|Affiliate Revenue Information|
How To Really Make Money With Datafeed Merchants
I am not going to describe what a product feed (or a datafeed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with datafeed sites.
The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.
Here is my advice from the affiliate manager's perspective.
Whenever you join (or think bout joining) a program, you need to look for two things:
Here is an example of an opportunity that was created by an outside factor.
Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.
Judging by the numerous posts on various SEO-related message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.
Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.
Imagine that you are one of our affiliates. Given the information I just told you, shouldn't you concentrate on Yahoo for that datafeed site that is being used to promote our products?
Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?
You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact product-name search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle - take it!
Most of our well-performing affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.
So on a practical side of things, here is what you should do.
For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.
And if you are thinking about joining a program and can't decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that - drop everything else you are doing and jump on that program.
As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with datafeed sites; you just have to look for them.
Now, let's talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.
I will give another specific example, but you should be able to apply this concept to many different programs.
Our site has one huge structural flaw: we only list products by product-oriented categories.
In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.
You can follow a path like:
widgets -> wooden widgets -> red wooden widgets
This setup works fine for some type of shoppers, but is a complete turn-off for others.
And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.
But if you structured your site to list widgets as:
then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.
A visitor who is looking for a gift for his 50-something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your datafeed-based site follows the same structure - you lose as sale as well.
Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.
But if you attracted that visitor to your site, presented him with ideas for older friends' birthday gifts and guided him to that specific widget's page - then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.
Such approach takes more work than simply cloning the merchant's site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchant's site - you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.
Copyright 2004 Konstantin Goudkov
About The Author
Konstantin Goudkov is an affiliate manager with www.GenericGifts.com. He specializes on visitor tracking, split-run testing, and discovering ways to increase conversion rates for different presentation / action scenarios.
Best Affiliate Products, Where to Find them and Choose the Best ones
The BIG QUESTION on everyone's mind is...
WHAT! Internet Etiquette / Net Etiquette?
Many people know how -- and do conduct themselves in the real world properly. However, many people are unaware that this same conduct needs to be applied online as well. Net etiquette is basically the rules you should follow while in Cyberspace. These seven rules are what I learned on my Cyber journey and what I try to follow while on the Internet ? let's see if you agree.
Theres a Tween In Your Future - Are You Ready?
Within 15 minutes of coming through the door from school, she has her neck crooked around the phone. A music CD tucked into the computer's drive drowns out all but the occasional giggles of that conversation. While her fingers fly over the keyboard, you risk a quick glance and count six open "chat" boxes. She's IMing (sending instant messages with) the friends she didn't get to talk to at school.
How I Started My Own Work At Home Internet Business With Very Little Investment!
Have you always wanted to work at home? Have your own business? Didn't think it was possible? No more commuting in traffic (plus gasoline prices right now are ridiculous). No more "business attire" (work in your jammies) and no more Corporate America breathing down your neck. I didn't think it was possible. I had always been a pessimist. Didn't think I could do it. Didn't have the knowledge or skills required.
How To Profit From 2 Tier Affiliate Programs And Build A Sub-Affiliate Army In The Next 24 Hours
Before I get into depth with this article I first want you to have a good understanding of what a '2 Tier' affiliate program is and there advantages. Then from there I'll go on to explain how you can start recruiting Sub-Affiliate's by simply locating the Super-Affiliate's within your Niche market.
Writing About How Easy Affiliate Marketing Is, Dont Make It So
It seems that the VERY popular fashion of article writing is not unlike real world clothing fashion in that; the same things keep coming around with seasonal regularity. In fact, more so with the fast paced development of the 'home business' or 'work at home' article topic conveyor.
Googles Changed The Rules Again So Now What?
Some tips for Affiliate Marketers
Things To Test On Your Website To Increase Sales
The Internet is powerful selling tool. Never before has been easier to start a business ,be able to reach out to literally millions of potential customers and make your business succeed. Yet time has taught us that there is much more to success that simply having a website or using these tools.
How To Boost Your Affiliate Sales With Free Articles
Free Articles continue to be one of the most effectiveways of quickly generating traffic and sales, withoutpaying for advertising.
Using Google AdWords For Affiliate Selling
While many people may have you believe otherwise, selling online is not an easy thing to do. Coming up with a great domain name, setting up your website, integrating the whole lot with a payment processor, getting inventory, handling shipping, the list goes on.
Internet Tip of the Week: Reality Check
Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need, and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you lose?
Five Things to Look For to Join Any Affiliate Program!
Here's a really simple way... to find out which affiliate program provides all the 5 packages to join an affiliate program.
Whats A Niche and Can I Find One Too?
When I came upon that little word -- Niche -- I wondered, "what is this thing called a Niche -- and most importantly, can I find my own niche too?
Five Ways To Maximize Affiliate Profits from Articles
What does it take to become a "BIG EARNER" with your affiliate marketing commissions? How can you start to make larger affiliate commission checks?
Content Really is King
It is every affiliate's wish to have unique site content absent of any re-write or editing restrictions, effectively content with an "open license." Many sources do exist for content that can't be changed, but there are very few sources which allow an affiliate to manipulate the article and make it unique and specific to their site(s). However, this trend could be changing in the near future.
Why a Newbie Online Marketer Should Start As an Affiliate
Navigating the intricate often tangled network of the worldwide web is an onerous task for the hardiest soul. Like a spiders web the www is a very complex and often a confusing maze. No wonder the terms web, spider, crawl etc. are commonly used terminology on the internet.
Super Affiliate Strategies To Boost Your Click Through Rates
If you are an affiliate I don't need to tell you that it's not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it's not your product or service.
Three Critical Affiliate Marketing Tips For Higher Commissions!
Affiliate marketing is quickly becoming a very specialized form of online business. It seems that people all over the Internet are clamoring for more affiliate tips. And there are a ton of products, services, ebooks, ultra-high priced DVD sets, and a plethora of other "things" geared for affiliate marketing.
Set Up Winning Web Page To Be Powerful Selling Tool - 5 Ways to Help Affiliate Problems
The Internet is powerful selling tool. Never before has been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed.
Are You Wasting Your Time In Pursuit Of Money?
There was a time when I had no idea how I could earn money on the net. I had just purchased my computer and got an internet connection. I knew nothing about internet beyond checking my mail and do search.
|home | site map|