|Strategic Planning Information|
Defining Go for It Business Goals
Many business start-up kits or consultants will tell you one of the first steps to starting a business is to define your business goals. Your goals may differ from the goals of another individual, for example; some people want freedom to do what they want to do, whenever they want, and without having to report to someone else. For others, the goal might be financial security. For another, flexibility or creativity might be their goal.
Regardless, setting goals is an important part of choosing a business that is right for you. Logically, if your business does not meet your personal goals, you probably will not be happy or get any sort of satisfaction from trying to make your business a success. Sooner or later you would stop putting forth effort needed to make the business concept successful. Here are a few qualities to keep in mind when you are setting your goals and searching for the business that is right for you.
1. Be specific. You have a much better chance of achieving a goal if it is specific. For example, "getting rich" is not a specific goal. "Earn $8,000 per month" is a specific goal.
2. Be optimistic. Keep your goals positive and optimistic. This will help to fire up your energy and enthusiasm to work towards and maintain the goal. For example, "pay the bills" is not an inspiring goal. However, "be debt-free within 18 months" is much more positive and achievable.
3. Be realistic. Look at your current income and where you want to be. If you have never earned $100,000 a month or year, then that may not be a realistic goal for you to set as you start your business. Begin with small steps and then, perhaps, increase your monthly income goal by 25 percent. Once your first goal is met, set a new goal until you gradually reach your larger, long-term goal.
4. Think short- and long-term. Whether you are looking at income, or in terms of growth, marketing or product development, you should have both short- and long-term goals. Short-term goals are those that may be attainable in a period of weeks to a year. Long-term goals can be those that you want to reach in three, five, ten, or even twenty years. Long-term goals should be substantially greater than short-term goals, but still realistic.
Writing your goals down will serve you well and be a constant reminder for you as you focus on your new business. Periodically review your goals and make adjustments where necessary so that you are always working towards something that is attainable. If you discover that a goal is too broad, or too difficult to reach, try breaking it down into smaller pieces.
These qualities are very simple concepts that you can apply. By defining specific, optimistic and realistic goals for both the short- and long-term focus you will be able to be energized and to develop a "go for it" attitude that will help you to achieve the goals in a timeframe that is best suited to your needs and business.
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Copyright 2005, Michele Webb. All Rights Reserved.
The author owns her own website and is a member of a number of organizations for women Netpreneurs and business owners and lives in Las Vegas, Nevada USA with her two dogs. You can contact Michele at email@example.com or visit her website at: http://www.ebooksnstuff.com
Call in the SWOT Team: Produce More Opportunities to Expand Your Business
Have you ever done a SWOT analysis? No, it's not some dangerous military maneuver. It's actually a fun and incredibly helpful business development exercise that will give your company focused direction and great marketing ideas -- whether your business is brand new or has been around for years. This SWOT exercise will show you where your business is flourishing and where it needs to grow to gain clients and produce more sales. I recommend getting someone else (such as a friend, family member, or trusted business advisor) to brainstorm with you. You'll be determining your strengths and weaknesses, which are *internal* influences on your company. These factors are under your control. Opportunities and threats are *external* influences, things you cannot control, but you can respond to. After you read a short description of each of the four categories, take time to list as many of yours as possible.
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer's Suggested Price. Today, I would like you to consider a different definition for these commonly used letters ?Marketing, Sales and Profitability.
25 Ways To Find Companies To Buy
When you start your program to purchase your "ideal" company, you quickly realize that your ultimate success will depend on two primary skill sets: 1) Your ability to FIND viable companies that are for sale, and 2) Your ability to effectively qualify the potential acquisition investment once found.
Under Construction During the Storm ? A Hurricane Guide for Businesses that are Under Construction
As a business owner, you've likely created a hurricane plan for your business and your family, but did you overlook your construction project? Don't worry, you're not alone. Most people don't even think about preparing their construction site because it's not written into their "construction timeline." But when a hurricane threatens, general contractors usually get panicked phone calls asking about potential damage, delays and cost.
Own Your Niche by Building a Niche Community
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.
Be Like Bill - Think!
Twice a year, Bill Gates goes to a remote island hide-a-way for a week at a time. No, he's not going for a fishing vacation; instead of rods, reels, and lures he takes market analyses, position reports, engineering reports, and opportunity papers. In solitude he reads and thinks and reads some more, writing notes in the margins then composing questions, thoughts, and his own positions that will impact the future of Microsoft and the entire technology industry for years to come.
Building a Better Brick-and-Mortar with the Billion-Dollar Web
More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That's billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, today's $117 billion is proof-positive that the Web is the full-fledged money-making machine. It seems to be a big enough pie that any merchant with a Web site can cut out his heaping slice.
Take A Systems View To Ensure Your Business Stays Healthy
How are you feeling today? Good, not so good, great? Let me ask the same question in a different way: How is your gastro-intestinal system functioning today? What about your lymphatic system? How's the old circulatory system flowing along? Are all your bodily systems aligned, in sync, and cranking at peak performance?
Completing the Annual Planning Process
Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, much like a builder or designer does.
Balanced Scorecard Strategy Map
With the help of balanced scorecard strategy map, it is very easy to design the organization goals and build business strategies. Balance scorecard and strategy map are interrelated with each other. Strategies map is the foundation to design business strategies or perspective. Using strategy map, you can design the strategies and using balanced scorecards you can build business models.
Hunters and Gatherers - Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population.
Business Plan Descriptions of Computer System
Entrepreneurs often give little if any consideration to their computer system needs in their original business plans. It is a necessity to have mention of your computer system as bankers and/or investors will want to know how you will keep track of your future endeavor. You need to carefully spell out your needs and their costs to insure you are asking for the right amount of money for your new project and to insure that you know what you need in advance. All too often entrepreneurs are not completely sure of what is needed and then when they see what is available they want it, this adds costs. Then comes the customization and feature creep as high paid programmers design the modifications.
The Impact of Price Popularity on Profits
The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service?
Is Your Company Growing Fast Enough for You?
Are you frustrated by the lack of growth in your firm, or the effort required to squeeze any up-tick in performance? Are inadequate policies and procedures a root cause? To find out, take this simple self assessment to see if this may be inhibiting real growth at your company.
Three Steps to Give Your Strategic Plan Traction
We all agree Strategic Planning is a critical part of a company's success. All too often, however, strategic plans stall before they ever make it to execution - or they gradually lose momentum. The organization is then left in a vulnerable and uncomfortable position of continuing to go about its business with good intentions but no focused direction or aligned action. Move intention into action using this three step remedy.
The 7 Critical Steps to Formulating Your Annual Strategic Business Plan
Businesses tend to avoid doing their annual business plan thinking that it is an arduous task that does not accomplish much. Formulating your annual plan is, however, critical to your business success and if done correctly should be quick, easy and generate bottom line results.
Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy
American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses. This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.
Breaking the Growth Barriers in the Information Technology and Software Sector
There's nothing automatic about corporate growth, particularly in the information technology industry; build it and they will come is a myth. In the real world there is either a structured, process-driven growth cycle, or stagnation-and stagnation is automatic. Inherent to growth cycles are barriers, real-world business challenges that put some software companies out of business and spur others on to break through those barriers to higher levels of success. Overcoming those barriers is the very definition of growth; when you break through a barrier, you've achieved growth.
Strategy Without Tactics is Futile
From time to time there seems to be a flurry of studies and surveys on effective communication in the workplace. As a communication specialist, I'm always eager to read these studies, but am often disappointed with what I see. That's because they all seem to be about communication strategy.
The Importance of Value Mix
( * - the word 'product' can be substituted to mean 'service' too; and vice versa )
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