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23 Ways To Use An Ad Tracker
The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.
#1. The Long Url Problem
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this
Do you think your reader will bother to do the necessary cut and paste to put it in a browser?
And that's probably one lost sale.
And even a one line affiliate link may exceed the permissible length for some ad posting requirements.
The solution: use a short tracking URL.
#2. Losing Your Affiliate Code
As an affiliate you may have your affiliate code embedded in a link something like this:
Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)
The solution: use a tracking URL - so that your affiliate code number is never seen.
#3. Make Your Ad Stand Out
You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.
Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.
#4. How Effective Are The Links
You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.
#5. Changing Links
If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.
#6. Affiliate Program Discontinued
Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
#7. Better Affiliate Stats
Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?
Compare a basic monthly figure say
- Jan: 39 hits
with a detailed analysis such as
- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits
where you can relate those dates to particular ad campaigns.
Tracking URLs will give you these improved figures.
#8. Checking Affiliate Stats
Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.
A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.
An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.
FOR EZINE PUBLISHERS
#9. Win Advertisers With Tracking Reports
If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.
Tell your advertisers about these benefits in your advertising guidelines
- They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance
- If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click
- They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers
#10. Use Tracking Report Results
The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach
Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.
#11. Measure Your Readership
You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?
Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.
For an ezine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.
AT YOUR WEB SITE
#12. The Problem Of Permanent URLs
Web sites are continually evolving and changing.
You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.
The solution ?
Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.
The external links, in your ebook for example, stay the same but they will redirect to your new page.
#13. What Are Your Visitors Doing ?
You have text links all over your site, links to your other pages and links to recommended sites.
Where are your visitors clicking ?
Where are they leaving your site, why, how can you stop them ?
Which graphic do they click on the most ?
Do they click on the text link more than the graphic link?
Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.
Use tracking URLs to replace actual links wherever you need to monitor click activity.
#14. Sell Website Advertising Space
You can offer tracking reports to your advertisers in the same way as for ezine publishers (above).
#15. Stop Piracy
If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.
If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL.
At the same time of course you can measure the popularity of the directory links.
USING PAY PER CLICK SEARCH ENGINES
#16. Better Click Activity Reporting
Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.
#17. Prevent Fraudulent Activity
You can compare your figures with the engine's and should query any large discrepancy.
If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).
#18. Check How Successful
If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in
- press releases
- shop notice boards
- and so on
#19. Use The Time Reports
The date and time when clicks are made will allow you to check the progress of your ads, for example
- has your newspaper ad been submitted yet ?
- has your billboard notice been removed ?
- how long does a magazine ad stay around ?
For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.
#20. Do Free Books Work ?
The main purpose of a free ebook is to get the reader back to your site. But how successful is it proving ?
Put tracking URLs in the book and you will find out.
#21. Maintain Control After Download
Once your ebook is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.
#22. Become An Ad Tracking Affiliate
Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).
Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.
You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.
For more details about the above tips and yet more ways to use an ad tracker see Harvey's free ebook Ad Tracking SuperTips
Publishers can reproduce this article and change the URL to point to their own rebranded version.
Affiliate Marketing at a Glance: Helpful Hints
Regarded as one of the choice Internet marketing systems offered to small businesses, affiliate marketing has caught the attention of accomplished entrepreneurs across the globe. With virtually no risk involved in the affiliate marketing game, payment is made only after results are provided. That is one of the several reasons that this form of trade has such a high level of popularity. And with a considerable number of programs currently available online, it is critical to make yours shine brightly above all other professional affiliate marketing systems.
Affiliate Marketing Secrets that You Can Use
Affiliate marketing is a very hot topic on the web right now. Not surprising when you consider the fact that a vast majority of successful online entrepreneurs make their money from affiliate schemes and programs. Since the early days when Amazon was being set up and founder, Jeff Bezos was establishing affiliates as key marketing tools for any online enterprise, affiliates and affiliate marketing has come of age.
Generate More Sales in ANY Affiliate Program ? Part One
It is my opinion that the best AFFILIATE PROGRAM ever?is still the AFFILIATE PROGRAM YOU own.
Why You Dont Succeed As An Affiliate ?
Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.
Is Earning Money With Affiliate Marketing A Myth?
Day 1 - What Are Affiliate Programs?
Super Affiliate Strategies To Boost Your Click Through Rates
If you are an affiliate I don't need to tell you that it's not easy, especially if your promoting a product or service that is a large program with a lot of affiliates. Every single affiliate in that program is in indirect competition with you, even though it's not your product or service.
Top 5 Tips For Frustrated Affiliate Program Marketers
Do you go through affiliate programs like most people go through pairs of socks? Many Internet marketers do. In fact, 97% of all Internet marketers never make a single cent advertising opportunities on the Internet. They jump from one opportunity to the next and never see results. If you want to break free from this cycle of failure-- if you want to earn a living off of your Internet ventures--continue reading. I will tell you exactly how you can earn money from any legitimate affiliate program.
A Few Words on Affiliate Team Building
It might have been Vince Lombardi or some other famous coach who said, "There is no I in team." ( I was too lazy to look up the source of the quote;) I think that this is as true in business as it is in sports. Especially in a business like ours, where we recruit many affiliates who are new to the internet, new to business, new to computers....... You get the idea. And yet due to the nature of what we do, we must rely heavily on these new folks, or our stay at home jobs will definitely fail.
Five Ways to Increase Your Affiliate Sales
Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques can be used to promote your affiliate website and/or link. Here are five things you can do to help with your promotional efforts resulting in increased affiliate sales.
Affiliate Programs and Picking the Best One!
Okay, so you have been looking at affiliate programs for a while now. Your inbox is filling up with all these advertisements and you just don't know how to pick the right program.
How To Build An Email List As An Affiliate
You have probably heard "the money is in the list" at least a thousand times. But it is true; the money is in the list.
Why Arent You Making a Ton of Cash as an Affiliate?
5 keys to you becoming a successful affiliate:
Make 100% Commission on Your Affiliate Sales!
If you've been involved in making money on the internet, you will no doubt have tried affiliate marketing at some point. For the uninitiated, affiliate marketing is the process of selling another person's product for a percentage of the product cost. This is a great way to get your internet marketing efforts up and running quickly and generate some instant profits, you can refer prospects to a sales page using Google Adwords within a few hours or by ezine advertising in a couple of days.
5 Ways to Start And Promote Your Affiliate Program
"What's the Buzz About?"
Top Three Internet Marketing Two-Tier Affiliate Programs
If you run an Internet marketing web site and sell your own products or services, you probably follow up with your current customers using autoresponders and upsell them with products and services from related affiliate programs?
The Best Affiliate Programs Increase Your Website?s Earnings Potential
Taking full advantage of your website's earning potential is as simple as making use of the best affiliate programs available on the Net. Business websites and personal websites can both use affiliate links to earn additional revenue and make the most of their webspace. You'll find that the best affiliate programs on the World Wide Web have some of the biggest names on the Net as potential partners and commission bonuses that you wouldn't believe.
What To Look For When Choosing Affiliate Programs
So you've decided you want to become an Internet Marketer, huh? Will you sell someone else's products or sell your own?
Choosing the Right Affiliate Program
Requesting information on an affiliate program is an open invitation to receive never ending submissions to your email account. It can be overwhelming to look at. You may feel as if you have been invaded. It can frighten a person into hitting the delete button very quickly. HOW DO YOU SORT THROUGH AND MAKE SENSE OF IT ALL? How do you know which programs really work? Following is a list of things to think about prior to choosing an affiliate program.
Never Get Burnt by a Cycler Program Again!
A cycler or doubler that offers nothing of real value is likely a scam and for the most part is illegal. Check out what you are buying, and look at the cylcling or doubling as a bonus or rebate. Cyclers and Doublers will never be the main-stay of an honest persons income, but what is wrong with purchasing valuable products and in the long run having the purchase price of those products given back to you two or more times?
Googles Secret Guidelines On Thin Affiliates
Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.
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