|Traffic Building Information|
The Most Common Small Business Web Site Traffic Killers
A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article.
One of the primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, what's there and what's not there, including what's in the unseen HTML code, can have a great impact on how much traffic your site will generate.
Here's my list of the most common web site design sins and traffic killers. Use this list as you design your own site or show it to your web designer. If your web designer doesn't understand these points or dismisses them as unimportant. . .move on!
One word of warning, we are going to look under that hood of that shiny web page and see some of what makes it run from the search engine view. ? This is not always for the squeamish.
No title tag or meaningless title tags. ? Title tags are part of the HTML structure of every web page. Think of them as the informal name of the page. See for yourself. Go to http://www.ducttapemarketing.com. Look up there at the top of browser window and you will see the words - Small Business Marketing Ideas and Strategies ? that's the title of that page. Now right click your mouse in the page and hit "view source or view page source." When you do this, you are looking at the HTML code for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one of the most important aspects of your web site. . .yet most people don't even use them. NOTE: While you are looking at this source code realize that this is what the search engines see. No matter what your page looks like it won't be found if this code doesn't help you get found. More on that.
Your title tags can be a great tool for getting you search engine traffic if they are combined with good page content. Notice that my title tag is not Duct Tape Marketing or the often used Welcome to My Site. My tag is Small Business Marketing Ideas and Strategies. Now, think about this for a minute. Not too many people search for Duct Tape Marketing and nobody searches for Welcome to My Site, but small business marketing, now that's another story. Most small business owners waste the effectiveness of their title tags with something like: The name of their business or our products. Use title tags and make them part of your site content. Think about what people search for in your industry and name your pages based on that.
Flash Intro pages ? Don't get me started on this one. You know those pages that do all this really cool animated motion graphics and then present you with an entry or splash screen. I'll admit, these are works of art and I couldn't design one if I had to, but visit http://www.superclubs.com/home.asp and do that "View Source" trick again and tell me if you think a search engine could tell what that page was about. Remember, search engine spiders can't see pictures or hear sounds!
No Anchor Text Hyperlinks ? Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can't see images. Help them understand what your page is all about. Even if you have images navigation, put text links at the bottom of your page with all of your navigation.
Referral Marketing - This is a text link
Contact info hidden ? There are some web site owners out there that don't want to be easy to contact but I'm guessing that's not you. Put your address and contact information on every page and make them text. More and more people are turning to their web browser like a phone book. Lots of local address and content links can make it easier to find you in your own town.
Most important content out of order ? Search engines read your source code in the order they come on it. Some engines only read a small portion so you should make sure that your most important content is early on your page. Left side navigation columns, commonly found on web sites, appear at the top of the source code and could be hindering your site from receiving proper credit for the content it contains.
No use of Heading tags ? HTML uses a series of H or heading tags to help structure a page like an outline. H1 for the most important headings h2 for subheads and so on. Each of your pages will do well to contain a keyword rich headline, much like an ad for the page, and h1,/h1 mark-up in the code to let the search engines know that this is a really important part of the page. Then, do the same with sub sections with h2,/h2 tags. I know that most designers understand these tags when it comes to styling a page but few get the important role they play in the search engine game.
Look, there is plenty more to learn about this subject and certain aspects will change from week to week but now that you have a better understanding of how search engines view your site you can go out there and make pages that get found.
Copyright 2005 John Jantsch
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
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Back Door Google via Overture
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Trafffic Equal Sales?
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How To Get Guaranteed Traffic With Overlooked And Little Used Methods
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Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles
This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.com/0001.html. Please See Contact and Reprint details at end of Article An "In Depth" Look At How To Create an email discussion list If you find this information valuable, please send it on to a friend
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Utilize Those Traffic Exchanges.
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"Here`s what I say: Ok, the traffic may not be 100% targeted visitors, but somebody, somewhere just MIGHT like your product, affiliate program, salespage etc.The more traffic you get, the more likely you are to actually find those people. First of all, whatever you do, don`t just jump onto any old traffic exchange, read it thoroughly, make sure you get at LEAST a 2:1 credit ratio, which basically means: you visit 2 websites, in exchange for one visitor to YOUR chosen website.Next, join 4 or 5 good traffic exchanges,. Read everything you can about using the program, so you know you won`t be breaking the rules.Now on to the hard work bit: Lets call the chosen exchanges A, B, C, D and E. Pull up notepad, copy/paste your referral links to the 5 programs into it (ctrl+c to copy, ctrl+v to paste). Do the same with your surfing links, (sometimes known as startpage links), and make sure you DON`T confuse the two.You need to plug each Traffic Exchange into the other to create a circle. (example: where it asks for website put program A into program B, B into C, C into D, D into E, and finally E into A)So now, each traffic exchange is promoting one of the others. The reason for this is to build your downlines in the various exchanges. Why work hard for traffic if you can get others to work for you?Ok, next step can be tedious, but if you`ve chosen the right traffic exchanges, it can be kinda fun too. Open the 5 programs, using your Surf/Startpage link.Click away at all 5 of them vigorously, say at least 30 minutes per day, for maybe 3 weeks. This SHOULD start building your downlines in the various exchanges. If it doesn`t work at first, keep trying until it does. The key here is to never give up.Once you have a good enough downline (in YOUR opinion), and your downlines are creating traffic for you, log back into the programs, change the website link to whichever program it is you REALLY want to promote.Don`t expect your downline to build ALL of your traffic, you may still have to "click" yourself for a while, but with time, that will change. In my favourite programs, my downlines are getting me 1000 pageviews per day.That`s 5000 pageviews, on average, per day for free, and I rarely click at all any more. Maybe every once in a while just to keep my accounts active, depending on the programs rules.Give it a try, and as I said before: Don`t give up! Have Fun!
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