|Web Design Information|
Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.
Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store.
Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need. Otherwise they will simply move on to the next site.
Appealing design and speedy functionality are important but they don't ensure that your site is well structured (intuitive) or well written (clear).
The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their site first and then try and fit the writing around that structure. This flies in the face of commonsense. When you speak to someone, you structure your speech around your message, you don't decide on a structure then change the message to suit. So you need to plan what you want to say before you create the site. Maybe even write the whole thing first and then use the message to determine the structure.
When deciding what to write, think about what your customer wants to know rather than what you want to say. It's a subtle difference, but it is the key to engaging a potential customer.
Most customers will want to know the basics:
What do you do?
What benefit can you offer them?
Why should they choose your service or product?
What does it cost?
How can they contact you?
Where are you located?
Brevity & Clarity
Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelm the customer). As a rule of thumb you should expect to have about half the window free for text.
How you are going to fit all your information in such a confined space? This is where writing skills come in - choose your words very carefully.
Websites can be an extremely powerful piece of marketing collateral. You can reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are all doing the same thing - it's a level playing field but there are a lot of players.
It is important that your message is structured and well thought out, otherwise your site will be a mess and no-one will bother to read about your business. If your message is clear, your site will be simple and easy to use. It's all in the words.
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
How to Prepare Your Project Before You Order Website Design
Are you serious about get this website done fast and clear and want to make money with your website? Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right?
5 Powerful Ways To Get Zero Sales From Your Website
I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Maximising Web Site Viewability - Resolution
This is my second article on maximising web site viewability. Analysing screen resolution data.
Why Do Images Disappear from a Webpage?
In learning webpage design, I encountered many problems that took lots of practice to resolve. Although, I was building web pages using Microsoft Frontpage on my home computer, I used to face lots of issues after uploading the webpage to my website.
Looking for a Web Design Company? Use a Web Design Directory
Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business. A well thought out elegantly designed site would instill confidence in your visitors that you are a credible business to deal with. There is a saying in advertising, "It is better to not advertise than to advertise poorly". The same holds true for web design. There are so many Web Design companies now. How do you make an educated decision on which one to choose? Like every market that is saturated, you always see ads that read, "Hire us we are the best". Well how do you know that statement is true? Wouldn't it be great if you had a resource available to you that pre-screened Web Design Companies to narrow down your choices? To answer that question, yes there is, use a Web Design directory. Web Design directories are usually run by companies in the Web Design Industry. Using their knowledge to pre-screen the Web Design companies that submit their contact information to the directory insures that only quality Web Design Companies are listed. Most Web Design directories are categorized by region. Some use states, some use countries all in hopes of making your search that much easier. If you live in Alabama then you simply click the link that reads, "Alabama Web Design". Some Web Design directories will also allow you the customer to submit a quote request. Then they take your information and forward it to Web Design Companies that meet your criteria. This can be very helpful, as it eases the process of finding the perfect Web Design Company for your project. Along with a directory of different Web Design Companies, you may also find helpful articles to educate yourself, and help make the decision process a little easier. Look for articles that answer your questions, "What is PHP", or "How do colors affect your visitors' experience". Articles like these can give you a little incite as to what makes up a high quality website. Your business website is very important to help strengthen your image. It is often the first impression a potential customer will have about your company. Using a Web Design directory can ensure your visitors have a positive first impression that causes them to contact you to do business.
To Hire or Not to Hire a Website Designer
In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and website design is not such a complicated procedure as you might think.
Alternative to Web Site Templates and Design Software
Before I discovered the concept of Web site templates, I felt woefully inadequate to build my own site. It was the old "catch-22" where I didn't have the money to pay to have a site built, I needed a site to make the money to have a professional site, and without the knowledge of how to build a site, I had no hope of getting a site.
6 Reasons Why Using Flash is a BIG Mistake
Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. You can either have flash elements embedded in your website or you can have your entire website done in flash.
My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?
7 Reasons Why Using CSS is a Must
CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit. Consider the following 7 reasons why using CSS is a must and see if it convinces you to change your method of web design.
There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. So a standard distribution contains several useful modules that you can simple point, click and enable.
Is Your Web Site Turning Visitors Away?
One of the biggest problems with Web sites is that the very first page on the site is turning people away.
The Brutal Truth
Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn't figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words came up.
Transforming A Site From Good To Excellent
One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term for this is community - a place where people can come to communicate with others. The very best web sites have mastered this transformation, thus attracting return visitors again and again.
Give Your Web Wite Visitors What They Really Want - Information!
Surfing the internet is basically an information-fest! From intellectual discussions to the bizarre...people surf the internet for information more than products or services. Through sites that offer information -sales are generated indirectly which is perfect. By offering valuable information to your visitors, you start a marketing relationship just by creating value in your website.
The Next Marketing Tool: Deisgn
Design sells. It's something that all of us know, but few of us consciously acknowledge. There is an age old adage that warns people not to "judge books by their cover." In other words, we shouldn't judge people or products by their appearance. But this isn't true in America. We do judge books by their cover ? in fact we spend billions of dollars on products that have prettier "covers."
Images: How To Make Them To Load Fast On Your Web Pages?
1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs.
Creating a Compelling Headline for Your Private Practice Website
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).
Effective Web Design Usability Principles
Website Design Usability Tips
How to Find Inexpensive Web Design
Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.
|home | site map|