|Top Quick Tips|
Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.
1. Your business card is marketing real estate. Marketing is all about making connections and building relationships. Using all of the real estate on your business card is a powerful and cost effective way to do that. If you are designing a traditional business card make sure to use both sides of the card. Most printing companies only charge a few dollars more to print on the second side in black ink. Using both sides will allow you to have plenty of "white space" and give plenty of information so you can start making connections.
Some valuable things to include on the back of the card:
The name of your book
2. Don't make it hard for people to do business with you or refer you! Make sure it is clear what you do. If your business has a creative name that doesn't clearly illustrate what you do make sure you have a tag line or provide a list of services and solutions in the text on your card.
3. There is no rule that says you need to go with white card stock, black ink, one side and four lines of text when laying out your business card. Make an impact and a lasting impression with your business card. You want people to remember you and either keep your card handy or pass it along to a hot prospect. A folded business card increases your marketing real estate three fold and turns your business card into a mini brochure. Unique colors and textures give a lasting impression. There are also interesting shapes and sizes but be careful not to get too large, the beauty of business cards is that they are small and easily fit in a wallet for handy reference.
4. Business cards are handy because they are an inexpensive way to express the unique qualities and strengths of you and your business. Because they are easy to carry and fit in your potential clients wallet, purse, or pocket and easy to pass along they are an excellent source of instant pass along word of mouth about you and your business so make then stand out. There is no rule they need to boring. At one convention I attended there was a spiritual coach connecting with people; she based a lot of her work on intuition and synchronicity and designed several business cards that reflected different themes of the solutions she provided for clients. She walked around and when she connected with a potential client she fanned out a bunch of cards and offered them to chose one. This was an excellent way to start up a conversation and provide insights for the person. Let your business card provide the essential business information and the essential ingredient of saying something about you.
5. Make sure key information like your phone number, email and website address stand out. It's also important to have your mailing address or cell phone on the card as well. You want to make it as easy as possible for your prospects to contact you. Putting all of your contact information on your business card will also give the person more confidence in your credibility and desire to build relationships.
6. Use a positioning statement or tag line to clearly call out the benefits of doing business with you. Remember the "what's in it for me" question. People don't want to hear about your business features, they want to hear about the solutions you provide. When you are creating your business card and are thinking about the services you provide keep finishing the sentence What that means to you is? This will help you be more customer benefit focused in your language.
7. Always include your website address prominently on your business card. Your website is one of the most effective ways to build a relationship with potential clients and let them learn how you can be of service to them. If you have a free newsletter you can call attention to that on your business card. Be sure to include your email address as well. To be professional and credible its important to have your own domain name and corresponding email address, rather than a free email or aol email address.
8. What is it that makes you stand out; that lets people know how your product or service will provide them with the solutions they want? This is your unique selling proposition or positioning statement. This is so important it should be right under your business name and title or under the name of your business in the logo area. If you don't have one of these clearly articulated yet, this is an excellent opportunity to create one and clearly position yourself in the hearts and minds of your clients.
9. It is important to have a consistent feel and look to all of your marketing materials. Your logo should be something interesting, something that calls attention to your business and marketing materials. When you design a logo keep it simple and make sure it will reproduce at different sizes so you can easily fit it on your business card and on your website. In marketing there is the law of seven. Potential customers will need to see your name at least seven times before they take action. Having a recognizable and memorable logo will help keep you top of mind and makes it easier to make an impression on prospects.
10. When someone says, Do you have a card? You should ALWAYS be able to say YES and hand one right over. No matter where you are. Remember marketing is about building relationships and connections not about selling. If your service or product provides real value and solutions people will be delighted to learn about you and recommend you to others. Make it easy for them to remember you and spread the word with the convenience of your business card. Business cards are not just for business settings. Leave one at the restaurant with the tip, include a few in with your bill payments, put them in with than you notes to clients, or with product orders. Have them handy and leave them everywhere.
©BZ Riger-Hull. Author of The Soul of Success http://www.allowingprosperity.com, she is certified as an Attraction Coach, Prosperity Guide, Four Agreements Facilitator & Tele-Course leader. Start THRIVING in your Career, Business, Relationships, Bottom Line & Life. Receive $535 in free services take the 90 Day ALLOWING PROSPERITY CHALLENGE. The only risk to doing business with us is achieving success beyond your wildest expectations. mailto:BZ@allowingprosperity.com
Business Attire: 10 Tips to Perfect Your Look
Being appropriately dressed is essential in making good impressions in the business and corporate worlds. A polished image is important in business survival and can be an important factor in career advancement. Periodically, it is a good idea to take a look at your business attire and the image you are presenting. Is it the image you want to project?
Ten Tips to Build a Culture of Inspirational Leadership
Leadership, leadership development and leadership training are "Hot" issues in today's business world. A recent Internet search uncovered over 44 million hits on leadership, over 20 million hits on leadership development and 15.7 million on leadership training. Visiting an Internet bookstore revealed similar interest with almost 18,000 titles including the key word of leadership, over 2,200 titles including leadership development and 1,400 titles with leadership training.
Ten Tips for Cross Cultural Communication
Here are some simple tips to help you improve your cross cultural communication skills:
Top 10 Items For A 21st Century Toolbox!
Skilled workers of every age have prized their tools. I recently visited a Museum of Natural History and was amazed at the craftsmanship and precision of the sextants and chronometers that allowed explorers to map our world in the 18th and 19th centuries. Such tools must have cost many years' wages for the average person! I was reminded of how my Grandfather prized and cared for the tools he used on his farm. I vividly remember his showing me how to work a haybaler or oil the harness for his team of horses, tools from an age that is long-gone. But it brings up the question: What are the tools for our age, and what are the skills we will need to keep them "sharp" and useful? I suggest the following tools for your 21st Century Toolbox:
Top 10 Ways to Use Quotations to Be Healthier, Happier and More Productive!
Most people have at least one favorite quotation from a famous or not-so-famous person. Some people collect them like baseball cards, figurines or classic cars. You can find hundreds of websites featuring quotations, thousands of sites with a favorite quotes page, and many collections in any bookstore you walk into. All of this proves that quotations are popular. What may be less evident to you is exactly how you can use them to improve you life and your results.
Top Ten Tips for Online Publishing Success
Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
10 Things To Do Before You Start Your Business
If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. But where do you start? It is a good idea to get some of the groundwork done before you start, possibly this will often mean things that you hadn't thought about, things that most people do as a reaction to circumstances rather than as a planned activity. However, in practice you will almost certainly find that it is easier to set things up right at the beginning, so that systems grow with the business, rather than find yourself "firefighting" later on.
1 Step Program to Achieve All of Your Goals
In Jack Canfield and Mark Victor Hansen's original "Chicken Soup for the Soul," I am reminded of the short story titled "Another Check Mark On the List." This is a story about a 15-year-old boy named John who, on one rainy day, when it was too wet outside to play, he decided to write a list of goals. John continued writing until he had 127 goals. These goals included exploring the Nile River, climbing high mountain peaks around the world and learning 3 foreign languages. He also wanted to be featured in a Rose Bowl Parade and play several musical instruments.
Are You a Project Manager Or a Project Mangler?
Which one are you? An effective IT project manager, able to deliver software on time, according to specs, and within budget, or someone referred to by your peers as a project mangler? Find out with these Top 10 Signs You're a Project Mangler.
The Top 7 Marketing Tips You Dont Want To Overlook
1. Combine Emotion and Logic
7 Tips for Home Business Start-up Success
1) Prepare a realistic business plan.
Top 10 Stumbling Blocks that Limit Business Growth
Never in history have more entrepreneurs launched more new businesses! In America, thousands of business open their doors every single day! Unfortunately, most of them (over 90% of them) also close their doors within two years. Businesses are started with high hopes and glorious dreams. It is easy to start a business. It is much more difficult to build it, to make it succeed, to avoid the traps and pitfalls and frustrations, and enjoy the fruits of success over the years. In working with hundreds (probably two to three THOUSAND) entrepreneurs over 25 years, here are the mistakes I see most often. Avoid them!
Tips to Starting your Own Busniess
The 9-to-5 grind can make you feel like a just another cog in the corporate machine, constantly punching the clock for someone else's vision. One day, while dreaming of the world outside the cubicle, you have your big "Eureka!" moment-you've come across an idea so perfect that you need to start your own business around it.
I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows
Gas prices continue to go through the roof and increased transportation costs will increase trade show costs across the board.
7 Secrets to Writing Inventory Procedures
What would You do with $1,000,000
11 Things Small Business Owners Can Learn From Michael Dell
1. Think Big ? In college, Michael Dell said he wanted to "beat IBM." While you may not desire to take your small business to such heights, be sure not to limit what you might achieve.
How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum
Do you know exactly what actions you need to do today to be on track to reaching your big, long-term goals?
Business Goals - The 10 Commandments
The Ten Commandments of Goal Setting While it's good to set goals and work them into a proper plan, the fact is many people succeed in business without setting any goals. Be careful not to set your goals too high. You should have goals that are achievable, otherwise frustration will set in and you are more likely to give up.
Never Sell Again: Get Repeat Business and Avoid the Need to Prospect
If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you.
Top 10 Ways to Turn Clients Into Raving Fans
Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Enlist them in building a practice and in supporting you as you go down the coaching road. Embrace change. It is your constant companion as you build your coaching business.
|home | site map|