|Small Business Information|
Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do
Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.
People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."
Here's a sample of my "elevator speech."
"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"
Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."
You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________
You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!
Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic
Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.
Beating the Small Business Cash Flow Blues
Small business owners can relieve a lot of their own cash flow problems, according to Caroline Jordan, small business advisor and author. "Small business owners have more control over their cash flow than they realize." says Jordan.
Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.
The Virtual Assistant
As a small business owner, outsourcing work to Virtual Assistants is fast becoming a popular and intelligent decision. The business owner saves enormous amounts of money by cutting the costs of offices and equipment overhead as well as expensive benefits packages.
How to Find Success in the Import Export Business
Take advantage of world politics today and start your own import export business. Are you organized, efficient, and ready to make your future in an opportunity all your own? Import Export Business Opportunities are expanding and there is room for you!
Nevada Incorporation: The Advantages of Incorporating in Nevada
Incorporation in Nevada has become an attractive option for savvy business entrepreneurs, and for good reason. Nevada corporations enjoy many benefits just not available anywhere else. We will not only investigate why this is so, but you will also know what to be aware of when incorporating in Nevada, and how to avoid the most common first-time mistakes.
Incorporating a Small Business: S corporations versus C corporations
If you've been considering incorporating your small business, you've probably been confused about the difference between S and C corporations.
Franchising Pros and Cons
Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject.
Auto Detailers and Competitive Aspects of Automobile Detailing
There are both fixed and mobile detailers. Consumers often will use either or both during the life of their car. Mobile Detailing is nice because they come to you. Fixed site auto detailers often work in a controlled environment and can produce higher quality work. Due to the competitive aspects fixed site detailers generally will offer pick up and drop of services. Due to costs to run an automotive detailing shop the prices are often a little higher and this gives the advantage to the mobile auto-detailing practitioner.
Buying a Business
Start thinking about buying an established business if you want to avoid the immense risks involved in starting one. Not everyone wants to start a business from scratch, and buying a business with the infrastructure in place lets you focus on building it up, as opposed to getting a new business off the ground. This is not to say that it's easy to buy an existing business; it's a fairly complicated process throughout which you need to know exactly what you're doing.
Boat Detailing Tips and Procedures
Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort. Washing and waxing boat trailers is an easy sale. Be sure to offer the boat owner a trailer wax. Let the owner know that a heavily waxed trailer is more rust resistant even when used in salt water. They can wax now or repaint later. To remove rust, brush on two coats of Ospho Acid, available in paint stores and marine supply shops. It will change the chemistry of rusting steel from an active to a passive state and stop rust cold.
Franchise Buyers Lying On Forms
The Federal Trade Commission which governs the franchise industry thru the franchise rule, which enforces Franchise Disclosure laws seems to think that consumers need to be protected even when they lie. Often The FTC takes complaints from consumers who claim they had been ripped off or lied to from someone selling a Biz-OP or some corporation, which sells franchises. The Federal Trade Commission will not admit that at least two-thirds of the incoming complaints are made in falsehood by consumers; as a participant in the industry I can safely say that much misrepresentation comes from the buyers side and not from the sellers.
Implementing an Internship Program
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship, you need to examine the chief responsibilities of the position. And the broader they are, the more flexibility you will be giving yourself and the intern. Decide upon how often you will need the intern. Gauge any time factor related to the responsibilities you are assigning. Remember that the intern will not be as experienced as a regular employee would, he or she will need additional time to get acquainted with computer and other systems, your style of office management, and other on-the-job factors. Next figure your ability to offer a stipend. Not only will offering money bring you more qualified applicants, but it will suitably reward the intern. Many managers find it easy to offer a stipend in terms of travel expenses or living expenses, while also supplying miscellaneous costs.
If You Want to Work from Home
Here are some important points to take note of if you want to work from home. working from home is a dream occupation for many people, but only a few of us will dare to trudge that path. As long as you keep to your basic principles, keep focused, learn how to motivate yourself, be patient and learn how to manage your time properly, you CAN have the best of both worlds.
The Truth About Government Grants for Your Business
Free money! Receive up to $25,000 that never has to be paid back -- Guaranteed! Get a grant to start your own business today!
Small Business Success - It?s a Matter of Confidence
I was floored! I couldn't believe what they were saying! But there they sat -- three of the biggest film stars of our age -- telling the world they had issues with confidence. I was watching an interview where Meryl Streep, Nicole Kidman and Julianne Moore were talking with Oprah Winfrey. Their conversation gave me a lot to think about in regard to small business success.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. The following are twenty ideas to get you started.
Boy oh Boy, The Obstructions and Obstacles
The bad things starts with the letter 'O'?.like Obstacles, Obstruction, Obscene?.overly-poor? There's bound to obstructions and obstacles in everything that we do in life. Like riding a bicycle. We get a few scrapes and bruises and think that we're never going to ride a bike ever again. We try to blow bubblegum and we blow it up in our own face and have our laughing friends jeering at us. We try to dress up only to find out that we look dowdy. Everything in life, there's an obstacle.
Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?
Small Business Failures in America - Cash Flow Issues
We are noticing an increase in the length of time it takes Large corporations to pay on their invoices to our team. Fortune 500s are tending to pay their vendors more slowly, which will hurt the already strapped small businesses in America. These same small businesses employ 2/3 the population and do a great service in supplying the needs of corporations.
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