|Web Design Information|
Successful Websites Don?t Set Out To Sell
What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?
Your answer to this question may determine the success of your website. So think carefully?
How we define what a website is all depends on which side of the fence we're on. I suspect that most ? if not all ? vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed perspective. Adopt this position, and sooner or later you'll pay for it.
To really understand what a website is for, we need to think about who the Internet serves. It's tempting to think cynically and argue that it serves commercial interests, but that's getting the cart before the horse. The Internet serves buyers and information seekers. That's what most people use it for.
What your visitors are really looking for is a website that helps them. A website that helps them buy when they want to buy. Helps them understand when they want to understand. And ? most importantly - a website that helps them decide when they want to decide.
So if you really want to build trust, credibility, authority, and site loyalty, helping visitors is the way to go. Of course, that's not to say you have to do it for free. We're all in business to make money after all. In fact, the main aim of many of your visitors will be to buy something. But it's important that you focus on them, not on you. For example, your visitors don't want to know what you have to sell. They want to know what they can choose to buy. If your primary focus is sales, your visitors will pick up on it.
To generate revenue from our websites ? either directly or indirectly ? we need to build them to help our readers. Don't start by asking "How can I sell?" Instead, start by asking "How can I help?" (Even "How can I help them buy?" is a step in the right direction.)
We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided with Microsoft Office. (If you think of Microsoft's help as the slow-witted cousin, you're on the right track?)
I worked as a technical writer in the software industry for 9 years, writing and managing online help for software programs. And the key to successful online help is to always try to answer one simple question: What does the reader want to know? We knew they wanted help, but did they want reference information or how-to information? Did they want to know how to get started or how to get out of trouble?
Sure, when you're writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?
Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide?
- Who is your audience?
- What time of the day are they most likely to be searching?
- Are they searching from home or their workplace?
- Are they the business owner or do they have a boss looking over their shoulder?
- Are they relaxed or in a hurry?
- Are they spending their money or someone else's?
- Are they looking for something which will make their job easier?
- Or are they looking for something which will make their job possible?
- Are they trying to solve a problem or avoid a problem?
- Are they looking for a budget solution or a 'best of breed' solution?
- Are they looking for something with all the bells and whistles or something which focuses on one thing only?
- Are they looking to buy immediately (just as soon as they know they've found what they want)?
- Are they comfortable with internet purchases?
- Are they the final decision maker or do they need to convince someone else as well?
- How much do they know already about your subject material?
- How much do they want to know?
Whether you do some real research or just make some educated guesses, it's important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.
- How to get your customers to trust your website - http://www.divinewrite.com/trust.htm
- Web Copy ? How Much is Enough? - http://www.divinewrite.com/webcopyenough.htm
- Engage Your Customer ? Write About Benefits - http://www.divinewrite.com/benefits.htm
- Writing Benefit-Driven Web Copy - http://www.divinewrite.com/webbenefitwriting.htm
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
Flash Design Adds Website Versatility
You have probably viewed many Flash-based components while surfing the Internet. Most smooth animations on websites and in banner ads, short films, and presentations are built in Flash. Macromedia Flash is a powerful and adaptable software program. It enables Flash web designers to incorporate sound, movement, and interactivity that cannot be achieved with standard HTML websites.
Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Yet it is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors have the power to stimulate, excite, or even depress, specific color combinations can possibly work to your advantage or to your detriment.
Top Ten Website Design Secrets for Internet Marketing Success
When it comes to marketing your website, you should really work on the design of your site and optimize it so it makes you the maximum amount of money per visitor as possible. The design of your website is very important and plays a huge role in your website's success or failure. Consider the following tips when designing your website:
Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers
You may not believe it, but people still judge things by their appearances.
Why You Should Use CSS
It seems more and more webmasters are using CSS for the design and layout of their sites rather than depending on tables and HTML mark up. As well as being more efficient in terms of page size and reusing CSS templates many webmasters believe that it also contributes towards search engine friendliness.
Website Design Firm
Website design firms come in all shapes and sizes.
Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.
Converting Traffic into Sales
Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isnt making sales despite a high number of visitors.
What to Avoid to Make Your Website Design Effective
The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.
Creating the Perfect Website - A beginners Guide
Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.
Keep Your Navigation Consistent!
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
Hiring a Graphic Designer
You've come up with a great product. You've got the sales letter written for your website. Now you need the graphic design to complement your product and the text that describes it. Not being artistically inclined or adept at the technicalities of computer graphics, you decide you need some help.
Sell Yourself First...Your Key To More Sales
Selling on the internet is a challenge. There is no way to come "face to face" with your potential buyer. That visitor is unlikely to buy from you on the first visit. It's likely to take several visits and contacts before they throw down that cash or credit card.
Keep Them Coming Back - Update Your Site
If you are anything like me, your website is a reflection of yourself. It contains your thoughts and communications, exposed to the entire world at all times. Look at virtually any non-commercial web site and you will get a glimpse at the person behind the monitor.
Other Ways to Look at Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Microsoft's Internet Explorer (IE) has come under a lot of fire as of late for several reasons. Hackers find IE easy to exploit.
Top Ten Fonts for Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.
Color Scheme for Your Website?
Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it.
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favourite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system). To see one, go to www.bigwowwebhosting.com. Bookmark the site, open another browser window and then go to open the bookmark you have just made. The 'B' next to the words 'Big Wow Web Hosting- Home' is the favicon.
Technology vs. Usability
When JV Media Design was formed, the year was 1995 and the Internet was a very different place than it is today.
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
What dollar amount does your web site contribute to this $316 billion dollar trend?
|home | site map|