Applying KISS Principle in Writing
I have added a new word to my vocabulary. Logorrhea. We've all been touched by it. What is it? The Word Spy defines it, "excessive verbosity and long-windedness. Also know as verbal diarrhea."
Basically, you'll see plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.
It's best to keep it short 'n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.
I'm pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, "basically" in every other sentence. That word rang in my head that I said it while talking with her.
Basically, these qualifiers are the "um" of writing. Like "uh" and "um" in conversation, the sentence with the qualifier says the same thing without them. Let's take a look. Reread the second paragraph of this article without the word, "basically." Doesn't it sound better? It gets the same point across.
Forget the following words: "pretty," "rather," "totally," "really," "quite," "basically," "actually," and "very." OK, there
I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary use. It makes readers feel stupid. Remember people are scanning online content and they'll more likely absorb simple phrases. People are not stupid. They're overloaded with too much information. If it's complex, they'll skip it and move on. Besides, no one likes a show-off.
How often have you heard, "large-sized" or "biggie-sized" in advertising? That's fine for TV or radio advertising. For
When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, "I wrote articles using passive voice." The hardest part is to avoid it when you don't have a subject or don't know who is the performer.
In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb "to be" plus a past participle. Instead, use active voice where the subject performs the action of the verb.
The article was written by Meryl. [passive]
I vote for the second sentence. It's crisp.
In this day and age long phrases don't cut it anymore. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I'm infamous for starting each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.
Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: "today." Same meaning, isn't it?
There are many online examples on cutting wordiness and wordy phrases. Search for "eliminating wordiness" and you should find plenty of examples.
Time to edit this article and reduce wordiness. Of course, I'll leave the examples for your learning pleasure.
(c) 2004 Meryl K. Evans
Meryl K. Evans, Content Maven, is Editor-in-Chief of eNewsletter Journal and The Remediator Security Digest. She's a slave to a MarketingProfs weekly column and a Web design reference guide at InformIT. She is the author of the popular e-report, How to Start a Business Blog and Build Traffic. Visit her site at http://www.meryl.net/blog/ for free newsletters, articles, and tips.
Get Published: The Nuts and Bolts of Good English, and How to Impress a Publisher (1)
Not all writers write good grammar. That's a fact. It's no big deal. Well, mostly it's no big deal. As a freelance books editor, I've seen hundreds of books whose authors cannot produce decent grammar and punctuation. I do it for them. I'm paid to do that -- mostly by the hour.
How to Use Textpad to Write Articles Faster
It's a good idea to use TextPad because all opt-in ezine publishers want your articles without any formatting. Also, for any email exchange, you need to put your article in the body of the email, not an attachment. Most Online readers who don't know you will not open your email, and people who do know you want it this faster, easier way.
Getting To Know Your Characters
Interesting characters that readers care about are the most important 'ingredients' in your novel.
Kick-Start your Juices
Listen, consider this scenario.
Writing IS a Business
Why is it that so many people don't take writing-as-a-job seriously? I once heard it said that writing is one of the most under-rated cottage industries in the world. I believe it.
A Beginners Guide to Writing a Novel
No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as writing ABC. Writing is actually not a very complicated thing. It is just like drawing, painting, and even cooking. It is an art! Your imagination is all that it takes to get it started. What makes it hard is not writing itself but how people make it harder than it really is.
Looking For Good Copywriter Books?
If you are looking for copywriter books, you'll want to devote some time to reading. In fact, if you plan to look online for your copy writer resources, you might as well just devote your life to reading! There are so many books that are available for you to purchase. Sure, there are standard things that each book will probably include. And, like the vast amount of diets out there, copywriter books are just as versatile and, unfortunately, misleading.
Tips On Writing A Killer Sales Letter
Writing a sales letter doesn't have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
The Untold Secrets of Writing Best Selling Childrens Books
Ever wondered how the most successful children's book writers get their ideas? The answer may surprise you.
Writing and Self-examination
Good writing requires self-examination. Why is one writing? What part of the writer will be shared with readers? Will it be only information or will it include the essence of the writer? This, then determines what will be written: poetry, essays, articles, short stories, novels, or any other genre of writing.
Writing With Power: 5 Snappy Rules For Success
Almost everyone could profit from enhancing their writing skills. From writing more crisp meta-tags ? which search engine bots find quite sexy ? to turbo-charging your blog readership by writing with punch, a skilled pen can propel any online effort in the right direction. But who has the time, money or know-how to tackle this daunting task, right? On the contrary, I have just the free and powerful writing clinic for you. We have named it "Writing With Power." And did I mention it's free?
Dont Forget That Manual!
No user manual? Surely you jest!
Pairs/Groups Of Words Often Confused - Part 2 of 6
Do You Plot With Your Character In Mind?
Creative Writing Tips ?
Writing Dialogue That Make Your Characters Come Alive
Characters in a good novel really carry the story along more than any other concept in writing. A problem I too often see in my clients' writing is stale dialogue; the kind that sounds like every character is the same person.
How To Write Cover Letters That Work
Sometimes there is confusion about the exact meaning of the term "cover letter".
Why Manners Maketh the Freelance Writer
Lately I've been noticing an odd trend amongst the freelance writers who contact us every week: rudeness.
Top Seven Ways to Select a Book Topic That Sells
Authors need to write their book according to their target audiences' needs and wants. You can sell many more copies when you address these seven ways to select a topic that sells.
Boost Your Income With Trade Journals
Why would anyone want to write for trade journals? Aren't the topics are dry? Don't they require specialized knowledge? Not necessarily. You may want to consider trade journals to increase the potential market for your articles ? and for the money. Trade publications make up a significant portion of the hidden source of funds for professional writers. Breaking in can be surprisingly easy ? when you know the tricks.
How to Build A Success Freelance Career (Part 2)
Part 1 of this article discussed the experience you need to successfully build a freelance career. Here, I will outline other necessities.
|home | site map|