|Small Business Information|
Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.
I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.
But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.
One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.
If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.
Copyright 2004 John Jantsch
About The Author
John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com.
A Small Business Consultant Can Help in Many Ways... But One Thing He Can?t Provide
A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.
Small Business Success: Thriving During Change (And Landing On Your Feet!)
If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't associate potential, excitement and wonder with change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms ? the clothes we wear, the food we eat, the conversations we have, traffic patterns, the WEATHER.
Politics, Environmental Rules, and Mobile Car Washes
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Why you say? Why would a National Car Wash Franchising Company care much? Well we have some friends of past days who were very much involved there. See some of these articles and find out how we were assisted in our early company years by Mr. Tom McClintock (Rep) of California who was running a very close third in the election with the fastest moving up numbers in the polls. We all wondered would it be The Terminator just like in the movies? Arnold Schwarznegger, who promises to terminate bureaucracy or will it be Mr. Tom McClintock? We did not believe that California will choose more of the same regime or elect Mr. Bustamonte. Tom McClintock's assistance to our company when we were the smallest of small businesses helped us from bureaucracy and un-ethical competition. To this day he continues his ideals and does not waiver on issues.
Mobile Car and Truck Washing Vehicle Placement
To maximum potential profits and dollars in a mobile washing business it pays to set up in your mind in advance the best and most strategic place to park, before stopping to wash. You will obviously want to park your rig in a location that allows you to do as many cars as possible without moving the vehicle. For instance; let us say that your hose for water is one hundred plus feet but your vacuum hose is only forty feet, so if you have four cars in close proximity and one is a vacuum, park closest to that car. This way you can wash all four cars without moving the truck or rolling up the hoses, thus maximizing efficiency.
Starting Your Small Business
Where do you find more customers?
Look Out for that Great Accountant
There are many factors to be considered when you are trying to select the accountant who is right for you. In other words how to find that good one. Better still, how to find that "great one".
Small Business Marketing Series ? Choosing a Niche Market
Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business?
Simple Business Tactics Are Your Key To Success
In a world full of complications sometimes we overlook the simple things in life. We are so busy trying to work out our twisted problems that we miss out on the simple secrets to success. The same can be said of our businesses. We get caught up in endless problems when all we really need to do is to step back and see the simple alternatives, that will lead us to success. Sometimes we need to think with the simplicity of a child.
Pressure Washing Business and Post Fire Cleanups
Many have not experienced a fire up close. One year about 15 years ago I almost lost my house as did our neighbors to a wild fire. It moved so fast and the sky so black, with cinders everywhere and soot like a nuclear fallout horror movie. Luckily our neighborhood was spared except for a couple of homes. The fire fighters did a good job that day, others living further down the path of the fire and lower in the canyons did not fair so well, a few people even lost their lives. From that day on, I take fires seriously and you should too.
There Is Security in Change... But Use Caution
It has been said that the only constant is change. That statement, while true for everyone, it is especially true for those engaged in business activities.
Creating Time the Virtual Way
Time. As a small business owner, it's the commodity you covet most but never seem to have enough of.
How the Crab Effect Obstructs Growth and How to Conquer It
Some of the greatest words of wisdom for any man or woman seeking change or growth are, "Surround yourself with people who will support and believe in you."
Buying a Business
Start thinking about buying an established business if you want to avoid the immense risks involved in starting one. Not everyone wants to start a business from scratch, and buying a business with the infrastructure in place lets you focus on building it up, as opposed to getting a new business off the ground. This is not to say that it's easy to buy an existing business; it's a fairly complicated process throughout which you need to know exactly what you're doing.
Building A Business That Works For You
Before you want to build your business, you need to know why you are in this business.
Boat Detailers; Add-on Products and Services
As a Boat Detailing Specialist, you may want to offer services such as making sure your clients' boat's batteries are charged and offering to charge them or test the boat before they arrive for their departure. This is an easy service to provide and will keep you on the top of the boat owners list of reputable and reliable service companies. Battery Chargers can be purchased at:
The Advisory Board: A Business Owners Most Valuable Resource
As a company grows, the owner's role begins to change. More and more of the owner's time is spent "in the shop or in the field" handling day-to-day operations rather than focusing on high-level planning and strategic issues.
Self-Employment: Managing Your Money: Tips for Living with a Fluctuating Cash Flow (Part One)
The way you manage your money is one of the first things you'll change when you move from employment to self-employment.
Do You Want Your Own Fully Programmable ERP? - Part 3
Continuing from the second article:
Canon City, Colorado - Good for Small Business
Canon City, Colorado is known for it's 6 Prisons; State and Federal, women's prison and juvenile. It is also home to the First Colorado Territorial Prison. Pictured here. Most of the people work for the prison system and it is the main employer of the town. This helps the local business community with high paying jobs. The small town has 7 new car dealerships and six used dealerships. Canon City is surrounded by several other smaller towns, which add quite a bit of people to the area.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion. We think we will make more money when you expand to a second, third, fourth, etc. unit, store or work truck. So you would think if you are franchisee of a large franchise system that the franchisor would want to help you into that additional outlet as soon as possible or, like some franchisors, much sooner. After all they will make more royalties and have an additional unit or push pin on their map of the country or state. The franchisor's goals are actually more complicated than that. Our goal is your success-profit-happiness. Running an additional unit can create tremendous amount of headaches, which a franchisee may or may not be ready for.
|home | site map|