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Power Packed Linking Strategies - Part Three
This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Link strategy number four. The Reciprocal Link
The classic reciprocal link should be the staple diet of your linking campaign. By linking to other sites of similar interest to your visitor you provide a service and in return you get a link back to your site for your trouble. It's a win/win situation.
There are several good software packages that can help you manage your linking campaign and I've listed several in the resource box at the end of this article.
Link strategy number five. The Paid Link.
For larger corporate companies and for people who simply don't want to get involved with exchanging loads of links then it's possible to purchase links.
Why purchase links?
There are several reasons. Firstly if you are putting a lot of time and money into a new site development then you really need good linking power out of the gate. Otherwise you are going to have an expensive site with no traffic.
Purchasing links can give you that jump start required to quickly build a successful site. Try and purchase links from sites related to your site subject. There are several link brokers who can help you find this type of link.
Of course companies who have already built successful internet sites can use their existing real estate to give a leg up to any new start up.
And that's an added benefit of building a successful internet business; similar to high street chain stores you can pass a proportion of your existing power to help a new business development. This is one major reason why some search engine optimisation companies can really work wonders for your site and others struggle to make any impact.
One useful way of using paid links is to temporarily improve your linking power so that you can garner links from other sites of a similar stature. Many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. Artificially enhancing your page rank will allow you to swap links until your site is big enough to stand on its own two feet and compete. Then the paid links can be dispensed with.
The big drawback with the paid text link approach is that they are expensive. A single front page text link from a high page rank site can cost $2,000 per link. So you better have deep pockets if you want to do it this way.
The cost can become very expensive if no page rank updates occur for a while and you have to keep paying for your links until an update happens. Ouch! Then it becomes a serious drain on your marketing budget.
Linking strategy number six. Use your "anchor text" wisely.
If you take anything away at all from this article then you should know this.
Search engines and Google in particular place a high level of importance on the text in your link. It's one of the most powerful and yet most overlooked part of any linking strategy.
Take this text which a customer could use for their link exchange text:
A: Celtic design studio, we produce handmade Celtic rings and jewellery.
And compare with this:
B: Celtic jewellery, Celtic design studio produce handmade Celtic rings and jewellery.
Which would you use?
If you chose example A then you are on the path to search engine wilderness. You are only using half of your linking power that you have available.
If you chose example B then you are well on the way to dominating your market sector!
How can such a simple contextual change make such a huge difference to your linking campaign?
It's to do with your keyword research and the way that the link is presented. Here is how it works:
Taking Google as everybody's favourite example, we know that a link from site A to site B counts as a vote for that site (B), which means that it must be popular. In turn a link from site C which is an industry portal to site B means that it must be even more popular because site C considers it to be so and is already an important site itself.
Next we examine the text in the link itself. In the first example we have "Celtic design studio" as the text displaying in our link. This means that the votes from our two linking sites are saying "this site is a good resource for Celtic design studio".
However in our second example we have "Celtic jewellery" as the link or "anchor text" and so our linking sites are now saying "this site is a good resource for Celtic jewellery"!
Does the penny drop for you?
Now, this is where the keyword research comes into play. If you choose your anchor text unwisely then it could take you forever to play catch up with your competitors. If they have been gaining links for several years then you have a lot of catch up to do. However by choosing an alternative keyword phrase that is not so competitive you can swing the link strategy in your favour.
Suffice to say that only one or two inbound links with your keywords in your anchor text can make you rank right up with the leaders ? that's how powerful it is!
Make sure you incorporate the full power of your linking text into your link exchange strategy.
About The Author
Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.
Link Exhanges - Gaining Link Popularity
Link Exchanges also known as "Reciprocal Links" are an arrangement made by two webmasters to agree to add each others link on their website. Most link exchanges are done through a text link, but they can also be done through banners. With banners being pretty much ignored on the Internet today, it is best to stick to a text link.
How To Appear in Googles Local Search Results
Google doesn't only exist at http://google.com/ - Google also has local versions, such as http://google.ca/, http://google.com.au/ and http://google.co.uk/. Each of these has a selection below the query entry field that allows the user to select either 'search the web' or 'search pages from '. If the visitor selects 'search pages from ' they will only see results which Google judges as being local to the country in question.
Top Tips for Requesting a Reciprocal Link
While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your reciprocal link request wrong, and you won't get the link.
Using Traffic Exchange Programs Part 3
(Continued from Using Traffic Exchange Programs Part 2)
My Top 12 Web Site Marketing Strategies - Part 1
If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.
Professional Traffic Building Tips
Let's face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. In fact, many of the techniques being touted in them will get you in serious trouble. Wouldn't you like to build up quality traffic that will stand the test of time? The key phrase is "test of time". You don't want to be a flash in the pan.
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 4
Parts 1, 2 and 3 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed any of these three parts you will still be able to "pick up the thread" of this subject by clicking on the links appearing in the resource box at the end of this, Part 4.
What is all the Buzz about LinkedIn and Does It Work?
Have you received invitations to join an online networking website? These new websites have created quite a buzz as the next big thing. People brag about having thousands of 'links' on LinkedIn.com. But this article attempts to explain what value, if any, derives from these networks. Basically, people are driven by the system to forge networks with complete strangers. One of the founders of LinkedIN, Konstantin, posted a message on another forum that was filled with idealistic platitudes that do not match the reality of LinkedIn. Here is my response to him.
Link Exchange: Good for Ranking and Internet Presence
To improve our website ranking and internet presence we need to exchange links with other websites. Some search engines won't even spider websites that do not have links pointing to them. But to improve the page ranking you have to make sure that big majority of links you exchange are relevant to the content of your website. For example there is no need to exchange links with travel website if your website is about food. You can still have some links to the website of not relevant content, but you should try to limit them.
If you need More Targeted Visitors to Your Site this Will get the Free Traffic Flowing
If you don't know by now one the best ways to attract free traffic to your site is with articles. You find them in your email. You find them on any website that provides useful content. Take a look and you will see they are all formatted the same way.
Utilize Those Traffic Exchanges.
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"Here`s what I say: Ok, the traffic may not be 100% targeted visitors, but somebody, somewhere just MIGHT like your product, affiliate program, salespage etc.The more traffic you get, the more likely you are to actually find those people. First of all, whatever you do, don`t just jump onto any old traffic exchange, read it thoroughly, make sure you get at LEAST a 2:1 credit ratio, which basically means: you visit 2 websites, in exchange for one visitor to YOUR chosen website.Next, join 4 or 5 good traffic exchanges,. Read everything you can about using the program, so you know you won`t be breaking the rules.Now on to the hard work bit: Lets call the chosen exchanges A, B, C, D and E. Pull up notepad, copy/paste your referral links to the 5 programs into it (ctrl+c to copy, ctrl+v to paste). Do the same with your surfing links, (sometimes known as startpage links), and make sure you DON`T confuse the two.You need to plug each Traffic Exchange into the other to create a circle. (example: where it asks for website put program A into program B, B into C, C into D, D into E, and finally E into A)So now, each traffic exchange is promoting one of the others. The reason for this is to build your downlines in the various exchanges. Why work hard for traffic if you can get others to work for you?Ok, next step can be tedious, but if you`ve chosen the right traffic exchanges, it can be kinda fun too. Open the 5 programs, using your Surf/Startpage link.Click away at all 5 of them vigorously, say at least 30 minutes per day, for maybe 3 weeks. This SHOULD start building your downlines in the various exchanges. If it doesn`t work at first, keep trying until it does. The key here is to never give up.Once you have a good enough downline (in YOUR opinion), and your downlines are creating traffic for you, log back into the programs, change the website link to whichever program it is you REALLY want to promote.Don`t expect your downline to build ALL of your traffic, you may still have to "click" yourself for a while, but with time, that will change. In my favourite programs, my downlines are getting me 1000 pageviews per day.That`s 5000 pageviews, on average, per day for free, and I rarely click at all any more. Maybe every once in a while just to keep my accounts active, depending on the programs rules.Give it a try, and as I said before: Don`t give up! Have Fun!
My Website Needed More Targeted Traffic - Guess Where I Found It?
There's nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs.
7 Top Ways to Avoid Link Theft
If you have a link directory on a website, how do you stop link theft by sites that don't link back, or trick you into thinking they do?
How To Get Free Traffic To Your Website
There are many ways to get free traffic to your website, but the method that I use beats all the traditional methods hands down - and best of all...it's free!
Unleash A Thundering, Non-Stop Traffic Stampede To Your Site -- Practically Overnight!
There is a new tool available that promise to do wonders for your traffic. It's called Traffic TurboCharger. This piece of equipment doesn't brake any search engine rules and it actually generates beautiful pages visitors would like to see.
Increase Your Website Traffic in 10 Foolproof Steps
Increasing website traffic is certainly your goal if you have a website. However, creating web pages that attract visitors is significantly different than simply building an attractive website. You need to make sure you put as much effort or more into getting people to your website than you spend designing your web pages. Read the following 10 foolproof steps to increasing your web traffic and boosting your sales.
How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?
Why Getting More Traffic is the Biggest Mistake Web Owners Make
Want to know the #1 misconception among Internet marketers and website owners?
Increase Online Traffic - What NOT To Do
Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. But, what about what we shouldn't do? The following I'll share a few tricks that you shouldn't be doing.
5 Free Ways to Increase your Website Traffic
I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.
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