|Small Business Information|
Finding the Right People for your Business
Where do you find the right people for a business relationship?
Finding the right people may not be as difficult as you may think. Quite often they are in your neighborhood and within your inner circle. There are three things that you can do in order to find the right fit for a business relationship. First, you will need to define the ideal customer. This ideal customer will have a number of criteria or traits that must exist before you will want to do business with them. You should list all the details and be sure to add the industry in which they will exist. Second, you will then need to list all those organizations in your geographic area that fit the profile you have just created. This process will be on going, as once you have identified local firms, you will want to expand the list to those beyond the local jurisdiction.
Third, you will need to place this list in order of preference and then start with number one. Do some further research and determine who it is that you need to meet. Spend some time discovering what events they attend, what community activities they are involved in, and also find a way to get yourself introduced as an expert in your field. This process will take a lot of energy but you do not have to make an exhaustive list at the onset, you can start with the five businesses where you see a fit and where you think you can get an introduction. Remember that your inner circle may have a tie to someone in that organization.
The important thing in getting to the right people is to educate yourself about their business so that you can tailor your services to fit their needs. If they have a fleet of cars and you discover a way to save them money on fuel, then you will have something they may wish to purchase. You do need to get that introduction first, as a cold call will only yield a 1 to 2% return on your time.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Finding the Right People for your Business
Where do you find the right people for a business relationship?
Predicting Business Retirement Satisfaction for Business Owners
Most business owners do not think of selling their companies as "retiring". Instead, these vital entrepreneurs see selling their business as a "transition." For most business owners this does not mean slowing down or endless days of rest and relaxation. Rather they see "retirement" as a new, active stage in their lives characterized by continued personal growth, personal reinvention and new beginnings in work and leisure.
Tell Me a Story: A Simple But Powerful Tool to Build Your Business
Everyone loves a good story. Whether it's the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.
How to Start a Carpet Cleaning Company
Opening a carpet cleaning business is a great way to earn money as your own boss. This is a relatively simple business to start, with low overhead, and little experience required. Start up costs can be minimal, if you shop around. Additionally, there is a steady market for quality work.
Dispute Resolution; Competing With Other Franchisees
If you are in a franchise and have a territory dispute with another franchisee you need to prevent a lawsuit use dispute resolution techniques to resolve the dispute. Competing with other franchisees is a subject that franchisors would prefer not to need to talk about. This is a real problem for some types of franchises. For instance mobile service businesses and home based franchises.
Big Successes Never Happen Overnight
Treat your business as a serious, full-time business and be serious about making it work. Put your plans on paper. Neglecting to develop and follow a consistent marketing plan can be devastating to the growth of your business. Big successes never happen overnight. Market and promote your business everyday. There are subscriptions available that can assist in your conquest to success.
Truck Wash Business Case Study
Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. I had always considered the mobile truck washing efforts to be very profitable and believed that fixed truck washes were a big waste of money. That was until one year when a new franchisee joined our team from Oklahoma City. I run a franchise company called the Car Wash Guys; www.carwashguys.com. Turns out the franchisee was formerly employed by Blue Beacon Truck Washes the largest chain of truck washes in the US. They do about $138,000,000 per year with 80 truck washes and the company is very closely held. Tim our franchisee was a truck manager for them and before buying into our franchise and started washing cars in OKC even though he knows truck washing best. He had a two-year non-compete with his old company, which we have honored in OKC. He has tons of experience and had indicated to me that the business is sound and we should really get into it. Later that year I sold a franchise to a person in WA State who owned car washes (5) and he made a deal with a truck stop on an Indian Reservation, he never started the plan, but the numbers we ran on the spreadsheet looked great and very profitable.
The Wrap on Ag Plastic
While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildings or edges of farm fields. Sometimes referred to as "marshmallows" or "long white tubes", etc. these objects are increasing in farmer popularity and represent a changing trend in harvesting of farm livestock feeds.
Politics, Environmental Rules, and Mobile Car Washes
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Why you say? Why would a National Car Wash Franchising Company care much? Well we have some friends of past days who were very much involved there. See some of these articles and find out how we were assisted in our early company years by Mr. Tom McClintock (Rep) of California who was running a very close third in the election with the fastest moving up numbers in the polls. We all wondered would it be The Terminator just like in the movies? Arnold Schwarznegger, who promises to terminate bureaucracy or will it be Mr. Tom McClintock? We did not believe that California will choose more of the same regime or elect Mr. Bustamonte. Tom McClintock's assistance to our company when we were the smallest of small businesses helped us from bureaucracy and un-ethical competition. To this day he continues his ideals and does not waiver on issues.
Setting Prices - Pricing Your Consulting Services
THE PSYCHOLOGY OF PRICING
How to Become Successful in the Field of Financial Consultants
Financial Consultants are one of the fastest growing industries today. More and more people are requiring the services of a finance consultant to get out of debt, and/or prepare for educational and retirement expenses. The knowledge these consultants have creates an income potential for everyone involved.
Joint Venture Your Way to Extraordinary Sales!
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!
Small Business Survival Tips
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed.
Write An Effective Job Proposal
I am simply amazed at the problems some of my colleagues are experiencing regarding writing job proposals for customers. So often I hear that there has been some sort of disagreement between client and service provider, something that can and should be avoided before a project is started. Here are four tips to help you write an effective job proposal letter.
You Dont Yet Know What You Dont Know
Someone new to business ownership recently told me, "Before I opened my business, I thought I was pretty well prepared. I knew how to produce and deliver our product. I worked through the numbers with my accountant and banker. I talked to many others in the same business. I was optimistic that my first year would go well."
Alliances: What works, what does not
Why Alliances Fail
Most Franchises Are Small Home Businesses
Many of our nations 400,000 franchisees run their businesses out of their homes and therefore their home addresses and phone numbers are listed in the Unifrom Franchsie Offering Circular's, attachments. Uniform Franchise Circulars, UFOC, are for franchise buyers and they explain the investment involved. It is required by law that they be given out to potential buyers in advance of any sale by 10 business days. How can a franchisor be assured that someone sending an email or filling out a form is a real entity? Most franchise sales people see email addresses all the time that do not match the names they are purporting on the forms. They are suspect.
The Greatest Challenges the Internet Consultant Faces!
While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet while it is one of the best ways to earn a living, there are challenges and pitfalls that are sometimes overwhelming and unexpected.
Are You Really the Boss in Your Own Business?
I recently met with a very successful magazine publisher who was telling me how a chain of retailers for his magazines wanted everything their own way, even at the expense of losing revenue for their stores and missing out on the opportunity to provide real customer service to the customer.
|home | site map|