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10-Point Checklist for High Visibility in Google
Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.
I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.
Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.
You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.
1. Domain Name and Server
Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).
It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.
If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://220.127.116.11 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.
2. Page Title
An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.
The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".
3. Style Sheet
4. Meta Tags
Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.
6. Links and Folders
7. Neighbourhood Watch
Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:
Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.
Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.
Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.
Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.
9. Avoidable Practices
The following practices could get your site banned from Google at worst or lower its ranking at best:
Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.
Ash Nallawalla is an experienced Internet marketer. Much of his work involves search engine marketing, which includes pay-per-click advertising and search engine optimization. More information is at http://www.sem911.com/
Why Clarity Is Essential To Building Massive Momentum In Your Business
Clarity is an absolutely essential ingredient for you to achieve your full potential in business. Napolean Hill, in his classic book Think & Grow Rich, said "Whatever the mind of man can conceive and believe, it can achieve." He goes on to explain why having a clear definition of what you want to achieve is a critical factor in your success.
Ten Reasons to Implement Choice Theory in Your Organization
What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person's personal and professional life. It teaches us about our five basic needs, how to meet those needs in a responsible way, and how to take personal responsibility for getting those needs met.
7 Tips On Getting Ready To Put Attraction Marketing Into Action
Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your perfect clients and customers and giving them a enjoyable experience with your company. People like buying but they hate being sold stuff. Attraction marketing is based on alignment with Universal law and the principles of positive energy not on struggle, lack, and resistance. When using the principals of attraction marketing you are leading not selling. You need to give value and be of service every step of the way without giving away the store. These 7 tips will get you ready to put attraction marketing into action.
Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business
How many of us have been in a position where we have more to do than can realistically fit into one day, or week. So we spend all of our time feeling rushed, being rushed, and wondering how on earth we are going to manage. If you are having that feeling of overwhelm in your business, it's time to take stock of what's going on.
Top 10 Stumbling Blocks that Limit Business Growth
Never in history have more entrepreneurs launched more new businesses! In America, thousands of business open their doors every single day! Unfortunately, most of them (over 90% of them) also close their doors within two years. Businesses are started with high hopes and glorious dreams. It is easy to start a business. It is much more difficult to build it, to make it succeed, to avoid the traps and pitfalls and frustrations, and enjoy the fruits of success over the years. In working with hundreds (probably two to three THOUSAND) entrepreneurs over 25 years, here are the mistakes I see most often. Avoid them!
7 Ways To Get One-way Links To Your Site
One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :
How To Make Money With Your Junk Mail
The term "junk mail" is a well-known term. To the common guy or gal on the street, "junk mail" to them is advertising flyers from the local grocery store and pizza shop that arrive in their mail every day. To the mail order dealer, it means something totally opposite because a mail order dealer in St Paul MN is not going to get a pizza ad for a shop in Jackson MS.
Increase Business Profits - Ten Ways
How do you increase business profits? Answer the following questions carefully, and you'll have a good start.
The Top Ten Reasons to Hire a Coach
1. You have a big goal and you want someone to support you. A coach has no other agenda except to help you succeed. He/she can help you to brainstorm ideas, act as a sounding board, help you overcome your fears, and hold you accountable for moving forward on your plans.
Ten Steps To Better Listening
Talking is the least important half of any conversation. Listening is the real skill. Listening for what is being said, what is being omitted and what's being given a "spin."
Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.
7 Tips To Increase The Success Of Your Online Business
1. Outsource what takes you too long to do
Ten Tips for Cross Cultural Communication
Here are some simple tips to help you improve your cross cultural communication skills:
Yummy Yummy: Top 7 Business Lessons from the Wiggles
At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't long before they convinced Anthony Field's bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies.
Top 7 Ways to Profit from Foreign Trade
Here are seven excellent ways to earn income from international trade.
Top 7 Reasons You Should Back Up Your Data Online!
How much is your data worth to you? In this modern electronic-age we rely more than ever on our computers to supply us with the information we need. Chances are every piece of data you might ever rely on to make an important decision has been reduced to a digital format and resides somewhere on your computer's hard drive. Improved functionality and productivity are the benefits, however, on the flipside, one wrong click, one nasty virus, one untimely power surge or unhappy employee and that data is gone forever!
Top 10 Ways to Use Quotations to Be Healthier, Happier and More Productive!
Most people have at least one favorite quotation from a famous or not-so-famous person. Some people collect them like baseball cards, figurines or classic cars. You can find hundreds of websites featuring quotations, thousands of sites with a favorite quotes page, and many collections in any bookstore you walk into. All of this proves that quotations are popular. What may be less evident to you is exactly how you can use them to improve you life and your results.
Ten Tips For Staying Connected While Working Alone
Ten Tips for Staying Connected
Business Goals - The 10 Commandments
The Ten Commandments of Goal Setting While it's good to set goals and work them into a proper plan, the fact is many people succeed in business without setting any goals. Be careful not to set your goals too high. You should have goals that are achievable, otherwise frustration will set in and you are more likely to give up.
The Top Ten Ways to Stop Procrastinating Now
10. Procrastination Condemnation - Lose the Labels! All those things you call yourself, such as lazy, scattered, disorganized, not good enough, incompetent, or stupid, for example, aren't helping you get things done, are they? You've learned to believe them, and you think they've become something of a self-fulfilling prophecy. If you look around yourself, though, you'll see evidence that you can accomplish quite a number of things without delay.
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