|Small Business Information|
Get In Touch With Your Competition!
We all know that competition is an ugly word but competitors are a fact of life in business. If your business can't compete with other businesses, don't start it. You have to have some type of an edge.
You may have an excellent product or service, but if everyone else is selling a product or service similar to yours, just how much of the market can you expect to capture?
You will have to learn everything there is to know about your competition and understand their marketing strategies.
The best way to research your competition is to locate those you consider the largest threat to your potential business. Take the time to make a note of and acquire a feel for how your competitors deals with their customers, then answer these questions:
What appeals to you most about their website, introduction, setup etc.?
How large of an inventory do they carry?
Are their products display eye-catching?
What is their Alexa, Google, Yahoo, and AOL ranking?
Are their testimonials positive?
Are their prices in line and competitive with yours?
What do they offer that you could not?
Do they offer discounts?
Do they offer a return policy?
Do they offer any special services, such as free delivery?
Which areas could do with some improvement and could you improve in these areas?
Do they keep their online store up-to-date?
What means of promotion do they use (flyers, coupons, free gifts, etc.)?
Next, create a profile of each main competitor. Know how they advertise, why their customers shop there, what areas need improving, and how successfully you can expect to compete with them.
You may also develop ideas for improving and promoting your own business. Your success will lie in assessing and understanding your competitor's strengths and weaknesses.
Evaluate and compare your own strengths and weaknesses to stay in touch with the competition and succeed in your business.
Sonia Colon is owner of a successful online specialty giftstore "Jimson Products".
Visit: http://www.jimsonproducts.com for a wonderful display.
Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html
SBIR - A Nice Add-on Business
If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. Although the Government provides funding to spawn technology its dual mission is to help that technology grow into viable commercial technology. If you can not bring your SBIR funding to fruition via commercialization, then you may find yourself receiving less and less funding as the years unfold.
How the Humble Ice Cube Made Business History
Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago.
How to Start Home Based Travel Businesses
Home based travel businesses are no longer the wave of the future. Home travel businesses are the hot trend right now. So if you're considering becoming a travel agent, this brief guide will provide you with information you need to know.
7 Reasons To Take Control Of Your Small Business? Checking Needs
Business checks are available in many styles and varieties. They offer many benefits to your small business, some you may not have thought of.
Round Pegs In Round Holes: The Amazing Secret of Succeeding in Any Business Every Time!
Success is the desire of everyman on the face of this earth. There is no normal human being without this yearning. Unfortunately, statistics shows that just about 4% (some even quote 2%) of the human race experience real success. I hope your dream is to be among this 4%. The fact that you are reading this article right now shows your desire. My purpose is to help you succeed.
More Rules for Franchising?
The FTC- Mighty Federal Trade Commission has unilaterally decided to change the franchise rule. They changes are sure to hurt American business, Franchisors and the over 400,000 Franchisees in the United States today. These regulatory changes even if mere interpretations and opinion cause events which have unintended consequences. Such changes are rarely forgotten as one simple stroke of a pen by a Federal Trade Commission attorney who does not understand the real world of franchising can wipe out several quarters of profits.
Mobile Car Washes and Shoe Policies
Mobile carwashing is hard work, it is tough on the your body and it pays to have athletic type shoes that do not get wet easily. Sometimes rapid pace car washing in parking lots can be a lot like playing basketball, except you are on a slippery and uneven surface. Here is some advice after 27 years in the business of twisted ankles and soggy socks.
Pressure Washer Companies and Steam Cleaner Maintenance
If you run a pressure washing business it is a must that you understand and take care of your equipment. It is your livelihood. Proper maintenance is a must. If your equipment does not work; you make no money.
How to Prevent Home Business Burnout
As a home business proprietor, you may already realize why avoiding "home business burnout" is so important. Even if you have only been working your home business venture for a relatively brief time, you may have already been aware of the need to maintain your energy levels and reduce your stress levels while you were involved in your other employment. Many people learn from their life experience to pace themselves, consume vitamin-rich foods, exercise and get sufficient sleep(at least 6-7 hours in every 24 hr. period). But while these steps are vital at every stage of life, they are even more crucial you first launch your business because the mental and physical strains are most severe during this time frame. When you were an employee, you may have been accustomed to a specific job and therefore left other details to others. But a work-from-home business will generally demand a broader spectrum of responsibilities than that. Much like a movie actor who decides to direct the film as well, the home-based business entrepreneur must rise to the occasion, and often with their life savings on the line and very few benefits.
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere. So to prevent that you offer guarantees, secure payment methods, prompt customer service, and more. You do whatever it takes to show each customer that you are sincere and trustworthy.
Fire the CEO
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Small Business No How - Dont Give Away the Farm
You're pretty proud of yourself! After all, only four months ago you came up with the idea of opening your own business - "Jenni's Interior Design" Your friends have always said you were gifted when it came to arranging furniture and picking out colors, and you love to do it, so you decided it was time to get serious.
Most Franchises Are Small Home Businesses
Many of our nations 400,000 franchisees run their businesses out of their homes and therefore their home addresses and phone numbers are listed in the Unifrom Franchsie Offering Circular's, attachments. Uniform Franchise Circulars, UFOC, are for franchise buyers and they explain the investment involved. It is required by law that they be given out to potential buyers in advance of any sale by 10 business days. How can a franchisor be assured that someone sending an email or filling out a form is a real entity? Most franchise sales people see email addresses all the time that do not match the names they are purporting on the forms. They are suspect.
A Gift Basket Home Business is an Easy Way to Wrap up Profits
You want to know more about making money with your own gift basket home business. You are a creative person and want a career that you can control and find rewarding at the same time. What better way to do this then to start a gift basket business in your own home.
Small Home Business: Ad Copy Secrets
So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.
Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.
3.5 Million People And A Possible UK Home Business Opportunity
Has this ever happened to you... 'John, you have a lot of mail this morning dear'. Stunned as a goldfish you walk over to the kitchen table and pick up the envelopes. Each one is a quality envelope that has an address label with your name on it. You flick through them and the labels are more or less identical. You open one, then another and you can then start to feel what the others are about. More UK home business opportunity!
Shopping For a Franchise
Shopping for a franchise is easy if you know what you are doing. You can choose between radio adverts, newspaper adverts, personal recommendation, Internet, or visit a franchise exhibition. Attending a franchise exhibition allows you to view and compare a variety of franchise possibilities. Keep in mind that exhibitors primarily want to sell their franchise systems. Before you attend, research what type of franchise best suits your investment limitations, experience, and goals.
Business Relationships Defined
What makes a business relationship?
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.
|home | site map|