|Small Business Information|
Making Your Purpose Your Business Step #2- Getting From Point A to Point B
In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer.
Finding your purpose takes great effort, but can be effortless all at the same time. It seems that once we begin pursuing that in which we were intended, everything falls into place. But the matter we have to realize is that time plays a great role.
Sometimes people are over night successes and others have to nurture their purpose for years to come. Keep in mind though, as long as you enjoy what it is you are pursuing and the motivation you have is strong, than that alone will sustain your ambition and provide your passion longevity.
Remember you are making a commitment to yourself. You should treat that commitment the same way you would treat a marriage or devoted friendship. The key is to value yourself the way you value others. Having a good attitude from the very beginning can make the difference and not only affect your career, but the people around you. Self dedication does show and the commitment will be reflected in your professional life and relationships.
Assuming you now have a general idea of what you would like to do, now you need to visualize how to get from Point A, where you are now, to Point B, where you would like to be. Sometimes it is easier to set up a structure for your business if you look at the large picture of your purpose and where you intend to be in the future. Granted your ideas and goals change as you change, but your general purpose will usually remain the same, it just branches out.
Now that you have researched what you want to do, take the time to research what others in your area of interest have already done. Conducting market research will allow you to get a feel for the industry you are entering. It's important to see what is out there. Look up trade journals and magazines. Really put some effort into getting involved with your career and learning about it. Every career has an abundant amount of resources available and a lot of that information is free. If you see a trade journal or magazine that you like, sign up for their newsletter. This will help keep you updated on industry events and trends.
Reading and researching can be one sided tasks. Sometimes it is easier to learn about your career by actually interacting with others in the field. This can be done on your own time instead of regular business hours thanks to the internet. Now you can find chat groups, users groups, and forums and you are not limited by time zones or borders.
One of my favorite resources is Yahoo Groups at http://groups.yahoo.com/. You can look up any particular subject and find a group where you can discuss some of your career objections. This is an excellent way to network with your peers and experts in the field. It is not uncommon to find a lot of other "newbies" in these groups as well as professionals. The most important thing is to not be afraid to ask questions. If you don't know what questions to ask then reading over the archives of a group is a great place to start. Groups vary in size and subject so what I suggest is to join a couple to see which ones fit your personal needs.
Another resource you can use is ListServ lists http://www.lsoft.com/catalist.html. Typically you subscribe through your email client to a discussion group within your field of interest. You can also do a search for "listserves" or "user groups" on the internet to pull up a vast amount of sites that list an array of groups. Not all lists are treated equal so again use your own judgment when joining.
I also personally like forum communities. You can often search for "forums" online to find one in your career field. It's a great opportunity to share your discoveries as well as learn from others. Not to mention you can do several searches within a forum and read old posts. This is a great way to see other member profiles which often reference their personal or business websites. Some forums even have a 'members' section that lists all their members profiles. Any profile with a "www" by their name usually has a live link to their site. Be sure to take the time and visit these sites for reference.
When you are visiting other people's websites in your field, I advise you to check and see if they have a links page. I have found so many great resources through other people's links pages. Also it helps you get an idea of what sites you can possibly request link exchanges from in the future.
By networking with others and conducting your own market research, you will gain a better sense of direction and get an idea where it is you want to be in the future with your career. If you see a website that you like, bookmark it. Then once you have collected enough information, go back and review your favorites once more. Ask yourself what do you like about it? What information was useful to you? Was the site visually appealing? Was the site easy to navigate? If not, what would you change? What information would you add? Take notes, write your thoughts down and remember? patience plus perseverance, equals purpose.
Artist and Inspirational Author Heather J. Tait work and articles are displayed internationally. She is the founder of Silence Speaks International Artist Association and the Editor of Intrigue Magazine. Published books include, Making Your Purpose Your Business and Recognizing Unhealthy Relationships. Email: firstname.lastname@example.org Silence Speaks http://www.silencespeaks.com
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND personal development:
When and Why YOU Are the Best Writer for Your Business Plan
WHEN you are operating or planning a small business that is seeking funding for less than five million dollars, it's wise to consider writing your own plan.
Entrepreneur to Employer
You make the decision to go into business and for some time work from home or in leased premises and your business starts to grow.
Starting an Aircraft Washing Service
To wash an airplane there are many items you will need to keep in mind. The first is safety while working on the tarmac of an airfield. When moving any vehicle on the tarmac the driver should always maneuver the vehicle in square turns. The reason for this is so that the pilots of the other airplanes can predict the movement of your vehicle. A person should never drive their car or truck under the wing of larger planes. This can be dangerous because the top of the vehicle can catch a part of the plane and cause damage or if the plane is starting up. If a pilot does not see the vehicle when starting up his plane some loose part from the vehicle could come off and hit the prop or be sucked into the jet engine and besides it's just not safe.
Choosing a Truck Wash Location in Nevada, Case Study
There are several well-known truck washes in the Great State of Nevada. Truckers need to get their truck washes as they travel West into California after coming off the mountains thru the weather, which dirties their trucks. There are two truck washes in Reno and two in Las Vegas, another strategically placed in Fernley to catch traffic coming from Las Vegas to Reno and on I-80 before the traffic. When picking locations from truck washes you must consider many factors and look for well-traveled crossroads, which are heavy on the truck traffic.
Marketing Your Small Business - The Top 10 Brilliant Ideas
A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign?
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow
Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using other methods, these are in my opinion the best for 3 reasons. First, they are some of the cheapest methods around. Imagine running a business for an entire year where your total cost was less than $1 a day. Secondly, these methods are fast to implement. Some of the methods can have you up and running in hours, if not only a day or two. Lastly, these ideas are simple. When it comes to working online, simpler is better and complex is dead.
Share Ad Expenses to Boost Profits
The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.
Setting Up as an Electronic Repair Authorized Service Center
If you plan to upgrade your workshop into an Authorized Service Center, this should guarantee plenty of work and a secure future. Setting up from scratch as an Authorized Service Center is not an easy job. Your workshop need to meet the manufacturers' requirement first before they can appoint your company as an Authorized Service Center.
How To Write A Business Plan
Writing a business plan is a fundamental step to ensuring your business has every chance of succeeding. Common statistics state that 9 out of 10 businesses fail on the first 5 years of operation, and of the remaining 10%, 90% fail in the following 5 years.
Don?t Wait for the Perfect Plan
1. Don't Spend Too Much Time Planning
Business Checks are an Added Cost to Your Small Business - Try Making Them Yourself!
Starting and managing a small business is no fun chore, especially when it comes to the accounting. There are a few common sense ways that you can help that bottom line.
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success.
City Wide Garage Sales: Hidden Riches!
Most of us remember going to at least one garage sale in our lives. It may have been called a yard sale, garage sale or flea market. The name didn't matter it was all the same. Other people selling what they thought was trash to people who thought the items were treasures.
Real World Accounting for Small Business Owners
If you're like me, you love accounting. It's so fascinating and such an ingenious system. Don't you just think that Double Entry Accounting is the most beautiful creation of all humankind?
The More you GIVE the More you GET
Why give freebies?
The Most Important Decision of Your Massage Business Career
Don't you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice. Especially if you are a solo-preneur or own your own massage business.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion. We think we will make more money when you expand to a second, third, fourth, etc. unit, store or work truck. So you would think if you are franchisee of a large franchise system that the franchisor would want to help you into that additional outlet as soon as possible or, like some franchisors, much sooner. After all they will make more royalties and have an additional unit or push pin on their map of the country or state. The franchisor's goals are actually more complicated than that. Our goal is your success-profit-happiness. Running an additional unit can create tremendous amount of headaches, which a franchisee may or may not be ready for.
Using Business Broker In the Franchising Industry for Franchise Sales
Franchising companies often use Business Broker to help attain sales goals. Here is an interesting fact. Most large Business Broker Chains promote franchises and charge franchises money to join their network and programs. Not chump change either. Then the Broker Network takes all the logos and prominently displays them in ads and websites, and titles, meta tags and key words those pages. So as to attract customers, franchise buyers. But when a franchise buyer calls up, they are sent to the local business broker who secretly hates franchises?
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