Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.
Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus.
They assume the reader is familiar with the material that's covered and though it can be quite technical, they aren't usually written in a scholarly manner ? this is good news for writers seeking to ad power clips to their portfolios.
Trade magazines provide a large, open and lucrative market for freelance writers because with so many competing magazines there is always a huge need for content and being an expert isn't a prerequisite for industry publication.
Try putting "trade magazines" into a search engine such as Google.com and you get well over 250,000 hits. Now try "consumer magazines." At 86,000 hits it's easy to see where the markets lie.
Now is the time! There are literally thousands of FREE trade magazines available by subscription on the Internet and more become available every day. They cover every subject and every angle imaginable. They are also some of the best paying markets in the business.
Get Your Money Where Your Trade Is Or Isn't!
You don't need to be an expert to get published in trade magazines as long as you are very familiar with what your target magazine is buying.
The ABA Journal for lawyers, pays between $400-$2000 per article and requests that all material be centered around the law, or practicing the law, but they also buy pieces focused on legal news, current trends, the business of running a practice and technology for lawyers. This leaves room for writers who don't happen to be law experts to find a niche' in this publication. Can you write about the newest technology or software that would be appropriate for law office staff? Can you offer a fresh approach for making a waiting room delay more enjoyable for their clients?
Across The Board is a non profit magazine for leaders in business, government and more. It's 60% freelance written and pays between $50 -$2500 for articles, essays, book excerpts, humor, personal experiences and opinion pieces. They also buy reprints. No expertise needed here! An article focused on the positive philanthropic policies of a fortune 500 company or the uplifting personal story of some one helped by such an organization would be right at home in this venue.
Of course, if do have an area of expertise consider exploiting it in the trades too.
The American Journalism Review ?at 80% freelance written, covers expose', ethical issues and personal experiences. Paying between $1500 and $2000 per piece for 2,000-4,000 words. Online, in the news and real time media focuses all apply.
Looking for Markets -in all the right places
As I said earlier the Internet is an incomparable resource of markets specifically for trade magazines and below are my two favorite places to shop for FREE magazines to find markets:
Free Magazine Trade Source is one of the most comprehensive sites for you to subscribe to trade magazines that you would like to target for article publication. They literally have hundreds of free publications.
TradePub.com is another excellent source for FREE trade magazine subscriptions. They also have hundreds of high quality magazines to chose from - it's amazing really.
Don't abandon what you know to work either Writer's Market currently has a list of 550 paying trade markets listed with contact information, rate of pay and a description of the types of submissions accepted and there are many others only a mouse click away. And many other writer's website have market listing that include trade market information. You can look for more places to find writer's markets on the Resources for Writers page.
With their plain industrial covers and unilateral focus trade magazines have been the unattractive sibling of consumer oriented magazines for a very long time. It's a reputation undeserved in the freelance writing market. With no true need for specific expertise in most publications maybe it's time for us all to take a second look at the lucrative opportunities available for freelancers that write for trade publications.
About The Author
Angela Butera Dickson is a full service, freelance copywriter offering some of the best prices on the web. From articles to brochure copy, ghostwriting to marketing letters, she can help you cultivate a polished, professional business image: www.angeladickson.com, email: firstname.lastname@example.org
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation ? saving money by buying blank substrates inexpensively at local hardware stores such as Home Depot and Lowes and avoiding the prices sign companies need to charge to apply the material. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator!
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertising
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. But every week, a K Mart catalogue arrives in our mail box. Every week, like clockwork, ads appear on television for K Mart specials ... there are always specials.
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars.
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDaniel
The Importance of Your Business Card
What are you trying to say with you business card?
Marketing Tips For Small Business ? Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.
|home | site map|