|Top Quick Tips|
Top 10 Ways Websites Makes Me Suffer
I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you. There are some excellent websites out there to be sure, but there are also a lot of dreadful ones too. The latter are the bane of so many people's existence, especially those who use the Web regularly.
The Net continues to grow in popularity and importance for consumers and businesses alike. Therefore, the quality of sites needs to keep pace. Creating and maintaining high-quality websites is more important now than ever. Higher quality equals more revenue.
The following lists the top ten ways that a website misses the boat and contributes to hair loss and nervous breakdowns. Notice the common thread that runs throughout each of these. Namely, a bad website neglects to consider the site visitor's experience in some fundamental ways.
Seven year-olds like watching animated cartoons on Saturday morning, business people, professionals and most other adults don't. Sites that include showy Flash animations as an 'Intro', animated gifs on every page, or flying words are really annoying. They take away from the content and distract the visitor from achieving their goals. Unless your site is an entertainment site, try to avoid maddening motion. However, if your product or service can be better demonstrated using Flash, Quick Time, or other multimedia, which is common, offer your visitors the chance to click a link to view it. But don't force them.
2. Too much scrolling
Once I scroll down a full screen's worth, my eyes start to blur, I feel slightly lost, my head spins and my interest wanes. Computer monitors really aren't the best medium for reading. The Net and many sites are so big that it's important to always provide a clear frame of reference for your visitors at all times while they're on your site. If a page requires two full screens of scrolling or more, simply split it up into multiple pages.
3. Long, text-heavy and blocky paragraphs of unbroken text
I really have to be into a topic or desperately need to glean the information to trudge through big chunks of unbroken text online. If I'm just shopping around for a product or service, you've lost me if I have to endure this kind of torture. Again, it is harder to read text on the Web than in other mediums such as books. Additionally, Web users are notoriously impatient, so make your content easy to read and non-intimidating. Use titles, sub-titles, small paragraphs, bullets and numbering.
4. No obvious ways to contact the company
If all you supply is an email on your website, your legitimacy may be questioned. Why can't you answer the phone? Why hide behind an anonymous and cold email address? Make it easy for your existing and potential customers to talk with you.
5. Unchanging or out-date content
If I start reading content on a site and soon discover that the content was written three years ago, I split. Since there's so much information out there, my reasoning is there's got to be comparable information online that's more current. If you keep your content fresh your site will attract repeat visitors. And repeat visitors are more likely to turn into customers.
6. Long page downloads
It's amazing that this is still a problem. When I click on to a site and have to sit there waiting for it to appear in my browser, I start sweating, picking my teeth, tapping my toes, rolling my eyes and soon want to throw my computer through my office window. I'm obviously a little impatient, but again, I know there are other sites out there with the same information that will download more quickly, so why wait? I'm gone.
7. "Me, me, me!" instead of "You, you, you"
Generally speaking, no one cares about you, your company or your thoughts. What they do care about is what you can do for them. So sites that show pictures of the company building or tout their deep philosophy on the way business should be conducted really don't bode well for keeping the interest of site visitors. On the other hand, sites that speak directly to potential customers about how they can solve their problems, make their lives easier, safer, richer or more comfortable have a much better chance of keeping the eyeballs glued.
8. Non-explanatory buttons or links
Here are some examples of buttons that leave me dazed and confused: A wedding site with a button called 'Blanks', a boating site with a button named 'The Lighthouse', a book site with a button called 'The Inside Story', or a Web design site with a button called 'Tea Time'. They sound like Jeopardy categories. Imagine trying to find your way on a highway where its various signs read 'Over Here', 'Moon Beams', and 'Lollypops'. Good luck navigating your way through. It's the same with navigating websites. Button and link names need to tell the visitor where the link leads to. Make it as easy as possible for a visitor to know where they're going before they click. However, there are times when naming a link an ambiguous name may pique the curiosity of a user and get them to click on it. But as a general rule, keep your links and buttons as descriptive as possible.
9. Inconsistent navigation
Imagine sitting down at a restaurant and the waiter comes over to you and hands you five different menus, one for the appetizers, one for the soups and salads, one for the entrees, one for the desserts, and one for the drinks. Annoying. Now imagine if each menu had a different format, layout and method for listing the items. Brutal. I really don't want to work that hard at picking out my dinner, I'm hungry and I just want a meal. Don't make your visitors work hard either by expecting them to re-learn your navigation system each time they enter another section of your site. They too are hungry; for useful information and they're even more impatient.
10. Inconsistent look & feel
When the look & feel completely changes from one page to another in a website, I think I am visiting another site, another company, a partner or subsidiary. I get very confused. This screams poor planning and often results from tacking on new sections later after the original site was built. This can lead to design-drift. It may be tempting to stray from the original design; you may have a better design now. But wait till you do a complete next-generation re-design of the entire site before introducing a new look & feel. If not, lots of visitors will be scratching their heads with one hand and possibly clicking away with the other.
Finally, any site that employs a number of these notorious features is particularly painful to experience. When I click to a website that has five different fonts and colors, scrolls down to the core of the Earth, incorporates zinging words and big fat blocks of text, lists no phone number and has content written and dated in 1996, I scream and know deep down inside that pulling my fingernails out wouldn't be as torturous as having to remain there a minute longer.
* Email distribution of this article MUST be opt-in email only.
* You must forward a copy of the ezine or newsletter that
contains the article inside to the author at: mailto:email@example.com
* If you post this article on a website, you must set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. Please send us the URL.
Are You a Project Manager Or a Project Mangler?
Which one are you? An effective IT project manager, able to deliver software on time, according to specs, and within budget, or someone referred to by your peers as a project mangler? Find out with these Top 10 Signs You're a Project Mangler.
10 Things To Do Before You Start Your Business
If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. But where do you start? It is a good idea to get some of the groundwork done before you start, possibly this will often mean things that you hadn't thought about, things that most people do as a reaction to circumstances rather than as a planned activity. However, in practice you will almost certainly find that it is easier to set things up right at the beginning, so that systems grow with the business, rather than find yourself "firefighting" later on.
10 Nifty Tips for Better Business Cards
Not having a business card is as bad as using an eMail address that ends in AOL.com It's just not professional.
10 Tips to Successfully Use Business Networking as a Marketing Strategy
Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.
Business Attire: 10 Tips to Perfect Your Look
Being appropriately dressed is essential in making good impressions in the business and corporate worlds. A polished image is important in business survival and can be an important factor in career advancement. Periodically, it is a good idea to take a look at your business attire and the image you are presenting. Is it the image you want to project?
7 Tips on How To Prepare for Business Events
Are you scratching your head after business events wondering why you aren't finding prospects? Whether it's your first or 100th event, here are some tips on how to prepare for your next event that can make the difference between scratching and smiling. These tips will help you save time, money, create memorable impressions, and increase connections.
Top 7 Business Tips For Small Business Starters For Online Business
1.) Brainstorming for an idea - You must select what interests you in any field and put together 5 to 7 possible ideas that seem viable as a source of income.
Bookkeeping Techniques For Morons
Please don't think I am calling you a "moron" to hurt your feelings in any way. I was a moron when I first started setting up my files. You have to force yourself to do it NOW -- right at the beginning! Many of a business has collapsed simply because they lacked organization in their basic accounting business practices. Don't be one of them!
Top 10 Tips on How To Write About Yourself
Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service ? much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.
How to Hold An Extremely Successful Event - 10 Tips
Every event you hold can be extremely successful. Apply these 10 tips to guarantee a memorable event for everyone who attends.
The Top Ten Reasons to Hire a Coach
1. You have a big goal and you want someone to support you. A coach has no other agenda except to help you succeed. He/she can help you to brainstorm ideas, act as a sounding board, help you overcome your fears, and hold you accountable for moving forward on your plans.
10 Reasons to Use Online Banking
With today's technology and people's need for more information it is no wonder that online banking is growing as one of the most popular uses of the internet. Here we have listed the 10 biggest benefits to start using online banking.
Seven Questions to Improve Your Business, Your Relationships, and Your Life
Seven Questions to Improve Your Business, Your Relationships, and Your Life
The Warning signs of Online Fraud and How To Avoid It
The number may seem grim for Web-based commerce. In 2004 in the Unites States alone, computer users logged in more than 207,000 Internet fraud reports to the U.S. Internet Crime Complaint Center. If you look hard at this number, you may be astounded, and a good bit frightened, by the implication. You may ask, "Is it really safe to buy and sell at an online site?"
Sales Marketing: 10 Tips On How To Promote Yourself And Generate Sales
A lot of people are insecure about buying something or doing business with strangers.
Ten Ways to Manage a Rapidly Growing Business
While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to find new customers/clients. Here is a list of 10 ways to deal with a rapid influx of new customers. The goal is a steady flow of just the right customers/clients.
Top Ten Listening Skills for Speakers
Good Speakers need good listening skills to become Great Communicators
10 High-Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your f.ree product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
Top Ten Things to Do to Make your Signature File Sell
Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
Top 10 Steps to Build Your Professional Practice Now!
1. Examine everything in your office from the view of a new client! If necessary, spruce it up. Does it need new plants, better music or an aquarium? Make it as warm, comfortable and inviting as possible.
|home | site map|