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10 Sizzling Tips For Affiliates
1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience.
2. Test and track your ads and promotions for your affiliate programs.
Tracking and testing your ads will show you exactly which ads, promotions and affiliate programs pay off the most for you and are excellent choices for you to continue to promote.
3. Publish an ezine.
Your ezine will give you a powerful way to promote your affiliate programs to your subscribers.
Choose affiliate programs that relate to the content of your ezine and that make it worth your while to promote them.
4. Promote your affiliate programs by recommending their products.
You could recommend your affiliate programs to your ezine subscribers in your publisher's note or you could create a recommended resources section where you promote your affiliate programs in every issue.
You could also recommend your affiliate programs to your visitors by creating a recommended affiliate programs section where you list your favorite affiliate programs along with descriptions of their products or services.
In addition, you could create a best affiliate programs section that helps you build up your second tier by listing the affiliate programs that have paid off the most for you.
5. Write product reviews where you detail the benefits you like about your affiliate program's product.
Make your product reviews honest and hype f~ree and post them on your site along with your other articles.
6. Write your own ads for your affiliate program.
A good way to create your ads is to look at the ad copy on the site of the business you want to promote and also ads they provide for their affiliates to use, and use their unique selling proposition or USP to write your ads.
Their unique selling proposition is a unique benefit that they promote in their ad copy that their competitors don't stress or offer to their visitors.
It could be that their product saves lots of time, is easy to understand, that their product is a complete answer to a problem, or it could involve their price.
Some businesses develop more than one USP so you'll be able to choose the one that you think works best in getting more targeted visitors to their site.
7. Try out the support of the companies you want to promote by asking questions.
This will help you to find out how long it takes them to respond to emails (if they respond to emails) and how professional they are.
8. Create freebies that promote your affiliate programs.
You could offer your visitors a f~ree email course, an ebook filled with your tips or articles or an ebook that provides your visitors with places to promote their businesses.
When creating freebies for an affiliate program that is 2 tier, increase your profits by letting your affiliates in your second tier use your freebies as a promotional item.
9. Create a directory.
Your directory could be an article, ezine, ebook or affiliate program directory.
List your own resources within your directory to increase your commissions. For example, you could add your own affiliate programs to your affiliate programs directory or your ebooks to your ebook directory.
Add a what's new section to your directory to garner more repeat traffic from your visitors.
You could also provide a tutorial on the subject of your directory, or add things to your directory that your visitors can use on a regular basis to get more repeat traffic.
10. Run ezine ads for your affiliate programs.
You could purchase sponsor, feature, classified or solo ads for your affiliate program.
Choose ezines with subscribers targeted to be interested in the products of the business you want to promote.
Run your ads for multiple issues in a row when possible to maximize the profit you get from your ads.
You can also run f~ree ads in ezines as many ezines offer
Running f~ree ads can help you find out which ads work best,
Article by writer, Ken Hill. Get more marketing tips by
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10 Things WalMart Teaches About Affiliate Marketing
We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and so should it also be easy to find your web site. Although you may not need to use radio and TV advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you want other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Mart can teach us effective affiliate marketing. Now let's visit a Wal Mart store. Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot of visitors. If your site is on a slow server, you may be losing customers. That's lesson #2. As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but also offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your site should welcome visitors and provide navigation to all the products and services you offer. You can do this by simply including a graphic on your page that says "Welcome, Click Here to find what you're looking for" and have that link go to your site map. Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another. As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section! Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner. As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search. Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site? Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion". The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below: www.geocities.com/pulsarmarketing Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page. When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window. Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service.
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