|Small Business Information|
Small Business Marketing, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".
The Coffee Shop ? Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing." You should spend some time there as well, but instead of talking about your parents or your date last night, get together with other small business owners and talk about your respective business and marketing activities. Many of you already participate in local business clubs and organizations, but the feedback and shared ideas that are generated in an informal business chat over a coffee are often the most valuable. My "coffee shop group" consists of 3 small businesses owners from different industries. Between us, we generate great marketing ideas for each other or in my case, new topics for small business articles. You can easily gather a few small business owners together for this type of meeting. Just be sure they are not competitors!
The Short-Term Relationship ? It seemed that every Thursday, Jerry was dating a different woman. In fact, outside of Elaine he rarely dated a woman for any length of time. Jerry understood that sometimes, you don't want to be tied down to a long-term relationship. The same rule applies to your small business marketing activities. Too many small businesses get drawn in to long-term advertising relationships by committing to a certain amount of advertising in exchange for a discount. Those who sell advertising try to convince business owners that you can't evaluate a particular form of advertising based on just a small sampling period, and thus a longer contract is required. This is simply not true. In the small business world, ads must at least pay for themselves before you agree to investigate any long-term advertising commitment. You're not building the next mega conglomerate (not yet, anyway), so ad money that doesn't produce a positive ROI is wasted money. Jerry understood that if the early part of the relationship wasn't perfect, the rest was bound to go downhill. Apply that rule to your marketing and advertising purchases and you'll maximize the effectiveness of your advertising. If it works on a sample basis, consider a long term plan. If it doesn't work in the short term, give them the "it's not you, it's me" routine and move on.
The Superman Effect ? Did you know that Superman appears or is mentioned in every Seinfeld episode? It's true, largely because Jerry kept a Superman figurine in his apartment that popped up in the background numerous times during each episode. For small business marketers, Jerry's Superman equates to your core business. With so many marketing opportunities to consider, it's easy to lose sight of your primary business in pursuit of new revenue streams. Unfortunately, this can often leads to the collapse of your business. Take a page out of Jerry's book, and be sure to keep your core business (your "Superman") a part of everything you do, even if it is only in the background. Every opportunity and every possible marketing strategy that you consider must relate back to your core product/service offering to ensure the continuity of your business. Don't allow yourself to become so sidetracked that you end up chasing marketing opportunities that detract from your current strengths. When evaluating a new business opportunity, ask yourself "How will this new marketing or business idea impact on my core business?" before you begin a new marketing venture.
The next time you are watching a Seinfeld Rerun, be sure to look for the hidden small business tips in each episode. You might find that it wasn't a show about nothing after all.
About The Author
Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at firstname.lastname@example.org
Beating the Small Business Cash Flow Blues
Small business owners can relieve a lot of their own cash flow problems, according to Caroline Jordan, small business advisor and author. "Small business owners have more control over their cash flow than they realize." says Jordan.
How to Make Your Business Image Stand Out Above The Crowd
Traditional advertising methods are still being used for almost 90% of businesses today. The number one problem with this, is that all everyone else seems to be following the same old methods.
What are the COSTS Associated with joining Leads Groups?
When it comes to cost, how much can you afford or not afford?
Does Your Small Business Marketing Suffer From The Bulldog Effect?
If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it.
Home Based Franchise Case Study
Here is an interesting case study of a company, which franchised mobile car wash units. It started with the humblest of beginnings indeed. I can say that with complete knowledge because this is a company I started at age 12 years old. It was not until I was nearly 32 years old that we franchised my business. This franchise was great in concept but franchisees would not follow the system enough, they deviated from the plan in most cases. The franchisees that stayed with the plan did very well, the ones who did not, did okay, but could have done better.
Survival Tips For Your Small Business
No matter type of business you operate you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."
Financial Strategies for a Mobile Car Wash Business Plan
Writing a business plan for a mobile car wash is fairly easy, yet often operators fall down in understanding the financial strategies and costs. Bankers and Investors alike will want to see that you have a well thought out business plan to insure your start-up goes successfully. Below you will find a sample mobile car wash strategic financial strategies section for a business plan. I recommend that you print this out and modify it to best fit your over all plan and then once you have a good rough draft think on it for a few days and add in your additional costs and thoughts or insights. Then type it up and use it in your over all business plan so that you can get the funding necessary for a success start-up either thru a loan or investor partner. This sample is written from the perspective of a franchisee, which is part of a larger franchise company. If you are to be an independent business your plan may slightly vary somewhat.
Mobile Pressure Washing and City Contracts
Many mobile pressure-washing companies turn to government contacts to make money. It is very easy to acquire such municipal contracts for cleaning, as the government needs some cleaning up. The cities generally have a fiscal year starting in June, so you want to check on the available contracts around the end of March to see what is coming up, which departments will have budget monies available and also go and visit the local department heads to see what is needed. Believe me even local cities waste money and you may as well get some. If this bothers you, then make the money and donate some to a candidate who promises to trim some of the fat next year.
Five Facts and One Motivating Factor Behind a Successful Home Business
All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on...
Do I Have to Do EVERYTHING Myself?!
The air in my client's office nearly crackled with her irritation. A scheduling snafu had left a client without important services. "I guess I just have to do everything myself," she ranted.
A Lesson From ?The Apprentice? That Can Make You A Master
I have to admit, I was curious. When I saw previews of a new show called "The Apprentice," it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked. The whole idea of candidates - from all walks of life, not just college grads fresh from their commencement ceremonies - vying for a position in one of Donald Trump's organizations piqued my interest. What kept my interest were the real-life advertising lessons every business owner needs to be reminded of.
How to Sponsor an Event for Fun and PROFIT
How do you sponsor an event and get personal introductions at the same time?
Become The Squeaky Wheel and Watch Your Business Skyrocket!
Providing high quality customer service is a must for any business to survive.
Entrepreneur to Employer
You make the decision to go into business and for some time work from home or in leased premises and your business starts to grow.
Get Out Of The Rut And Back On the Track
Do you sometimes find yourself just going "through the motions" of your business from day to day? Has the excitement gone out of your daily routine?
FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector
The FTC Franchise Rule maybe changed, as the Federal trade Commission has put out a report to the franchising industry as to upgrade the rule. If enacted will it will trigger hardship for private sector and cost many trees their lives; Paperwork. If this rule is passed; tree MUST die because everyone will have to their already 200 plus page franchise disclosure documents.
Starting a Small Business: Balancing Risk and Reward
In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.
5 Tips for Hiring a GREAT Bookkeeper
Bookkeeping?the "dreaded" word is something we all have to worry about. Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! Who wants to do all those boring record keeping functions? Not many. Therefore, one of the first things most entrepreneurs do is hire a bookkeeper. Though hiring a friend, relative or anyone who isn't experienced with the basics of bookkeeping may be a recipe for DISASTER!
Do You Need Accounting Software for Your Small Business?
If you're anything like me then you dislike with a vengeance doing your accounts and taxes.
How to become a Career Coach for Profit
A career coach could be simply defined your job seeking partner. A career coach could be a career management coach, who helps you in managing your career or a career marketing coach, who helps you build contacts, posts your resumes, tries to find the best jobs for you and helps you secure the best jobs. He basically tries to market you effectively in the job market.
|home | site map|