Use coupons in some of your ads!
Since Suspense is a strong force in advertising, consider
Most everyone wants prestige, confidence, money, security,
Quality, usefulness, reasonable price, up-to-date, and
Make no misleading claims about your products.
Review the many ads presented in leading mail order sales
With certain type products, consider turning the picture
Study the operation of other firms to get New Ideas for
Some programs require a good deal of literature in order
If you usually pay cash for your ads, why not set up your
Direct Mail, mailing lists, not ads, are used to obtain
Lists compiled from business listings in the Yellow Pages
Unless your ad is read you will come out in the red! Make
Always test! test! test! before spending large sums to
Your ad must name the product, describe it, tell what it
The best part of your advertisement is the words that can
The direct mail packet consists of the sales letter,
The ad must attract attention and create interest and
Know your product well so that you can be specific,
It is simple to record test results for your ads and
If your product has distinctive features or trademarks,
Prospects are usually more impressed by what others have
Classified ads must have a great deal of thought and
One way to increase the readership of your ad is by
Many products can be readily adapted to radio & TV
You must be in a position to change your advertising
The Second part, or body, of the letter must arouse desire
The Final Portion of your letter should strongly urge the
You don't have near the space for your message with
Always use TOP QUALITY letterheads, mailing materials and
It could be good policy to place your ads through a
Since you must get your message across in top form, in
Since you do not have a "window display" to use for
The headline of your ad must be powerful enough to catch
Use words that emphasize your product or service at the
"Before and After" type ads get great response on certain
Test and compare with different worded ads on the same
When advertising make your most important points first!
When you find a new product that has possibilities for
Test various price levels for the same product.
Qualify your prospects with proper classified ads.
Get the prospects confidence by offering free samples, by
Use the P.S. in sales letters to gain added attention!
When using an illustration or picture of your product in
Command attention to your ads or mailing pieces by
Consider greater pulling power of colored ads on many
Type is expressed by "points". For example, one point
Don't bore the reader; Keep the sakes letter to one page
Offer something extra or something free in order to get
Test only one factor at a time in order to determine which
By the end of the first month after receipt of the first
Have a "Built-in" follow-up program when preparing your
Your ad must end with words that compel action...Ask for
Use the personal touch in your sales letters! You must
Offer mailing labels with personalized pictures, photos,
Choose the publications with the greatest pull for your
Determine the kind of person who reads the various
Publications which carry a large classified section
Don't be afraid to ask for the order.
Take advantage of free advertising and publicity whenever
If practical for a given program, include a picture of
Your ad will fail if:
You generally get nothing but curiosity seekers with ill
"KEY" you ads in order to know what is the best way to
Combine the best features of your product in preparing
Generally, you should $ ASK $ for the money in classified
Build and maintain your list!!!!
Remember....For us in the mail order industry, advertising
Copyright by DeAnna
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