|Strategic Planning Information|
10 Ways To Make Your Business Unique
1. Largest Selection -
One way that you can make your product or service stand out is to offer the largest selection of products, services or programs. Example: Home Depot, E-Bay, Staples, Amazon.com
2. Innovative Product -
If you have a new product with a patent covering it or a service that others don't offer, you will have something that no one else can offer. Example: Windows, Viagra, Value Program
3. Multiple Uses -
Once you have a product or service to offer, look for other ways that the customer can use the same product or service. Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too. This is what Merck set out to do with Vioxx --there are risks.
4. Superior Customer Service -
Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service. Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.
5. Convenient Location -
Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service. Example: Bank in the supermarket, ATM in airport, setting up a stand to sell umbrellas on a busy street corner on a rainy day.
6. Expert Consulting -
If you have deep knowledge of your product or service, you can be useful in helping your customers before and after the sale is made. Example: Computer sales person who understands connectivity issues and can help you integrate your equipment with the new computer. Real Estate Agent who has huge rolodex and provides referral to other vendors that new home owner would need.
7. Price -
If you have a product or service with a high price, you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your product or service. Example: High Price - Lexus, Canyon Ranch etc. Low price - Target, Wal-Mart
8. Lasting affect -
The product or service you offer have a longer lasting affect than any others.
Example: Extra strength Tylenol, Bike lock that cannot be opened, car battery that lasts 5 years, long lasting car tires.
9. Guarantee -
Offer a guarantee with your product or service. Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.
10. Packaging -
Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open, child-proof)Example: Packaging material that dissolves in water, free gift wrapping for all purchases, child-proof aspirin bottles, juice drinks with straw.
Alvah Parker is a Business and Career Coach as well as publisher of Parker's Points, an email tip list and Road to Success, an ezine. Parker works with high potential professionals who want to have a career that is fun, fulfilling and profitable. Her clients are managers, business owners, sole practioners, attorneys and people in transition. Alvah is found on the web at http://www.asparker.com. She may also be reached at 781-598-0388.
Laying It Out On Paper
You might be thinking to yourself, "Why should I waste my time writing a business plan? I know what (web designers, freelance writers, professional organizers) do!" Knowing intellectually what your industry is all about and pinpointing exactly where you want your business to go are two entirely different propositions.
Six Key Principles of Corporate Accountability
The foundation of any business transaction is the promise of fair deal. In complex organizational relationships, it is all too easy to lose sight of the existence and terms of this deal. On the surface, that employer/employee relationship, called a job, is a fair deal wherein the employer's money is traded for the employee's time and talent. The deeper reality, however, is that the employer is actually trading resources for a set of desirable results, which the employee is expected to deliver. The promise to faithfully deliver as agreed by both parties is the essence of accountability.
Own Your Niche by Building a Niche Community
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.
Top Reasons To Form A Strategic Business Alliance
A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
If You Dont Focus, Innovate and Evolve, You Die
After 128 years of business, a household word, Montgomery Wards, Inc., closed their doors forever and filed bankruptcy.
Communication Strategy During A Time Of Strategic Planning
"Rubbish!" shouted the large, aggressive man in the red-striped shirt (we had to pay attention to him because he owned the company).
Business Ideas: 3 Smart Ways To Generate Profitable Business Ideas Anytime
Creativity is one of the greatest tools for success in business.
Bounced Checks in Your Business Location Outlets
The new check cashing instant clearing will take some time to get use to. If checks clear immediately and deposits take a few days then franchise outlets may find more bounced checks in their establishment.
Planning for Success
Business planning is widely acknowledged as one of the keys to business success. Yet there is still a great reluctance by small business owners in this area. This is despite the fact that it can be shown that fewer business fail if they have prepared a business plan.
Rules to Setting Business Goals and Objectives: Why and How to be SMART
We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.
Strategic Planning and Total Quality Management
No matter what product or service you provide you will have to face this issue of quality and systems. Whether it is distribution of services or streamlining of processes in manufacturing your product; you will need to address the issues of total quality management. Yes, you can call it whatever you like; change the name, but no matter what you must consider these issues or you are doomed to failure. I therefore recommend the book;
Clearing the Path: 4 Ways Fear Wreaks Havoc on Your Dream and What to Do About It
Please take a moment before you read any further and answer these three simple questions:
Advice To Manufacturers Creating A Business Plan
If you are a manufacturer wanting to use your business plan to attract investors, then your plan must do two things. It must:
Completing the Annual Planning Process
Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, much like a builder or designer does.
Questions to Ask Yourself When Starting a New Home Business
I love the excitement of starting up a new home based business. I enjoy trying out new ideas and approaches with the new venture. I dream the big dreams and hope to obtain some of them (if not all of them). I am sure you have those same feelings as well. Organization is imperative when starting any business. Some say that a well funded business has the best chance to sustain losses until it's profitable. However, if you are on a shoe string budget like me, money management is the key.
How To Prepare A Business Plan That Guarantees Big Profits
It is always said "If you Fail to Plan, you Plan to Fail"
How To Get More Business During The Winter Months
Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don't they all?)
Strategic Planning Fundamentals
Strategic planning is vital while starting a new business or expansion of an business or planning to boost the performance of an existing business. But it requires detailed strategic planning and controlled deployment activities. Strategic planning is used to delivers its value proposition and achieve its mission.
How To Kick Start Your Business And Double Your Profits
This will make some people angry as hell, but it's time to debunk the myth of 'Time Management' while sharing the real secret of the super successful.
Abstract thought on Business Strategy and Nature
Here is an abstract thought on studying nature and the natural order of things; things which work to help you better understand and strategize in business, war, sports or military operations. Let's compare the methods of distribution of organic viruses to all other more obvious distribution methods.
|home | site map|