|Small Business Information|
Building Marketing Momentum For Your Small Business
The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.
Unfortunately, many small business owners are at a loss when tasked with coming up with new ways to market while others are frustrated into stagnation by seeing consistently ineffective results from their marketing efforts. It doesn't matter if your business is young or established. If your business is young you must market well simply to survive. On the other hand, if you have had marketing success with a method that does not increase your opportunity to generate new business your success will be stunted by your limited ability to find new sources of business.
Building marketing momentum is like kicking a ball down a hill that keeps getting steeper. Each time the hill becomes a little steeper the ball will roll faster and pick up momentum. In marketing, any tactic you add to attract attention to what you do is like making the hill a little steeper.
The other day I was talking to Ed who runs a successful metal shining business. I asked him how he went about generating new sales. He told me that 100% of his marketing effort is networking. I couldn't help but wonder why. I realize that he is doing well with it but if he simply placed an ad in the yellow pages that generated just one sale a year he would cover the cost of the ad and be profitable!
Even though Ed's networking efforts are successful he is limiting his ability to grow his business by only implementing one form of marketing. By simply trying something new in addition to networking Ed can benefit from developing a new way to generate leads and build his marketing momentum.
Is your marketing effort one dimensional or stagnant? Here are five tactics you can use to build marketing momentum.
Deliver a Great Marketing Message
If you answer the "what do you do?" question with a savvy marketing message you will find that more people associate what you do with a need of their own or that of a friend, colleague or relative and you will win more referral business. Develop and use an outstanding, compelling marketing message and you will find that more people show interest in what you do. The result will be more better sales.
Make Cold Calling a Hot Source of Sales
The fact is that by regularly picking up the phone and reaching out to potential clients small business owners increase their chance of finding new business. A percentage of the people you speak with will become clients when you make cold calls, especially if you are targeting your market well and are offering something they need. What's more you can work to improve your phone skills to increase your ability to make sales. Add cold calling to your marketing strategy and you will increase your opportunity to generate new business.
Use Your Web Site as An Effective Marketing Tool
Develop Your Network
So then, just how should you go about building your network?
Ed, from our previous example, is able to successfully operate his business with networking alone. That's because Ed networks the right way. Many small business owners and executives don't realize what networking truly is. Unfortunately, all too often people think they are networking by reaching out only to the people they know when what they should be doing is taking steps to continually expand their network. Ed regularly attends networking events and is involved with multiple networking groups. He ads new people to his network all the time and has a successful business to show for it (though he could be even more successful if he added another tool to his marketing toolbox).
Measure Your Results
By measuring my results and trying new things I have been able to develop an ad that enjoys a 20% response rate. The ad is so successful I only need to run it occasionally to generate enough calls to keep me very busy. Not only does this great ad do a fantastic job of generating interest in my marketing services it saves me money on my advertising costs because I can meet my goals by running fewer ads.
You too can develop highly effective ads by measuring your results.
Move Your Marketing Forward
Jeremy Cohen, helps small business owners attract more clients and grow their business with his coaching service and free marketing guide: Jumpstart Marketing: More Prospects, Clients & Success Get the guide at http://www.bettermarketingresults.com
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. So to prevent that you offer guarantees, secure payment methods, prompt customer service, and more. You do whatever it takes to show each customer that you are sincere and trustworthy.
Build Credibility, Value, and Trust on a Shoestring
Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it.
Small Business Marketing - How Important Are Your First Words?
"What do you do?" It just might be one of the most asked questions there is, at least here in America.
Why the Over Regulation on the Franchising Model?
Franchising is the fastest way to build small businesses, provide jobs, create money flows. Currently the Federal Trade Commission wishes to increase the over regulation on the franchising sector. The way the Federal Trade Commission conducts itself provides little incentive or allows few new entrepreneurial companies to merge from the ashes to become the next Wendy's Hamburger, McDonalds, Duncan Donuts, Century 21, KFC, Dominos Pizza, Midas Muffler, etc. Why? What are we really saying here? More complicated laws slows progress of the species, to move commerce forward.
Selling Your Business, Entrepreneurs Role
$elling $elling $elling
There Are No Dumb Business Questions, Not!
Q: I'm curious. What is the dumbest business question you've ever been asked? -- Norris W.
Sample; Territory Reduction Policy for a Franchise Company
I propose this thought on the subject of Franchisee territory reduction based on performance for a Mobile Business Model. Please read the sample policy below as it explains the reasoning and methodologies considered to extend brand without risking underdeveloped territory. We will use a Mobile Car Wash Franchise Business for this discussion. This sample is speaking from the Operation Manual of the franchisor to the franchised unit:
Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do
Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
How To Get Slightly Famous in Print
Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print, the article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires.
Small Business Planning -- Three Myths
Are you -- like 70 percent of small business owners -- working without a plan?
Successfully Adding a Service To Your Business
There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead.
Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea
The restaurant industry in the United States employs an estimated 12.2 million people, making it the nation's largest employer outside of government agencies.
Employee Email and Internet Use - A Small Business Guide
One Of The Best New Business Opportunities May Be Right In Your Home - A New Daycare Business
The day care industry is expanding. There are now more than 100,000 licensed child-care centers and 250,000 licensed family day care homes across the United States.
Eight Ways To Improve Your Companys Cash-Flow ? TODAY!
Cash is the lifeblood of any business. As humans need air to breath and food to eat, your business requires customers that provides the primary substance that keeps a business in business: cash.
Small Business Owners - Form a Relationship with Your Bank Manager
It's just like a marriage
Small Business Server Business Tips
Top 3 Ways to Maximize Your Small Business Server Consulting Profits
We Know Who THEY Are
Am I the only one that does not have an "A" button on my computer? I have looked on the keyboard, monitor and hard drive I can not find that darn thing anywhere. Nobody will tell me where it is.
Starting a Mobile Auto Detailing Business; Dry Wash or Pressure Wash?
Many experienced auto detailing professionals who have started out using a pressure washer rarely use Dry Wash n' Guard. Most would say this is a matter of preference more than anything else. Each side has logical arguments as to why their methodology is better. Many pressure washing mobile detailers only use dry wash on Aircraft at customer's request or in certain instances on race cars, antique cars in show rooms and customers whose cars are kept in near dust free garages and only driven rarely. Why bother to pull the cars or aircraft out of the show room, garage or hanger, just to wash it, and pull it back in?
The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
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