|Web Design Information|
Ten Steps to a Winning Home Page
There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:
1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.
2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.
3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.
4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.
5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.
6) Lead the way. Provide obvious ways for your visitors to move to the various sections of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.
7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.
8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.
9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Consider posting a special offer on your opening page.
10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other sections of your website.
Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.
6 Website Design Disasters and How to Avoid Them?.
Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn't want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn't an area where everyone succeeds. And sadly, some of the reasons for failure seem small, almost minute. Below are six website design disasters and simple steps that you can take to avoid them.
Why You Should Hire a Professional Website Designer
Your web site should always adhere to standards!
Be Inspired to Create Better Websites
Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho. Judging by how many books he has sold he is obviously a lot of people's favorite, and his website is exactly what you'd want to keep the fans happy.
Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you.
Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"
.htaccess to Mask Errors on Your Website
The .htaccess file is a control file located in your webservers directory. This file is a very powerful file that can control access to certain files, restrict access to files, forward people in the event of errors, and many more useful features for webmasters!
You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!
Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots examining your website), it gives info on special other links you want the search engine bots to associate with your website, and it gives any other such major info that you want the big search engines to explore and know all about from your website.
How to Convince Your Visitors to Return Often
One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. You don't win their trust right away. It may take 4-7 visits before they buy.
Website Design: 10 Smart Tips To Improve Your Ad Copy
Your website design may be affecting your sales in ways that you may not believe.
Other Ways to Look at Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Microsoft's Internet Explorer (IE) has come under a lot of fire as of late for several reasons. Hackers find IE easy to exploit.
How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable.
Design Matters in our Visual Culture
Increasing Conversions Through Action-Oriented Copywriting
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.
Free Website Design Tips
In this article I will give a few tips of where to find a low cost web design company and also about the best ways of producing a quality website.
14 Ways to Add Content to Your Web Site - Part 1
When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.
Building An Effective Furniture Sales Web Site
Web sites that feature products ? especially furniture or other large items ? require a careful balance of text and images to convey the value of each product.
Cheap Web Design In London
Due to the large number of people offering web design services in London, there is always a bargain to be found.
Five Common Web Design Mistakes
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
Bad Web Design: ActiveX
ActiveX uses an interesting method for enforcing security ... it doesn't. Well, that's not exactly true. What happens is when a web page requests an ActiveX control the browser determines if that control is already loaded onto your system. If it is the ActiveX control is executed. If not, the user is asked if it is okay to install the control. Additional information about where the control came from and it's security implications is also included.
Web-Safe Fonts for Your Site
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available.
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