|Small Business Information|
Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
Making Your Purpose Your Business Step #2- Getting From Point A to Point B
In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer.
Arranging Your Fundraiser
When deciding to host a fundraiser for your company or organization there are many fundraising ideas available to you for choosing. The most popular fundraising ideas range from chocolate, magazines and candles to candy and much more!
Finding a Venture Capital Firm
Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC). While this may seem simple, it isn't. There are thousands of venture capital firms in the United States alone, and going after the wrong ones is one of the most common reasons why companies fail to raise the capital they need.
A Day in the Life of a Self Employed Professional
It's Monday morning and Connie the Consultant sits in her executive office chair overseeing her business empire. Her desk is strewn with half finished projects, several weeks worth of to do lists (none of them completed), scribbled post it notes, and a permission slip for her daughter's field trip to the Planetarium that should have been turned in last week. Somewhere, buried deep in the rubble is Connie's business plan. The last time she saw it was during the Clinton Administration.
6 of 1, Half Dozen of the Other
Motivational author and speaker Jim Rohn says that for a business to succeed it takes about ahalf dozen things. Of all the millions of things you do, it's really that half dozen that count.
How To Build Business Credit
Having their own business is something many millions of people dream of doing. Many do, of course, but so many others never quite get around to it. One of the factors that may discourage people from getting that business off the ground, is a lack of start up capital; and another may be the risk of losing their own money.
Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe. Here is how.
Small Business Success: Thriving During Change (And Landing On Your Feet!)
If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't associate potential, excitement and wonder with change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms ? the clothes we wear, the food we eat, the conversations we have, traffic patterns, the WEATHER.
What To Consider Before Buying A Franchise
Here are some useful tips on what to consider before buying a franchise. Before investing in any franchise system, be sure to get a copy of the franchisor's disclosure document. Sometimes this document is called a Franchise Offering Circular. You should read the entire disclosure document.
Small Business Health Check-Up
If your home business is not performing the way you hoped for, rather than stay away at night...use this simple list to check-up on possible reasons why your business is under performing.
Small Business Checks ? Money Saving Options
When you go into business for yourself, there are many things to consider. What you don't want to worry about is spending too much money on unnecessary items. Business checks are one of those things. They don't have to be expensive. Your bottom line keeps your business going, and it is important to keep it that way.
7 Reasons To Take Control Of Your Small Business? Checking Needs
Business checks are available in many styles and varieties. They offer many benefits to your small business, some you may not have thought of.
How To Start A Blind Cleaning Business Quickly And Easily
Starting the blind cleaning business is one of the best marketable business ideas you could latch on to. If you give the requisite amount of time and dedication, there will be no cap on your earnings. No wonder, there is pleasure unlimited in being one's own boss. A lot of ambitious people like you have made successful entrepreneurs of themselves, as they mastered the principles of a successful blind cleaning service.
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants ? one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience.
Looking for a New Office Chair?
Perhaps you are building a new home office or you are redoing the one you have. Or, maybe you are looking for an office chair to replace that broken down model sitting in your office. Regardless, the office chairs of today offer more then just comfort. Choosing an office chair can be as much fun as getting a raise! Well, maybe it's not that good, but it's still a great moment!
Becoming Recession Proof
A lot of business owners I've spoken with lately have commented how their business is slow because of "the recession." If you are one of these people, you might want to reconsider your position. Before blindly saying a condition is being caused by a recession, you might want to ask yourself, "What will it cost me to buy into this?" Consider if you will that your thoughts create your reality. If you doubt that, study any spiritual, religious, philosophical, writing over the last 5,000 years and you will see this lesson over and over. For example, "The destiny of man is in his own soul," Herodotes (5th century B.C.). "Our life is what our thoughts make of it," Marcus Aurelius (121-180) and on and on throughout history, people have been carrying this message.
Business Relationships Defined
What makes a business relationship?
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?
And is having a logo really that important?
7 Essentinal Resources for Small Business
So you want to start a business but you don't have a lot of money? Start your business online, and it won't be a problem.
Speed Kills on the Web!
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market.
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