|Traffic Building Information|
Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.
First and foremost, PageRank is part of the algorithm of Google's ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But PageRank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of PageRank as a "tool" to help make decisions, there's no need to live and die by the results. Link popularity itself is merely one way to improve your ranking.
Should You Link To Them?
Think about it. You see a quality website, you see good content. The site is a "Mom and Pop" website with little ranking. So what if the Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you are linking to it because it is good to link to for your visitors - end of story.
Reciprocal Linking Fears
There is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or PageRank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can't tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.
Linking Just To Link
If you are going to link, what purpose does it serve? The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself:
* Would you link to this site if link popularity in the search engines didn't matter?
* Would your visitor care about this link or find it helpful?
* Does the website have good content?
* Is this an opportunity for you to publicize your website by being listed there?
* Will this link cause you to spend a great deal of time worrying about it?
* Is the link "just a link" or do you want a link from any site whose visitors care about what you have to say
Places To Seek Out Links That Make Sense
It makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides the major directories, what else is out there? You'd be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for your company. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.
Think Like A Search Visitor
You've heard about good navigation, website usability and other ways to keep your site visitors interested in your site. Who are the search engines catering to? Webmasters? Search Engine Marketers? Google is a prime example - they want to create the best experience for their search engine users. It all ties in together - good content, good navigation, good usability, validated code, and relevant search engine results - because it makes sense. If Google as the leader in search engines is concerned about the visitor, don't you think the other search engines follow suit?
Hard Work Instead Of Worrying
Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they will want to stay. The world wide web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing.
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Marketing Made Easy
Is website traffic convertible to cash? The answer is yes. But that is not the right question every webmaster might want to dwell into, the right question is "How can my site get targeted traffic without me spending too much?"
Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness.
Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing budget. Not that they are all short of funds but it takes time for them to be convinced about spending money. It is their desire and determination to cash in on the vast potential the Internet offers that has thrust them into this field of activity.
Effective & In-effective Ways To Add Banners:
Do you have your own site? Do you have any banners on your site?
A 4-Step System for Uncovering Hot Niche Markets
Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your "to-do" list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
Use Free Articles To Create High Quality Backlinks Part II
The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article.
Website Traffic: 10 Blazing Secrets To Increase Your Sales
The more traffics you get at your website, the more your chances of making a sale increases.
Maximizing The True Value Of Your Traffic
You may be shocked to hear this.
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3
Just to recap - Parts 1 and 2 of this topic outlined some of the so-called "secrets" of website traffic being offered on-line and what you might expect for your money. If you missed either of these parts you will still be able to view them by clicking on the links appearing in the resource box at the end of this, Part 3.
Help ? I Need Traffic To My Website
It's no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Poor traffic leads to disappointment and zero dollars in your pocket. This article outlines some simple techniques I use to drive traffic to my websites.
My Top 12 Web Site Marketing Strategies - Part 2
Ten Ways To Effectively Increase Your Site?s Prominence On The Web
It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Take for example the following. Whereas blind dating is a most dubious manner of meeting people in real life, it is the norm in cyberspace. Whereas multi-level marketing carries with it a stigma of disaster in the actual world, it is a venture very much sought on the web. And whereas traffic tends to irritate us in our daily existence, online denizens would kill to increase the same for their websites.
My Kind Of Targeted Traffic, Cheap
There are two types of tools I sometime use to bring multitudes of people to my Web site--with little or no risk to my pocketbook: pay-per-click (PPC) search engines and affiliate programs.
20 Easy Ways To Get People To Link To Your Web Site
First off all let's define what is a link exchange? A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service.
My Top 12 Web Site Marketing Strategies - Part 1
If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.
Costly Link Exchange Mistakes and How to Avoid Them
When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes:
How To Generate Targeted Traffic...and Cash In On It.
We all know that generating traffic to your site is creating a flow of visitors, but what is targeted traffic? Targeted traffic simply refers to visitors who are actually interested in the topic of your product or service. Targeted traffic will greatly out produce non-targeted traffic in terms of open rate, click through rate, and sales conversions rates.
Top Ten Ways to Promote Your Website When the Traffic Dries Up
Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort. Consider the following 10 suggestions to re-gain your customers and boost your traffic.
Using Traffic Exchange Programs Part 3
(Continued from Using Traffic Exchange Programs Part 2)
What is all the Buzz about LinkedIn and Does It Work?
Have you received invitations to join an online networking website? These new websites have created quite a buzz as the next big thing. People brag about having thousands of 'links' on LinkedIn.com. But this article attempts to explain what value, if any, derives from these networks. Basically, people are driven by the system to forge networks with complete strangers. One of the founders of LinkedIN, Konstantin, posted a message on another forum that was filled with idealistic platitudes that do not match the reality of LinkedIn. Here is my response to him.
How To Get Web Site Traffic
Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money.
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