|Strategic Planning Information|
Writing Your Business Plan is Actually Storytelling
Storytelling and writing a business plan actually go hand in hand. The same ingredients used in telling a story are also used in writing a business plan. Let's use the Executive Summary as an example.
The usual advice give to write this part of a business plan is something along these lines:
? This is the most important part of your plan because it is where potential investors will focus their attention most on.
? Write this executive summary once your plan is at its very final draft stage.
? Highlights and key issues.
? Avoid detail.
? Address the needs and interest of the reader.
? Use bullet points.
? Keep the length of this Executive Summary to no more than three pages.
If this is the most important part of your entire business plan, then it is even more important for you to get it right from the start. But really, how do you this? How much information do you give in this Executive Summary? How much do you leave out? What do you concentrate on? Is it the description of the product itself? But if you concentrate on the product, then how do you keep it to only three pages when there is so much more to say about the history of the company, the people who run it and the financial status of the company? What about the dreams and aspirations of the company? How really can it all be said in just three pages?
Well, most successful business plans use the same formula that storytellers use to write their Executive Summary.
Let's use a very simple example to illustrate the point. Assume that the business plan you are writing is for the launch of a new face cream called Madame Belle, by a company known as Acme Creams Inc.. Your Executive Summary could read like this:
1. To revive our ailing company and generate some revenue, we are proud to introduce our new product, Madame Belle.
2. Madame Belle is a new age-defying face. The ingredients of this product are derived mainly from the aloe vera plant. Using our secret formula, we have extracted the glue-like substance from the plant and combined it with some other materials to produce Madame Belle.
3. The research and development team for the product is headed by Professor Bloggs. The marketing and sales of this product will be carried out by a team headed by Mr. John Stone, our Director of Sales and Marketing. The entire project has been funded by our company, Acme Creams Inc.
4. The distribution of the product will, in the first two years of production, be focused mainly in the U.S. market. Thereafter, the plan is to expand production and sales to Europe.
5. The date for the launch of this product has been fixed for January 27th 2005 and Ms Gloria Vanderbilt has agreed to be our guest of honour.
Where are the ingredients of a story in this?
Well, in sentence 1, the ingredient of 'Why' was used. The product was created to generate revenue.
In sentence 2, the ingredient 'What' was used to describe the product.
In sentence 3, the ingredient of 'Who' was used to provide information about who was involved in the project.
In sentence 4, it is the ingredient 'Where' that is used to show the geographical location of where this product will be sold.
Then in sentence 5, it is the ingredients of 'When' and 'How' this product is going to be launched that are described.
Now, let me state here that the ingredients listed above are not the only ingredients in telling a story but they are the core ones. Also, the description above is but a sample; so, in writing a proper Executive Summary, one would need to expand on each ingredient. Nevertheless, when writing each part of the business plan from the Executive Summary to the financial plan to the marketing plan, the same ingredients can be used to describe each and every aspect of this.
Aneeta Sundararaj, a storyteller, is the creator of the bestselling program "How To Tell A Great Story". Aneeta's technique and famed "R.P.I. Principle"© has been used by many people and offers simple, cutting-edge strategies applicable universally. She is also the author of two 'traditional' books The Banana Leaf Men and Mad Heaven: the biography of Tan Sri Dato' Seri Dr. M. Mahadevan. Visit http://www.howtotellagreatstory.com to learn more.
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer's Suggested Price. Today, I would like you to consider a different definition for these commonly used letters ?Marketing, Sales and Profitability.
Planning for Success
Business planning is widely acknowledged as one of the keys to business success. Yet there is still a great reluctance by small business owners in this area. This is despite the fact that it can be shown that fewer business fail if they have prepared a business plan.
Why You Need a Business Planning System NOT a Business Plan
When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multitude government programs to help you write a business plan. There are virtually no resources to help you set up what today's business environment really demands ? a continuous, ongoing planning system.
3 Undercover Ways to Make Big Profits from Your Competition
You have heard that there is extra money on the table marketing products related to yours. You have also heard that your direct competitors product is off the table. How unfortunate. Wouldn't it be nice to be able to profit from the hard work, expertise and quality of your competitions product?
ACTION PLANNING: Action Planning is a process to develop strategies for changes in the organization based on an analysis of the problems which precipitate the need for change. It is a collaborative method of planning which involves the people working in the organization and permits the people who will be influenced by the decisions and change to have influence on the product or outcome. Action Planning assumes that people will support that which they help to plan and create. Unless those involved are committed to that which they are changing, the plan does not have much hope for success. Recent studies indicate that employees who are a part of the planning and problem solving/decision making process will take on additional organizational responsibilities to implement the plans.
Insurance Requirements in Franchised Companies
Franchised companies often require what some believe to be excessive insurance requirements. This is because so often if a franchise is sued for any reason that the Lawyers go after the big money of the franchisors and name them in the lawsuit. It is amazing that a lawyer can write garbage in a lawsuit and file it in court and if you do not hire another lawyer to fight them, you could lose your entire life's work and company. But our legal system as most entrepreneurs agree is a complete joke and more closely represents the extortion tactics of the mob than any legitimate sense of fairness or truth. This is why franchisors must require huge limits of liability insurance and additional insured certificates as part of the franchise agreement.
Is Plan B Ready?
Business owners and entrepreneurs are, by nature, risk takers and adventurers. If we didn't have that "optimism gene" floating around, not much of any progress would ever get done. But every so often the adventurous get in trouble.
Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits
A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.
How Good Is a Business Plan To Your Business?
You know you need a business plan. You probably realize that it is one of the best ways to get your business up and running. No matter what your business is, a business plan can help to focus its direction while providing the information you need to get moving. The most important thing a business plan will do is to provide your financial backers with a reason to give you their approval. It will show them how you plan to work your business.
Planning For The Slow Season Of Your Business To Increase Sales
Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. Some sell more during the summer and others less. The key is being aware of your seasons and alternatives available to solve the challenge and change the results.
Six Key Areas For Evaluating A Strategic Alliance
Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created.
Memo: Sustaining Growth in Your Business
What gets measured gets done.
How To Get More Business During The Winter Months
Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don't they all?)
Corporate Venturing For Emerging Growth Companies
The boom of the dot-com era in 1999 brought the emergence of corporate venture capital as a major source of funding to the private equity markets. Corporate venture investments peaked in the third quarter of 2000 with 608 deals totaling a combined $4.9 billion. A few of the top corporate venture capital investors of 2000 included Nokia Corporate ($500 million), Oracle Corporation ($400 million), Intel Corporation ($300 million), Sun Microsystems, Inc. ($300 million) and Daimler Chrysler ($100 million).
Are You Aware of Planning in Business?
Human beings are rational agents. Rationality endorses one to take up planning in every sphere of life from shifting to a new house to marriage, as well as business. A business plan is the first and most significant premise to reach and run a successful business. It is not just that capital that makes a business successful but it is also planning done in a prudent manner that plays a crucial role.
Microsoft Great Plains in Aerospace & Defense industries ? implementation & customization highlights
Microsoft Great Plains fits horizontal markets clientele and in case of Aerospace and Defense industry we'll talk about contractors ? parts and subsystems for government contracts. We do not necessarily talk about large corporation, however models described could be implemented for large publicly traded company. As a rule ? market is represented by established companies with long history, including long history of its ERP and Computer Business System. It is difficult to stake on the computer operating systems future, however you may try to give high level of trust to the ERP coming from Microsoft Business Solutions, especially considering the fact of acquisition of such market leaders as Great Plains Software and Navision Software.
The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service?
How to Start A Business Plan
A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.
Will and Vision
Remember Chux? The disposable diaper that took the market by storm in 1932?
Questions to Ask Yourself When Starting a New Home Business
I love the excitement of starting up a new home based business. I enjoy trying out new ideas and approaches with the new venture. I dream the big dreams and hope to obtain some of them (if not all of them). I am sure you have those same feelings as well. Organization is imperative when starting any business. Some say that a well funded business has the best chance to sustain losses until it's profitable. However, if you are on a shoe string budget like me, money management is the key.
|home | site map|