|Strategic Planning Information|
Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.
With elite positioning, you are not any old accountant, cabinetmaker, software maker or fitness trainer. You deliver superiority or exclusivity and therefore charge (and get!) more. Here are five ways to add an aura of extraordinariness to your business.
1. Specialization. If as an accountant, you only work with family businesses, clients perceive you as more familiar with and more skillful in dealing with their unique issues and circumstances. Whether or not you really have that much more expertise is not the crucial factor. The clients' knowledge that you specialize makes them comfortable paying more for your services.
2. Selectivity. Suppose that as a cabinetmaker, you didn't take any job that came along, but only those that offered interesting aesthetic or technical challenges for you. In that case, clients feel grateful that you have taken on their project and understand that if you are turning away projects, you of course charge more than your competitor who serves one and all.
3. Better results. Do you have any very, very impressive testimonials, awards or performance figures that prove you get superior outcomes from the work that you do? If so, highlight those credentials and raise your prices. Clients understand that the software that never, ever crashes computers costs more than the buggy kind.
4. Fame. When you're the fitness trainer who's just appeared on Oprah - or actually who ever appeared on Oprah! - you have a license to charge premium fees. As with most other kinds of elite positioning, your skills aren't necessarily greater, but your visibility places you at a higher level than colleagues who aren't trailing clouds of media dust.
5. Self-confidence. Perhaps you don't specialize, turn away clients, get better results or have fame. If you have bravado and nerve, you can charge premium prices anyway. This works only if you can say, "I charge $400 an hour" (or whatever stratospheric fee you choose) without any wavering or uncertainty in your voice. Does this idea make you indignant? Then consider whether you're ready to charge more. If you believe deep down that you're worth it, then you have what it takes to pull off higher prices. Stop letting fear hold you back!
Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. She runs an online mentorship site, MarketingforMore.com, which supports business owners who are growing their businesses. Download her free report, "Charge More & Get It," at http://www.marketingformore.com/survey.htm . Or find out about her upcoming Marketing for More seminars at http://www.marketingformore.com/seminars.htm .
Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic's last voyage.
What Every Service Provider Ought To Know About Writing A Business Plan
It's easy to lose sight of what needs to be communicated to prospective investors when writing the various sections of a business plan. Successful business owners/entrepreneurs use each section of their business plan to work up interest, to present arguments and, most important, to build trust and confidence.
Take A Systems View To Ensure Your Business Stays Healthy
How are you feeling today? Good, not so good, great? Let me ask the same question in a different way: How is your gastro-intestinal system functioning today? What about your lymphatic system? How's the old circulatory system flowing along? Are all your bodily systems aligned, in sync, and cranking at peak performance?
SWOT Analysis Is No Magic 8 Ball
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B.
College Students and Graduates to Run Company Outlets or Franchises
Does your overall business strategy include the recruitment of college students to run your locations? Are you a franching company and looking for young, talented, hardworking and dedicated franchisees? There are some things to think about before you deploy such a strategy. There are both positives and negatives to focusing your recruitment efforts on college students, for instance best reason's to use college students include some of the following:
Ten Steps To A Great Strategic Plan
Ask a small business owner about their strategic plan and they'll either laugh or get that stricken look in their eyes. Yet it's well documented that businesses with a strategic plan are more successful. No matter what size business, from solo practitioner to hundreds of employees, a thoughtful strategic plan will help you achieve your dreams.
Water Conservation and Water Issues for Mobile Car Washers and Auto Detailers
Obviously, there will never be an actual water shortage since two-thirds of our earth's surface is water. The problem is distribution. One problem is getting water to the desert before it evaporates. And why do people plant lawns in Las Vegas? Another problem is that people and plants and animals need fresh water not salt water. Fresh water comes from rain and salt water comes from our oceans. So how do we separate out the salt from the ocean water? The method called desalinization works best. But this isn't free. It costs an average of $3.33 per unit of water. Almost double what you pay from your tap at home. As Las Vegas, Phoenix, Los Angeles, Riverside, etc. expand, we will get into a supply and demand situation. When the price per unit of water reaches $3.00 plus, we will then be able to afford to build adequate infrastructure to handle our water needs through desalinization. The cost of the new infrastructure can be amortized and paid for by us on a unit of water level.
Business Plans Keep You On The Success Course
Where would your business be without a proper plan? A business plan sets the direction for the future of the business. It gives the business owner or manager a sense of guidance, listing the goals and objectives of the business from the start.
Business Plan Long Term Goals
Writing a business plan is not an easy endeavor, nor is predicting the future. You will need to spent adequate time in preparing your long-term goals and objectives. This will help you understand what you are doing and where you wish to be. Martin Luther King in is most famous speech said; "I have a dream" which is noble indeed, but had he had a "Strategic Plan" with quarterly objectives he may have seen that dream come true in his lifetime.
What is a Shared Vision?
So what makes a vision successful? Everyday companies try to create a vision that will lead them into the future but seldom does that vision ever impact the organization. The reason for this is that the vision is created by a few and never becomes a 'shared vision' of the entire organization.
Parking Business, the Details on Increasing Lot Revenue
If you are in the parking business and own or manage parking lots you may want to think on some additional concepts to increase lot revenues. Whether you are looking to add value for your customers, expand your customer base, or simply increase your revenue, the addition of a car wash and/or detailing service to your parking facility may be the answer. There are many options available to you if you want to provide these services. You can contract with a local independent company in your area with a good reputation, co-market with a detail shop nearby who will service your lot, buy your own unit and run it in-house or purchase a franchise name and equipment from a national company.
A Rough Cut on Feasibility
A piano tuner recently moved to Buffalo, NY, and would like to assess the business possibilities for him in his new home. He plans to estimate how many piano tuners the greater Buffalo area can support, and compare that to the number listed in the phone book. How do we advise him as to how to estimate the "right" number of tuners for the area?
3 Undercover Ways to Make Big Profits from Your Competition
You have heard that there is extra money on the table marketing products related to yours. You have also heard that your direct competitors product is off the table. How unfortunate. Wouldn't it be nice to be able to profit from the hard work, expertise and quality of your competitions product?
When Do I Need To Hire A Business Plan Consultant
Every new business owner knows that a business plan is critical ? it is drilled into them by potential investors and every banking officer they meet. So why is something that is so important to the launch of a new venture so difficult to write? Good question! In this article I will try to address when you should go out and hire a business plan writer versus taking on the task yourself. First time entrepreneurs often cringe when sitting down to write their business plan. Some spend 6 months agonizing over each period and comma, and even worse others spend 6 months procrastinating and do nothing. So lets break it down and see where / when a business planning company should be brought in:
How to Write a Business Plan in Five Steps
People often ask "What makes a good business plan? Or, "How do I make my plan attractive to lenders and investors?".
Microsoft Great Plains Implementation: Placement/Recruiting Agency example ? overview for consultant
Microsoft Great Plains does wonderful ERP job for horizontal markets and clientele. However in our opinion placement software market is underserved and needs custom modules to be developed. In the case of Microsoft Great Plains we see numerous examples of in-house or outsourced customization done for Great Plains Dynamics/Microsoft Great Plains in order to automate placement agency workflow and processes. In our opinion Great Plains is good choice, considering the side of placement and recruiting companies: mid-size or even small. Let us give you highlights from our consulting practice.
Strategic Planning and Total Quality Management
No matter what product or service you provide you will have to face this issue of quality and systems. Whether it is distribution of services or streamlining of processes in manufacturing your product; you will need to address the issues of total quality management. Yes, you can call it whatever you like; change the name, but no matter what you must consider these issues or you are doomed to failure. I therefore recommend the book;
The 7 Critical Steps to Formulating Your Annual Strategic Business Plan
Businesses tend to avoid doing their annual business plan thinking that it is an arduous task that does not accomplish much. Formulating your annual plan is, however, critical to your business success and if done correctly should be quick, easy and generate bottom line results.
6 Steps To Laying Out Your Competitive Strategy
Why do so many companies languish and watch as their business turns into a zero profit zone, while others seem to thrive?
City of Cortez and South Western Colorado Market Survey
We have been spending many hours surveying the market for a potential business location in the South Western Region (region # 9) of Colorado. Pouring through data, seeing the tourist sites, and understanding the market there. Meeting with officials, business people and visiting businesses we learned quite a bit about the region and the future prospects there for someone opening a business.
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