|Small Business Information|
Mission Statements: More Important Than You Thought
If an organization lacks a mission statement, it is worthwhile to at least try to draft one. Even if it does not yield an acceptable final draft, the exercise will be rewarding for the hard work which must go into figuring out the company's direction and putative purpose.
Mission statements can help companies determine their proper market niche, suggest new fields for the company to conquer, and even serve as a constraint, indicating, perhaps only implicitly, enterprises in which they should refrain from participating. Without the mission statement, getting sidetracked gets easier. Mission statements can further the cause of sound planning in other ways, too. The act of devising a statement forces management to take a hard look at its external threats and opportunities and at its internal competencies. If this part of the planning process had been neglected, drafting a mission statement will perhaps focus attention on such potential weak areas.
For startup companies and businesses in transition, a mission statement is critical. A mission statement is a charter that defines the basic business in which the enterprise will engage, the types of products it will make or the services it will provide, the markets it will serve, and perhaps how the company will conduct its affairs -- in other words, its purpose. Some managers may tend to regard its preparation as an academic exercise in verbal hairsplitting that offers little guidance in making hard decisions. Indeed, some mission statements are so broad and vague as to recall the prophecies of ancient oracles; others are mere public-relations floss. But if done well, a mission statement can establish a firm foundation for guiding a startup company on the best course or an older business in transition in setting its growth strategy.
Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortium
CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.
Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way. Local Search combines the search query word or phrase with specific geographic terms, like city or zip code. That way, search results only include enterprises in that local area. Instead of information about a small enterprise being lost among millions of pages of search results, it shows up in a small pool of local providers. That's good for them, as well as the person looking for what they provide. Small operations can easily be located by a whole new group of buyers Consumers don't simply go to the Yellow Pages when ready to buy - as they once did. Studies show that an astonishing 36% of online searches are conducted to find local businesses. About a quarter of all Internet users already conduct local searches. They'd do even more of it, if the desired small business data were more complete. Local enterprises need to prepare for the impact of changing customer habits. An easy first step is to include your business in Internet Yellow Pages (IYP), along with the printed Yellow Page directory. That puts your enterprise on the radar screen. Learn how your business can make the most of Local Search by visiting http://www.yellowpagesage.com. You'll find reliable advice from experts in Yellow Pages and Local Search so you can get more mileage from your promotional dollars. Start by getting comfortable with search concepts, and improve your odds of being found when people search online for what you offer. You don't even need your own Web site to benefit from Internet Yellow Pages and Local Search. Learn the Relevant Terms Search Engine - method for locating the information available on the Internet; a program that searches Web pages for requested keywords, then returns a list of documents where the query terms were found Google and Yahoo, the major general search engines, have both shifted gears to make Local Search a priority when delivering relevant results. Spider (also called "crawler" or "bot") - goes to every page on every Web site and reads the information so it can be available to searchers; to "crawl" a site it collects and indexes information from it Specialized Search Engines - narrow focus of information crawled and indexed, like medical, business, or shopping sites Keywords - word or phrases used by search engines to locate relevant Web pages; words chosen to improve a site's search engine placement and ranking Search Query - search request, which the search engine compares to the spidered entries, then returns results to the searcher Search Results - compiled list of Web pages that a search engine delivers in response to a query; the number of items returned is usually overwhelming (in the millions), so searchers only bother to view results on the first pages Relevant Results - the test of a good search is whether the results obtained relate to what the person wanted to find, without a lot of irrelevant links Local Search - combining a geographic term in a search query to locate suitable providers in a specific area Pay per Click (PPC) - method of building traffic whereby site owners bid on search terms (keywords) that link to their site Geographic Terms - specific information about the local area that can be included in a local search: zip code, town, county, geographic region, state Top Ranking - sites shown on the first page(s) of search results Search Engine Optimization (SEO) - fine-tuning keywords and page content so the Web site rates high in search engine results Tags and Titles (on Web Pages) - provide site keywords and information to search engine spiders for indexing a site Internet Yellow Pages (IYP) - directory of business phone numbers and locations in a geographic area, organized by category; searchable data base accessed on the Internet Make your business easy for searchers to find The public is embracing the convenience of searching on the Internet to find information about local businesses. However, their searches for desired information are compromised because so many local enterprises don't show up in the databases as yet. Those that do have an edge in their local market. Climb aboard! Make sure searchers can find you. For little or no money, you can expose your enterprise to the whole world. Whether or not your business has a Web site, you need to provide the information people are looking for in the places that they look for it. Local Search and Internet Yellow Pages open new avenues to buyers ready to spend. Best of all, they support and compliment your traditional methods of finding new business. So you cover all your bases. (c)2004, Lynella Grant
Business Owner--Educate Thyself!
Remember the training programs, seminars, and workshops you had to attend when you were on the corporate side of the table? You were expected to complete course after course for professional development and skill enhancement. Well, where do you get your training now that you are on your own? Do you learn from your clients? Are they the best teachers? What about your competitors?
Government Does Not Pay Its Bills on Time
Many small companies work very hard to get new accounts. Occasionally they try to get government contracts to supply products or services. Some small business people believe this will help them in case of recession, because the government has to keep going no matter what. They therefore seek a contract as a protection security blanket and guaranteed income to pay their own bills, make payroll and have the cash flow they need to survive at a time when over regulation and hostile litigation is taking its toll on small businesses.
Small Business Stress Buster: Completion not Perfection
Completion not Perfection Five Keys To Doubling Your Productivity and Boosting Your Effectiveness
Virtual Assistant ? Questions Answered
What is a Virtual Assistant?
Are You Ready to Own and Operate a Business?
How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision.
Five Simple Software Tips for Small Business Owners
The start of a new year is a time for a clean start. Resolutions are made, you clear your files of last year's paperwork, and you swear you are going to start the year off keeping your financial house in order.
Patient Records - Your Responsibilities
As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise. One of those areas of responsibility is the keeping of Records of Patients who are no longer regularly seen by the Doctor.
Where To Get Money For a Franchise Idea
How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that...if only you had the money? If you're like most who are seeking greater opportunity and wealth, this probably happens with you more often than you care to admit, except perhaps in strictly private conversations.
Start a Resume Writing Service for Profit
The resume writing service serves an important role in the economy. Many qualified candidates have a difficult time marketing themselves to employers and turn to a professional writing service for assistance. A successful resume is more than just a job history. As an experienced resume writer, you can provide the exposure needed for a job seeker to land an interview.
How to Start an Office Support Service
Office support services can range from basic data entry to a fully-staffed office handling all the details of a client's business.
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed.
How to Curb Antique Shop Theft Inexpensively
If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it.
Questions to Ask as Your Business Grows
Here are some of the questions that you need to ask yourself regarding various areas of the business before you start your growth push.
The Game Plan ? The Difference Between Small Business Success And Failure
It is an American dream to own a business. But sadly, according to the U.S. Department of Commerce, only 1 in 5 businesses is still in business 5 years after it opens.
Secrets Revealed To Having The Most Professional Staff On The Telephone!
Do you have all the customers your business can use?
Employee Monitoring - Business Risks For Employers And How To Avoid Them
E-mail and Internet use are integral parts of the typical worker's daily routine. Because of its speed and overall convenience, e-mail has replaced the interoffice memorandum as the preferred method of communication. Employee access to the Internet also is important as a means of conducting job-related research and transactions.
The Step Zero Effect
The key to organizational focus and helping those who need what you do is knowing, precisely, what you do well -- and what you don't do well.
Marketing - The Way To Make What Youre Really Worth
You only have so much time in a day right?
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